Alana Vandagriff | 

This $23 Aldi Bogg Bag Dupe Flew Off the Shelves — And It Was 75% Cheaper Than the Real Thing

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Aldi was back at it again in May, this time offering a fantastic deal on an Aldi Bogg Bag dupe. They call it the Serra Haul It All Tote Bag — and we call it the super affordable alternative to the popular Bogg Bag. With a similar look at a much lower price, this tote bag is a great bargain if you’re hunting for a durable bag you can use at the pool, beach, or even the grocery store. And the Aldi Bogg Bag dupe officially dropped in stores on May 10 (but some stores got it on May 7). At our store, we found some on the shelves on the Tuesday before we expected it to drop.

Priced at just $22.99, the Aldi Tote Bag could save you nearly 75% off the original Bogg Bag price (regularly $89.95). Since this Aldi dupe got released with the “Aldi Finds,” quantities were limited. But we hope to see this Bogg Bag lookalike back on shelves in spring 2024. Here’s what to know.

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The Aldi Bogg Bag dupe hit stores on May 10, 2023 (or May 7 in some states).

aldi bogg bag dupes in teal, pink, and powder blue

The Serra Haul It All Tote Bag ($22.99) showed up in Aldi stores starting on May 10 (or May 7 in some states), along with all the rest of the new weekly Aldi Finds.

You could choose from three colors: teal, coral, or powder blue. The bag measures 18.5″ x 14.6″ x 9.5″, which is very similar to the dimensions of the Original Bogg Bag.

Strong and simple to clean, the Aldi version of the Bogg Bag has solid sides and a textured base. Plus, the handles can swivel down for convenience.

In-Store Deal
Released in the 5/10 Ad

Why opt for the Aldi Bogg Bag dupe vs. a regular Bogg bag?

aldi bogg bag dupes in various colors next to original bogg bags

So, what’s the big deal about the Aldi Bogg Bag dupe? In short, it’s the price. You’d pay $89.95 for an Original Bogg Bag that comes in 35 colors, versus $22.99 for the Aldi knockoff that comes in three colors. Buying the Aldi Tote Bag will save you $66.96 — that’s a savings of about 75%.

Size-wise, the Aldi Tote Bag is almost identical to the Original Bogg Bag, with plenty of room to stash your stuff. I used the measurements of both bags to calculate the total cubic feet of storage, and I found that the Aldi Tote Bag has 1.48 cubic feet of space, while the Original Bogg Bag has 1.57 cubic feet of space. Not that big of a difference at all, so I’ll take the cheaper option any day.



Once stores run out of the Aldi Bogg Bag dupe, it won’t get restocked.

three stacked crane bogg bag look-alike totes on aldi store shelf

Here’s the thing about the Aldi Bogg Bag dupe: it’s an Aldi Find, which means it’s only around for a limited time — and in limited quantities.

These special products come out with the weekly sale ad and often sell out fast since they’re not restocked. To make sure you don’t miss out, get to your local Aldi as soon as it opens on the day the new ad comes out (for most states, it was Wednesday, May 10).

Related: We dig the digging to find out why Aldi is so cheap (and how they can afford those rock-bottom prices).


Remember these tips for shopping Aldi Finds:

aldi finds sneak peek flyer near exit doors at aldi store

When you’re on the hunt for Aldi Finds like the Aldi Bogg Bag dupe, you’ve got to act fast to avoid missing out on these limited-edition products.

Here are some pointers to help you get the most out of your Aldi shopping experience:

  1. Keep tabs on the weekly sale ad: Aldi drops new Aldi Finds every week, so regularly checking the ad (and the sneak peek for the next week) will keep you in the loop about upcoming deals and products.
  2. Be an early bird: You’ll want to shop early in the week (and early in the day) to get a better shot at finding Aldi Finds products in stock.
  3. Stay flexible with color choices: You might have your heart set on a specific color, but being open to other options increases your chances of getting an Aldi Tote Bag before they’re all gone.

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