Marcus Lawrence | 

Panera Sip Club Subscription Freebies for New Users: Free Drinks & More

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Panera rocked the coffee-drinking world in early 2020 when they introduced a Panera coffee subscription. Instead of paying per cup, the caffeinated could get unlimited Panera Bread coffee for one simple monthly cost. But that was just the beginning, because now they’ve expanded their drink subscription program with the Panera Sip Club.

If you’re someone who changes it up from time to time — hot coffee, lemonade, soda, tea, iced coffee — or even if you don’t, you’re gonna want to know about this. Especially if you have a Panera near you.

So, is a subscription worth it? We’ll tell you what we know.


Grab two months of the Unlimited Sips Club for free for new users.

A woman holding an iced coffee in a panera cup next to a cell phone displaying a deal for the unlimited sip club on the panera app.

New users to Panera’s Unlimited Sips Club can claim two months of their subscription ($11.99/month) for free. Just sign up for the subscription before Feb. 14 to claim your freebie.

Here’s what you do:

  • Click this link to activate the promotion then click “Claim Offer.”
  • Sign in to your MyPanera account or create a new one.
  • Add a zip code for a “Home Cafe” (you don’t have to go to this location — you can use your subscription everywhere).
  • Add a payment method, and click the “Start My Subscription” button.
  • Enjoy free coffee and beverages for two months when you order with your MyPanera information in-store or via the app.

Note: You may cancel your Panera Unlimited Sip Club membership at anytime.


Get unlimited beverages with a Unlimited Sips Club subscription.

a person holding a charged lemonade in front of a panera unlimited sips club sign

That’s right — beverages. Not just coffee. Panera’s unlimited subscription used to only offer hot coffee, hot tea and iced coffee, iced tea, fountain drinks (soda!), and Panera’s Charged Lemonades.

Subscribers can get these beverages in any size, whether they’re in-store, getting takeout, or going through the drive-thru at Panera.


‘Unlimited’ means you get a free beverage every two hours.

A person's hand filling a Panera drink cup with Diet Pepsi at the fountain drink machine.

Panera’s Unlimited Sips Club subscription comes with a free eligible beverage of your choice every two hours.

Our local Paneras are open from 6 a.m. to 9 p.m. daily, which means you could technically redeem eight free drinks per day, not to mention free refills while in the restaurant!

Panera beats competing coffee subscriptions at Pret a Manger, Sheetz, and Circle K — both on price and how many drinks you can get per day. Check out our full list of unlimited soda and coffee subscriptions.


Panera Unlimited Sip Club will cost you $11.99 — but it’ll pay for itself if you get 4 drinks per month.

After your two free months is up you’ll be charged $11.99 per month until you cancel. So how many drinks will you have to order to make the subscription worth it?

With an average price of $3.43, you’ll have to get four drinks per month. If you pay your subscription annually you will only need to order three drinks per month to make the subscription pay for itself. Considering you can get 8+ drinks (refills) a day, 3 or 4 drinks a month should be easy.


Prepay for the Unlimited Sips Club for a year and get a 17% discount.

a person holding a charged lemonade at panera

Panera Bread has an annual plan where you can prepay for the Unlimited Sips Club for $119.99 (reg $143.88/year) — a 17% discount when you compare it to the monthly plan. Plus, you’ll even get a $0 delivery fee ($8 – $10 purchase required) when you order online at or through the Panera app.


Enjoy occasional promotions for free or discounted items.

Panera occasionally offers Unlimited Sip Club members free or discounted items through weekday or weekend promos, like Sip Club Saturday.



Getting your subscription coffees is as easy as providing your MyPanera account info.

A person's hand holding a MyPanera Member Card next to the POS machine at a Panera counter.

When placing an order, you get the freebie by giving your MyPanera account information, either by entering your phone number or swiping your MyPanera rewards card.


Create your own hazelnut iced coffee with some creative ordering.

A person holding an iced coffee next to the Hazelnut coffee at Panera Bread.

Specialty coffee drinks like espresso, iced tea, and other beverages at Panera aren’t included in the Unlimited Sips Club, but you can spruce up your coffee or tea with free sweeteners and milk/cream. Or by putting the flavored hot coffees on ice.

I love Panera’s hazelnut-flavored hot coffee, but sometimes I’m in the mood for an iced coffee. Since there’s no hazelnut iced coffee, I ask the cashier for a large hazelnut coffee and a cup of ice.

I can then pour the hot coffee into the cup of ice and BOOM — iced hazelnut coffee. (Eventually, Panera staff figured out what I was doing and just put the coffee in a cup of ice for me.)


Add a free cookie to your free beverage.

A person holding a Chocolate Chipper cookie next to a Panera meal.

In order to subscribe to the Unlimited Sips Club, you have to be a member of the free Panera Rewards program. When you sign up for that, look for a “Welcome Reward” of a free pastry or cookie.

There are plenty more Panera hacks and freebies where that came from.

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