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I’m making 2023 the year of finding drugstore makeup dupes, so I set out to find the best Charlotte Tilbury Pillow Talk dupe. And with 34 million views for #PillowTalkDupe on TikTok, it seems I’m not the only one searching.
But what if I told you I already found the perfect dupe, and it’s $25 cheaper than the OG? I’m talking about the Maybelline Super Stay Ink Crayon Lipstick in Lead the Way.
So what makes the OG so popular, and why is the Maybelline option worth it? I’m going to do a side-by-side comparison of these two makeup products, focusing on overall value. You can thank me for the perfect Charlotte Tilbury Pillow Talk Dupe later.
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Why is Charlotte Tilbury’s Pillow Talk so popular?
It’s a valid question. Part of its popularity stems from the product itself. The shade is hailed as the perfect nude lipstick, with buildable color and a matte finish that looks like a bare lip. It’s the delicate balance of pink, peach, and tan tones that make it so flattering. And it’s often said to look good on a wide variety of skin tones. (Though, there’s Pillow Talk Medium and Pillow Talk Intense for deeper skin tones).
Also, there are well over 28 million views of #charlottetilburypillowtalk on TikTok. Videos of the lipstick have collected millions of likes and even more views. The viral lipstick has also been lauded by celebrities like Meghan Markle, Penelope Cruz, and Emma Roberts. Initially, there was a wait list for the lippie since it was always sold out. However, it’s in stock now, with no wait list in sight these days.
Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk
“This is the perfect nude shade… a beautiful color that I feel anyone can wear.” — Sephora reviewer.
Related: 14 Fabulous Lipstick Hacks You Probably Didn’t Know About
Get the Charlotte Tilbury Pillow Talk dupe for $25 less.
Let’s look a little more closely at the price points and overall value of these two products side by side. For the sake of this comparison, we’re only going to look at full-sized products, since sample sizes have a different price per ounce. In terms of price per package, it’s obvious that the dupe is way cheaper. It’s $25 less than the original. Easy choice, right? Well, let’s double-check that hunch by comparing the price per ounce.
A full-sized container of the Maybelline lippie is 0.04 ounces, whereas a full-sized Pillow Talk tube is 0.12 ounces. That means Charlotte Tilbury has three times more product than Maybelline. But does a bigger size justify a bigger price?
Usually, I think about these products in terms of price per ounce. However, since these containers have only fractions of an ounce, that number gets pretty big. For example, Pillow Talk is $283 per ounce, whereas Maybelline is $224 per ounce. And an ounce of lipstick is kind of a lot. Like, way more than your standard shopper would need. Well, for one color at least.
Instead, an easier way to think of the price comparison is to just compare the price of 0.12 ounces of each product. Since that’s the normal-size container of Pillow Talk, the only math we need to do is multiply Maybelline’s price by three. (Since 0.04 times 3 is 0.12). If both containers were the same size, the dupe would still be $7.03 cheaper.
This means that the Charlotte Tilbury Pillow Talk dupe is way cheaper, whether you’re looking at it in terms of price per container, price per ounce, or price if each tube were the same size.
Maybelline Super Stay Ink Crayon Lipstick in Lead the Way
“Formula is so smooth and soft on lips and the color is very similar to [the shade] advertised.” — Ulta reviewer.