Marcus Lawrence | 

Panera Sip Club Subscription Freebies for New Users: Free Drinks & More

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Panera rocked the coffee-drinking world in early 2020 when they introduced a Panera coffee subscription. Instead of paying per cup, the caffeinated could get unlimited Panera Bread coffee for one simple monthly cost. But that was just the beginning, because now they’ve expanded their drink subscription program with the Panera Sip Club.

If you’re someone who changes it up from time to time — hot coffee, lemonade, soda, tea, iced coffee — or even if you don’t, you’re gonna want to know about this. Especially if you have a Panera near you.

So, is a subscription worth it? We’ll tell you what we know.


Grab two months of the Unlimited Sips Club and six months of a Washington Post subscription for free for new users.

New users to the Unlimited Sips Club can claim two months of their subscription ($11.99/month) and six months of a Washington Post subscription ($6/month) for free as apart of the MyPanera Week promotion — a $59.98 value. Just sign up for the subscription before Nov. 30 to claim your freebies.

This deal is only available to new users, and it can only be claimed through the Unlimited Sips Club website and linking your account with MyPanera.


Get unlimited beverages with a Unlimited Sips Club subscription.

a person holding a charged lemonade in front of a panera unlimited sips club sign

That’s right — beverages. Not just coffee. Panera’s unlimited subscription used to only offer hot coffee, hot tea and iced coffee, but now they’ve branched out to include iced tea, fountain drinks (soda!), and Panera’s Charged Lemonades.

Subscribers can get these beverages in any size, whether they’re in-store, getting takeout, or going through the drive-thru at Panera.

The MyPanera+ subscription, which would only get you unlimited coffee and tea, cost $8.99, but the Unlimited Sips Club costs $10.99/month. You have to download the Panera app and sign up for the Unlimited Sips Club.


Panera Sip Club will cost you $11.99 — but it’ll pay for itself if you get 5 drinks per month.

The old MyPanera Coffee Subscription cost $8.99, but like we said, only worked for coffee and hot tea. The Ultimate Sip Club is $2 more per month, but you’ll gain access to sodas and Charged Lemonades.

Hot coffee at my local Panera costs $2.39 for a small, $2.49 for a medium/regular, and $2.69 for a large, while a hot tea costs $2.39. Regular-sized sodas are $2.89, and Charged Lemonades are $3.99.

Get three Charged Lemonades, or five coffees or sodas, and you’ve covered the $11 subscription for the month. And any additional drinks are true freebies. And you can hit your 3 – 5 drinks per month pretty easily because you can get multiple drinks per day. . .


The best way to get to know the Panera coffee subscription is to sign up for a free 2-month trial.

A woman holding an iced coffee in a panera cup next to a cell phone displaying a deal for the unlimited sip club on the panera app.

Panera brings several Unlimited Sips Club trials that can get you membership for free at specific times. You can almost always count on getting at least a 2-month free trial, giving you 60 days access to unlimited beverages.

Here’s what you do:

  • Sign up for MyPanera, the free Panera loyalty program
  • Sign up for the Unlimited Sips Club (you’ll need to give a credit card number, even though you can cancel before the end of your trial)
  • Enjoy free coffee and beverages for two months when you order with your MyPanera information in-store or via the app.


If you’re a member of PetSmart Treats, you’ll get three months of a Panera Sip Club membership free.

a woman drinking Panera beverages with pets on her lap, illustrating the partnership between PetSmart and Panera.

PetSmart and Panera don’t seem like natural partners, but together they’re offering three months of free Ultimate Sips Club membership to current PetSmart Treats loyalty program members. Between Sept. 9, and Oct. 15, 2023, any adult member of the the free PetSmart program (who’s not already a Sips Club member) can sign up for a three-month trial of unlimited drinks.

That’s a whole month longer than anybody else! Plus, Treats members earn points for every purchase they make at PetSmart, which can later be redeemed for discounts on future purchases. We’ve got lots more to say about the Treats program in our PetSmart hacks.


Prepay for the Unlimited Sips Club for a year and get a 17% discount.

a person holding a charged lemonade at panera

Panera Bread has announced a new annual plan in 2023 where you can prepay for the Unlimited Sips club for $119.99 — a 17% discount when you compare it to the monthly plan. Plus, you’ll even get a $0 delivery fee when you order through the app and get a free calendar.


‘Unlimited’ means you get a free beverage every two hours.

A person's hand filling a Panera drink cup with Diet Pepsi at the fountain drink machine.

Panera’s Unlimited Sips Club subscription comes with a free eligible beverage of your choice every two hours.

Our local Paneras are open from 6 a.m. to 9 p.m. daily, which means you could technically redeem eight free drinks per day, not to mention free refills while in the restaurant!

Panera beats competing coffee subscriptions at Pret a Manger, Sheetz, and Circle K — both on price and how many drinks you can get per day. Check out our full list of unlimited soda and coffee subscriptions.



Getting your subscription coffees is as easy as providing your MyPanera account info.

A person's hand holding a MyPanera Member Card next to the POS machine at a Panera counter.

When placing an order, you get the freebie by giving your MyPanera account information, either by entering your phone number or swiping your MyPanera rewards card.


Create your own hazelnut iced coffee with some creative ordering.

A person holding an iced coffee next to the Hazelnut coffee at Panera Bread.

Specialty coffee drinks like espresso, iced tea, and other beverages at Panera aren’t included in the Ulimate Sips Club, but you can spruce up your coffee or tea with free sweeteners and milk/cream. Or by putting the flavored hot coffees on ice.

I love Panera’s hazelnut-flavored hot coffee, but sometimes I’m in the mood for an iced coffee. Since there’s no hazelnut iced coffee, I ask the cashier for a large hazelnut coffee and a cup of ice.

I can then pour the hot coffee into the cup of ice and BOOM — iced hazelnut coffee. (Eventually, Panera staff figured out what I was doing and just put the coffee in a cup of ice for me.)


Add a free cookie to your free beverage.

A person holding a Chocolate Chipper cookie next to a Panera meal.

In order to subscribe to the Unlimited Sips Club, you have to be a member of the free Panera Rewards program. When you sign up for that, look for a “Welcome Reward” of a free pastry or cookie.

There are plenty more Panera hacks and freebies where that came from.

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