National Underwear Day (Aug. 5, 2025): Here's What to Expect Next Year

The next National Underwear Day is Tuesday, Aug. 5, and we're hoping Victoria's Secret celebrates by giving in-store shoppers a FREE pair of underwear — no purchase necessary! While we don't know the details for next year's offers yet, here's what you can expect (including deals from VS, Aerie, and more), on National Underwear Day 2025, based on what we saw during the last event.

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Victoria's Secret celebrates National Underwear Day by offering a FREE panty in store, no purchase necessary.

To celebrate National Underwear Day in 2024, VS offered a free pair of panties (worth up to $14.95) in store only, with no purchase required. They also had 10 pairs of panties for $40.

In 2023, Victoria's Secret had a 5-pack for $30. A year before that, Victoria's Secret offered five for $32 panties on National Underwear Day. And in 2021, the retailer offered $25 for a 5-pack of undies (online only).

National Underwear Day is on Aug. 5, 2025.

Next year, look for Victoria's Secret to offer a free pair of panties, plus we expect other National Underwear Day deals as well. Here's what we saw during the last event in 2024:

• Victoria's Secret: 10 for $40 panties

• Aerie: 10 for $35 undies

• Fruit of the Loom: BOGO panties

• Auden undies at Target: 5 for $20 (in stores and online)