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Understanding “primal” versus “keto” and what’s “vegan” versus “vegetarian” can be enough to just push you straight to fast food.

But grocery stores are catching on and want to help you figure it all out. Many even have dedicated brands to help you understand your new lifestyle. From Whole30 to gluten-free, here’s a short list of where to shop.


1. Get a gluten-free bundle from Brandless.


Brandless is an online distributor that sells a variety of products, all for $3.00 each.

Their gluten-free bundle includes 10 items such as gluten-free pancake mix and gluten-free mac and cheese for $27.00.

The pancake mix alone is a great deal at $0.18/oz., while a comparable mix at Walmart sells for $0.25/oz.

Good for: Gluten-Free, Dairy-Free, Vegan, Vegetarian

TIP: You can occasionally find a Groupon for Brandless to get an even better deal, and get free shipping when you spend $39.00.


2. Shop the LiveGFree line at ALDI for even more gluten-free options.

They stock pantry staples, frozen foods, snacks and treats on a regular basis. Prices start pretty low — we’re talking $1.69 for gluten-free pasta as opposed to $1.99 for the least expensive option at Walmart.

Good for: Gluten-Free


RELATED: Ways to Spend Even Less at ALDI


3. Shop the Earth Grown line at ALDI for all of your vegetarian and vegan needs.

Via Reddit

They have everything from dairy-free ice cream to meatless hot dogs to faux meatballs.

P.S., those meatballs sell for $0.24/oz., but you’ll pay $0.37/oz. for name brand at Kroger, so you can go meat-free and save easily by shopping at ALDI.

Good for: Vegetarian, Vegan


4. Shop at THRIVE Market for brands dedicated to special diets.

THRIVE is an online market dedicated to healthy foods delivered to your door. You can search for Paleo, Whole30, gluten-free and vegan among others on their easy-to-navigate site. Order a Keto Starter Kit for $59.00 and save 26% over buying the items individually.

You can even shop for wine and have it delivered with your groceries. Yes, please.

Spend $49.00 to get free shipping.

Good for: Paleo, Whole30, Dairy-Free, Gluten-Free, Vegan, Vegetarian, Keto



5. Get your healthy fats, protein and primal kitchen needs at Sprouts.

If you’re trying to incorporate as many healthy fats as possible (I’m lookin’ at you, Keto) or creating a primal kitchen (hey, Paleo!) then Sprouts should be your go-to.

They’ve made it super easy and made “healthy fats” and “primal kitchen” entire categories in their online shop. You can snag Primal Kitchen Mayo for $0.83/oz., but you’ll pay $1.03/oz. for the same exact brand at Walmart.

Sprouts will even deliver to your doorstep to make hitting your goals even easier.

Good for: Paleo, Keto, Vegan, Vegetarian, Whole30


6. Sign up for Amazon Prime to save at Whole Foods.

Whole Foods proudly monitors food trends and then offers savings based on what’s popular. This means that whatever your special diet may be, they’re likely offering deals.

Make sure you’re a Prime member and get an additional 10% off the sale price.

Even with Whole Foods’ notoriously high prices, there are still quite a few things that are cheaper now because of their Amazon partnership. Organic Rotisserie Chickens went from $14.99 to $9.99!

We’ll always keep you up to date on the best deals.

Good for: Paleo, Whole30, Dairy-Free, Gluten-Free, Vegan, Vegetarian, Keto


RELATED: Legit Hacks for Saving Money at Whole Foods!


7. Shop the O Organics line at Albertsons and Safeway for great options on produce and eggs.

They also carry dairy, eggs and meat under the same label. Their organic label is often less than what you’ll find on other organic brands they carry.

O Organic Eggs run $4.99/dozen, while the name brand organic option is $6.39/dozen.

Good for: Vegetarian, Vegan, Whole30


8. Trader Joe’s Line of organic, grass-fed meats will make Keto, Paleo and Whole30 followers gleeful.

If you follow any popular diet trends, then you know how important organic grass-fed beef is. You should basically run to Trader Joe’s because it’s all in one place and it’s all budget-friendly.

They keep their organic 85/15 ground beef around $6.00 for 16 oz., which is about $0.07 less per oz. than Kroger.

Good for: Keto, Paleo, Whole30


RELATED: Bizarre and Extreme Ways to Get Meat for Cheap


9. Shop meat-free, dairy-free, and gluten-free easily at Kroger affiliates.

The Simple Truth line at Kroger and Kroger affiliate stores is a mostly organic line that caters to vegetarian, vegan, dairy-free and gluten-free diets.

Kroger often runs deals and discounts on their popular line, like their Buy 5, Save $5 sale. And if you shop online you can put items in your cart based specifically on your dietary needs.

Good for: Paleo, Whole30, Dairy-Free, Gluten-Free, Vegan, Vegetarian, Keto



10. Shop the Simply Balanced line at Target to save on organic staples.

Target’s Simply Balanced line touts no GMOs and is mostly organic.

Their frozen veggies are typically around $2.49 for 12 oz., but you can get Cartwheel deals making them 5-20% off, which means you can get them for around $0.15/oz.

You’ll pay about $0.24/oz. at Walmart for their brand.

Good for: Paleo, Whole30, Dairy-Free, Gluten-Free, Vegan, Vegetarian, Keto


11. Stock up on snacks at Walmart.

Walmart has a decent organic line, and they make filtering for vegan, gluten-free and more very simple. Snacks are a great thing to stock up on here.

They have their Great Value brand of organic applesauce pouches for $0.13/oz., which is even better than Costco’s organic applesauce, which runs at $0.15/oz.

Good for: Paleo, Whole30, Dairy-Free, Gluten-Free, Vegan, Vegetarian, Keto


12. If you live in Texas, check out H-E-B for organic produce that Whole30 folks will love.

H-E-B doesn’t have easy access to searching for dietary needs like some other grocers, but they do have a decent organic produce section that shouldn’t be overlooked.

Their organic bananas run $0.64/lb, which is $0.04 less than Kroger.

Good for: Paleo, Whole30, Dairy-Free, Gluten-Free, Vegan, Vegetarian, Keto


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