Anna Gamel | 

10 Costco Kirkland Products That Are Better (and Cheaper) Than the Brand Name

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Costco’s Kirkland Signature brand is here to help you feel good about dissing expensive brand names. Some of these Kirkland products are so close to their name-brand counterparts that you can’t even tell the difference after a close inspection. So why not save a little money by opting for cheaper Kirkland products instead?

For the sake of straight price comparison, all prices I list below are based on the in-store costs. (In case you didn’t already know, Costco’s online prices are more expensive than their in-store prices. And if you choose to go through a third-party shopper like Instacart, you’ll pay even more than that.)

If you’re already a Costco member (or trying to decide if a Costco membership is worth it), definitely download the KCL app and we’ll tell you about every killer Costco deal we see.

Then save all the dough with these tried-and-true Kirkland products that are fan favorites:


1. Save $0.09/bottle when you buy Kirkland bottled water instead of Arrowhead.

a package water bottles in store

Kirkland water bottles are just $0.10/bottle, while Arrowhead water bottles come in at $0.19/bottle. And we dare you to blind-taste test them to tell the difference!

You can get 40 bottles of Arrowhead brand bottled water at Costco for $7.49, or the exact same amount of Kirkland brand bottled water for $3.99.

TIP: The Kirkland Signature brand has been around since 1995, and it even includes a line of Costco grills!


2. Buy Kirkland hard seltzer instead of White Claw and pay $0.32 less per can.

box of kirkland hard sletzer on store

Kirkland Hard Seltzer tastes just like White Claw Seltzer, but for $0.32/can less.

You can pick up a 24-pack of 12 oz Kirkland Hard Seltzer cans for $21.99 at Costco, or a 24-pack of 12 oz White Claw cans for $29.99.

  • Kirkland Hard Seltzer, 24-pack of 12 oz cans, reg. price $21.99, or $0.92/can
  • White Claw Hard Seltzer, 24-pack of 12 oz cans, reg. price $29.99, or $1.25/can


3. Get Kirkland toilet paper instead of Charmin and save $0.02 per square foot.

a large package of bath tissue in costco cart

Kirkland Toilet Paper is a household staple, especially when you compare the price to the Charmin pack sitting right next to it.

You’ll save $0.02/sq ft when you choose Kirkland over Charmin, which really adds up when you’re talking about a lifetime of purchasing toilet paper for your family.


4. Buy Kirkland organic coconut water instead of Vita and pocket a $0.04 savings per can.

coconut water boxes in store

They taste so similar, you might not even notice switching one out for the other.

But your wallet will definitely notice the difference when you’re spending $0.04/oz less on Kirkland Coconut Water compared to Vita Coconut Water.


5. Stock up on Kirkland napkins instead of Vanity Fair to get almost double the amount for the same price.

a package of napkins in a costco cart

When it comes to stocking your kitchen with casual, everyday napkins, Costco’s Kirkland brand is a steal at $0.01 per napkin.

Especially when you compare it to Vanity Fair’s napkin price at Costco, coming in at $0.02 per napkin. You’ll get nearly twice as many Kirkland napkins for the same cost.



6. Cook with Kirkland’s 12-piece cookware set instead of Ninja’s 12-piece set and pay $100 less.

a box of cookware in costco store

When it comes to great non-stick cookware, Kirkland’s 12-piece set is $100 cheaper than Ninja’s 12-piece cookware set, both sold by Costco.

Either set will cook you a great dinner, but only one will keep an extra $100 in your wallet.


7. Opt for the Kirkland flushable wipes instead of Cottenelle to save $0.01 per wipe.

a box of flushable wipes in costco cart

When it comes to flushable wipes, Costco sets the standard with their own Kirkland brand.

You’ll save $0.01 per wipe when you opt for the Kirkland brand versus the Cottonelle brand of flushable wipes at Costco. Which means you’ll get 80 more Kirkland brand wipes for $1.50 less.


8. Shop Kirkland dishwasher pods instead of Cascade and spend $0.11 less per load.

shelf of kirkland signature ultrashine dishwasher detergent packs in costco

If you want to spend $0.11 less per load of dishes, then you’ll want to ditch Cascade Dishwasher Pacs in favor of Kirkland Dishwasher Pacs.

You’ll get the same clean dishes for less than half the cost per load.


9. You’ll also save $0.11 per load of clothes with Kirkland laundry detergent instead of Tide.

a bottle of laundry detergent in store

The main difference between Tide Laundry Detergent and Kirkland Laundry Detergent Free & Clear, besides the price, is that you’ll get about 65 more loads out of the Kirkland bottle.

Costco’s Kirkland brand bottle of laundry detergent promises 146 loads for $21.99, while the Tide bottle only offers 81 loads for $20.99.

That equals $0.11 savings per load when you buy Kirkland over Tide. And if your house is anything like mine, that’ll definitely add up fast.


10. Buy Kirkland paper towels instead of Bounty and pay $0.02 less per square foot.

large package of paper towels in store

When calculating the cost per square foot of paper towels, Kirkland products are a steal compared to Bounty paper towels sold by Costco.

You’ll get a 12-pack of paper towels with either brand, but the Kirkland brand has 1,026 total square feet per package while the Bounty brand only has 637 total square feet.

That means the price per square foot is half the cost when you go with Kirkland, coming in at $0.02/sq ft versus $0.04/sq ft for Bounty.

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