National Underwear Day is always on Aug. 5. Every year on this date, Aerie, Target, Victoria's Secret, and more offer discounts. And Victoria's Secret usually offers a free pair of panties (no purchase required). Want to see more freebies? Check out our Freebie Deals Page.
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National Underwear Day (Aug. 5) is an annual 1-day event where retailers offer deals, and sometimes free panties.
During National Underwear Day, we see a variety of discounts, including BOGO offers, deals when you buy multiples, and sometimes even free panty giveaways. Victoria's Secret offers a free pair of panties in-store at certain locations while supplies last, no purchase necessary.
National Underwear Day is always on Aug. 5.
National Underwear day happens annually on Aug. 5. But you can expect deals to start a couple days early and run a few days after the holiday.
Best Deals From 2025 National Underwear Day
Check out last year's deals to give yourself an idea of what to expect from the 2026 sale:
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Free panty (in stores only, up to $14.95 value) at Victoria's Secret. No purchase necessary, limit one per customer.
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10 Victoria's Secret Panties, $40 (reg. $105) — 62% off
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10 Aerie Women's Panties, $35 (reg. $89.50) — 61% off
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7 Jockey Panties, $45 (reg. $80.50) — 44% off
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7 Auden Panties at Target, $25 (reg. $35) — 29% off
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