Ryan Um | 

The Cracker Barrel Rewards Program Is Testing New Features in July

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Plenty of restaurants have revamped or created their own rewards program to thank loyal customers. Now Cracker Barrel is hopping on the bandwagon by introducing one, too. According to their latest earnings report, we can expect to hear more news about the Cracker Barrel rewards program in July 2023.

While they haven’t revealed a ton about the program yet, it sounds like there will be opportunities to earn rewards points not only in the restaurant but also in their country store. And who hasn’t been charmed by an unnecessary tchotchke there? Last October, one KCL staffer walked in with her family simply to eat dinner. She walked out with a robotic witch’s broom and more candy than she cares to admit.

We’ve done a deep dive to find out exactly how you can earn points through their program. Plus, what to expect in the coming months. However, like we mention above, not much has been revealed as of this writing, so we’ll update as we hear more.

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You should be able to earn Cracker Barrel Rewards points in-restaurant and in-store.

A small Cracker Barrel syrup bottle sitting on a table of food at Cracker Barrel.

According to the report, you’ll be able to earn points across both the restaurant and store portions of Cracker Barrel. This means you can pick up rewards points on your meals and those snacks for long road trips.

They haven’t announced how many points you’ll earn at each location yet. We are hoping to hear more news once the beta test begins sometime in July.

RELATED: 22 Mouth-Watering Ways to Save on the Cracker Barrel Menu


Expect to redeem points at both the restaurant and store versions of Cracker Barrel.

a person looking at a menu at cracker barrel

Cracker Barrel hasn’t announced what you’ll be able to redeem yet. However, we expect (hope) to redeem points for both food freebies and store discounts. We have contacted Cracker Barrel asking for more information. Of course we’ll make sure to keep you informed on all the changes to the program as they come up.



Sign up for the Cracker Barrel emails to get the best coupons for now — BOGO meals and more.

A person holding a cell phone in front of a Cracker Barrel restaurant. The waitlist section of the Cracker Barrel app is visible on the cell phone screen.

Right now, the best way to get Cracker Barrel coupons and rewards is by signing up for the Cracker Barrel emails. They will periodically send you emails for offers on your next Cracker Barrel orders. We’ve seen coupons for free coffee (regularly $2.19) with the purchase of a meal, 20% off a pickup order, and BOGO free breakfast meals.

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