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Amazon Prime Day 2021: Another Big Shakeup

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Looks like Amazon Prime Day 2021 is returning to the summer. July came and went in 2020 without a Prime Day, but once it finally came in October, it was the biggest ever.

Is Amazon Prime Day 2021 going to move again? When will Amazon Prime Day 2021 take place? We’ve got info that will start to answer these questions.

Here’s what you need to know:


Prime Day 2021 will take place June 21-22, 2021.

Amazon prime day webpage on a computer screen

After Amazon execs leaked that Prime Day would be in the second quarter of 2021 (April-June), Bloomberg released a report that the two-day sale would happen on a Monday-Tuesday, June 21-22, 2021.

One of the reasons they’re moving it earlier? The Tokyo Olympics. Amazon doesn’t want any competition for your attention or resources.

With the exception of the 2020 Prime Day (thanks to the pandemic), Prime Day has always been in July.


Amazon has delayed Prime Day in Canada & India due to Covid-19.

The ongoing Covid-19 infection crisis in India, as well as a new surge of the virus in Canada (and a recent outbreak at an Amazon plant in Ontario) has led Amazon to pull those countries from the June sale.

The word Amazon is using is “postponed,” so they’re still planning on holding a sale for the world’s third- and tenth-largest economies.


Expect Early Prime Day Deals on Amazon devices any day now.

The massively successful 2020 Prime Day introduced us to more than two weeks of Early Prime Day Deals and promos leading up to the Oct. 13-14 event.

Those early deals hit about two-and-a-half weeks before Prime Day last year, so expect to see them appear in early June. Also keep an eye out for ways to earn Amazon credits, such as “spend $10 at Whole Foods and get $10 to spend on Prime Day“.

RELATED: Amazon Prime Day Shopping Tips



Expect Walmart, Target, Best Buy, and others to hold simultaneous sales.

An Amazon and Walmart delivery box sitting on a front doorstep.

They’ve been doing it for the past couple of years. Target Deal Days, the Big Save event at Walmart, and Prime Day-timed sales at Best Buy have all looked to get online shoppers’ attention.

These stores followed Amazon to October last year, and they’ll follow them to June 21-22.


Can’t wait that long? Lightning sales are happening constantly.

Have you been to Amazon’s Gold Box Deals page? They have an entire Lightning Deals section to give you a taste of Prime Day all year long. This is just one of our many Brilliant Strategies for Saving Money at Amazon.


UP NEXT: 29 Hidden Amazon Deals and Features You Gotta Know

A woman holding a stack of four amazon boxes


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