Anna Gamel | 

10 Store Brand Items That Are Loads Cheaper Than the Name Brand

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When it comes to store brands vs. name brands, sometimes there’s an undeniable quality difference. Other times, not so much. If you read brand wars online, some people even argue that store brands can beat brand names across the board (looking at you, Costco’s Kirkland Signature!).

But did you know that store brands and name brands are often the exact same product hiding behind the label? That is, they’re made by the same manufacturer, but just packaged differently.

We’ve rounded up a bunch of examples of store-brand products that taste as good (or work just as well) as their name-brand counterparts. You can save 12% to 41% just by opting for the store brand at places like Trader Joe’s, Aldi, Walmart, and Costco, as we’ll show you below.

To keep up on all the deals, whether for store brands or name brands, download The Krazy Coupon Lady app or text HACKS to 57299.


1. Trader Joe’s Chili Lime Rolled Tortilla Chips are basically the same as Taki’s — and 12% cheaper.

takis vs trader joes rolled corn tortilla chips price comparison

The difference between Takis Chili Pepper and Lime Rolled Tortilla Chips and Trader Joe’s Chili Lime Rolled Tortilla Chips is so slight that it’s actually sparked a heated debate for years.

Try serving the Trader Joe’s variety at your next party for $0.04/ounce less and see who notices the subtle difference.


2. Kirkland Signature albacore tuna is made by the Bumblebee brand — and 26% cheaper.

costco's kirkland vs bumblebee brand canned tuna price comparison

Even though the Bumblebee company manufactures Costco’s Kirkland albacore tuna behind the scenes, I’m going to go ahead and say it: Kirkland Signature Albacore Tuna is the best tuna out there. While Costco does a lot of foods right, this particular one might top my list.

If you’re a big albacore tuna fan, stock up on Kirkland Signature Albacore Tuna the next time you’re shopping at Costco. I promise you’re in for a treat, and it’s $0.10 less per ounce than the Bumblebee Solid White Albacore at Walmart. Even though they’re made by the same exact company!


3. Aldi’s Pancakes & Sausage on a Stick is an exact copycat of Jimmy Dean’s — for 27% less.

aldis breakfast best vs. jimmy dean pancakes and sausage on a stick price comparison

The Daily Meal called Aldi’s Frozen Blueberry Pancake and Sausage on a Stick a “clear Jimmy Dean copycat.” Taste-wise, these two products are nearly identical — even in their non-blueberry variety. But how do they compare when it comes to price?

Get Aldi’s version of this breakfast favorite for $0.24/ounce or Jimmy Dean’s for $0.33/ounce. Then let us know if you could really tell a difference in taste.


4. Great Value brand (Walmart) bread is made by Sara Lee — and costs 36% less.

walmart's great value vs sara lee brand whole wheat bread price comparison

Sara Lee is a household name, but did you know they also manufacture the Great Value store-brand bread for Walmart?

According to Yahoo Finance, the well-known bread maker also manufactures Walmart’s Great Value bread but at a fraction of the cost. Check out these stellar savings for store brand vs. name brand:

TIP: Sara Lee also manufactures Great Value coffee and K-cups for Walmart.


5. Kroger brand American cheese is made by Kraft — and 41% cheaper.

kroger's brand vs kraft singles sliced cheese price comparison

Why pay more for your American cheese slices at Kroger when they both come from the same manufacturer?

Get the same taste (just with different packaging) for $1.90 less when you go with the Kroger store brand:



6. Trader Joe’s Pita Chips are identical to Stacy’s Pita Chips — and cost 31% less.

trader joe's brand vs stacy's pita chips price comparison

Trader Joe’s pita chips have the same quality and taste as Stacy’s pita chips but for two-thirds the cost. Some Reddit fans call Trader Joe’s Pita Chips an exact replica of Stacy’s brand.

For $0.19 less per ounce, they’re definitely worth a try.


7. Good & Gather brand spices at Target are identical to McCormick spices (and 24% cheaper).

target's good and gather vs mccormick brand spices price comparison

When it comes to taste, I found no major differences between Target’s Good & Gather spices and the name-brand McCormick spices.

But if you feel like the Good & Gather has a less intense flavor, try adding a little more to make up the difference. With a $0.31/ounce price difference, you can afford to be a little more liberal with a spice rack full of Good & Gather jars from Target.

TIP: If you pay with a Target RedCard, you’ll save 5% more on either brand.


8. Trader Joe’s Tomato & Roasted Red Pepper Soup tastes just like Pacific Foods’ (and is 21% cheaper).

trader joes brand vs pacific organic roasted red pepper soup price comparison

I love creamy roasted red pepper and tomato soup just as much as the next person, but why pay more than you have to?

Trader Joe’s version holds up to the Pacific brand sold at stores like Target. Except the Trader Joe’s 32-ounce box of soup is $0.90 cheaper.


9. Great Value brand canned vegetables at Walmart are the same as Green Giant — but 40% cheaper.

walmart's great value brand vs green giant canned green beans price comparison

There’s a $2 jump in price for a can of asparagus when you’re comparing Great Value’s 15-ounce can to Green Giant’s 15-ounce can.

But the taste is nearly identical. Choose the option that’s $2 less by opting for the Great Value brand.


10. Kirkland Signature batteries are identical to Duracell batteries — and cost 36% less.

Kirkland and Duracell AA batteries at Costco

According to UniEnergies Technologies, the same manufacturer is behind Kirkland batteries and Duracell batteries.

There’s no need to spend the extra money on Duracell, since they’re the exact same quality!

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