Not to be confused with the more specific National Chocolate Chip Cookie Day on Aug. 4, National Cookie Day is a celebration of all cookies every Dec. 4. During the holiday season, restaurants and businesses roll out fresh deals to mark the occasion.
So what will you find on National Cookie Day 2026? Here are all the deals from Insomnia Cookies, Crumbl, and more that we expect on Dec. 4, based on the offers we saw during the last event.
Be sure to visit this page as the holiday nears because we'll share National Cookie Day deals as soon as they drop.
Offers, prices, savings, and local participation may vary.
National Cookie Day is an annual event when restaurants have free and cheap cookie deals.
On National Cookie Day, various restaurants and cookie shops offer cookie deals and freebies to mark the occasion. These deals commonly include free cookies with purchases, discounts on cookie-related products, and special promotions like BOGO free offers. Popular chains participating in National Cookie Day deals include Cheryl’s Cookies, Insomnia Cookies, Subway, among others.
National Cookie Day happens every year on Dec. 4.
The Blue Chip Cookie Company first decided to officially celebrate National Cookie Day on Dec. 4, 1987, and it’s been observed on that date ever since. In 2025, National Cookie Day is happening today, Thursday, Dec. 4.
National Cookie Day Deals 2025
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Cheryl's Cookies: Celebrate National Cookie Day with 60% off select gifts at Cheryl's Cookies. Offer valid on Dec. 4 only.
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Crumbl: Purchase a six-pack of Crumbl cookies, get a 7th cookie free on National Cookie Day. Offer valid in-store.
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Gopuff: On National Cookie Day, you can save 25% off Cravings by Chrissy Teigen The Perfect Chocolate Chunk Cookie Mix at Gopuff.
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Great American Cookies: This year, Great American Cookies Rewards members can celebrate National Cookie Day with a FREE Regular Original Chocolate Chip or Sugar Cookie on Dec. 4. Offer valid in-store through the Great American Cookies app.
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Houston TX Hot Chicken: Score BOGO cookies at Houston TX Hot Chicken on National Cookie Day 2025.
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Insomnia Cookies: The first 100 rewards members who visit their local participating Insomnia Cookies on National Cookie Day will get a free Snowball Classic cookie that is filled with buttercream. One person from each participating location will have a cookie filled with purple buttercream and win a year's worth of free cookies.
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Jimmy John's: Enjoy a Holiday Magic Cookie at Jimmy John's when you make any $5 online or in-app purchase on National Cookie Day.
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Milk Bar: On National Cookie Day 2025, Milk Bar is offering a free Eggnog English Toffee Cookie to the first 50 - 100 guests at select locations in the New York, Los Angeles, and Washington D.C. Here are the participating locations:
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Los Angeles (7150 Melrose Ave, Los Angeles, CA 90046)
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NYC Flagship (1196 Broadway at 29th St., New York, NY 10001)
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NYC West Village (74 Christopher St, New York, NY 10014)
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Washington, DC Logan Circle (1525 15th St NW, Washington, DC 20005)
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Nestle Toll House: On Dec. 4 starting at 2 p.m. ET, Nestle Toll House is giving away Cookie Taco kits online. The kit includes a Nestle Toll House Chocolate Chip Cookie Dough roll, Semi-Sweet Chocolate Chips, a $25 gift card, and a taco stand. Offer is first come, first served while supplies last.
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Panera Bread: This year, MyPanera Rewards members can enjoy an exclusive National Cookie Day BOGO deal on cookies (Chocolate Chippers, Candy Cookies, Oatmeal with Berries, and Mitten Cookies) at Panera Bread. Offer valid online, in-app, and in-store.
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Pepperidge Farm: Pepperidge Farm is celebrating the holidays and National Cookie Day with free cookies. Starting Dec. 4 at 9 a.m. ET, you can visit PepperidgeFarmHoliday.com to send a free cookie gram to someone. All you have to do is drop in a recipient’s shipping info and they’ll receive a festive box containing two full bags of Chessmen and Milano Mint Chocolate cookies, plus a personalized note. This offer is valid while supplies last.
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Tiff's Treats: This National Cookie Day, Tiff's Treats is offering a 25% off discount sitewide when you enter promo code YUMYUM25 at checkout.
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