Panera rocked the coffee-drinking world in early 2020 when they introduced the Panera coffee subscription.

Instead of paying per cup, the caffeinated could get unlimited Panera Bread coffee for one simple monthly cost through MyPanera+.

Panera is all in on becoming your go-to place for coffee. But is the subscription worth it? We’ll tell you what we know.


The best way to get to know the Panera coffee subscription is to sign up for a free trial — for now.

Ever since the Panera coffee subscription program was introduced on Feb. 27, 2020, MyPanera+ offered subscribers a three-month free trial. (You will have to give them your credit card info.)

Panera says they’re phasing out the free trials, but haven’t announced when they’ll stop giving away free Panera coffee. But they’re already making the trial period shorter.

We signed up for a free trial of the Panera Bread coffee subscription on Oct. 15, 2021, and according to our account info, that trial is set to expire on Jan. 14, 2022 — giving us those three full free months.

But when we attempted to sign up for another free Panera unlimited coffee trial on Nov. 17, 2021, the trial was only good through Jan. 16, 2022 — meaning the freebie period is now only two months long.

American Express cardholders who sign up by Jan. 31, 2022 are eligible for six months of free Panera coffee through a partnership with the restaurant.


Get free hot or iced coffee and hot tea with MyPanera+ for $8.99/month.

Panera Bread’s coffee subscription gives customers unlimited hot coffee, hot tea, and iced coffee of any size in stores or via takeout and drive-thru.

To get the $8.99/month Panera coffee subscription, you have to download the Panera app and sign up for MyPanera+.


‘Unlimited’ means you get a free coffee every two hours.

Panera’s “unlimited” coffee subscription comes with a free eligible beverage of your choice every two hours.

Our local Paneras are open from 6 a.m. to 9 p.m. daily, which means you could technically redeem eight free drinks per day, not to mention free refills while in the restaurant!


The Panera coffee subscription pays for itself after about 4 drinks per month — the best deal we’ve seen.

Hot coffee at my local Panera costs $2.39 for a small, $2.49 for a medium/regular, and $2.69 for a large, while a hot tea costs $2.39.

Buy four of these in a month and you’ve covered the $9/month subscription. And any additional drinks are true freebies.

Panera beats competing coffee subscriptions at Pret a Manger, Sheetz, and Circle K — both on price and how many drinks you can get per day. Check out our full list of unlimited soda and coffee subscriptions.


Getting your subscription coffees is as easy as providing your MyPanera account info.

When placing an order, you get the freebie by giving your MyPanera account information, either by entering your phone number or swiping your MyPanera rewards card.



Create your own hazelnut iced coffee with some creative ordering.

Specialty coffee drinks like espresso, iced tea, and other beverages at Panera aren’t included, but you can spruce up your coffee or tea with free sweeteners and milk/cream. Or by putting the flavored hot coffees on ice.

I love Panera’s hazelnut-flavored hot coffee, but sometimes I’m in the mood for an iced coffee. Since there’s no hazelnut iced coffee, I ask the cashier for a large hazelnut coffee and a cup of ice.

I can then pour the hot coffee into the cup of ice and BOOM — iced hazelnut coffee. (Eventually, Panera staff figured out what I was doing and just put the coffee in a cup of ice for me.)


Add a free cookie to your free coffees.

In order to subscribe to MyPanera+, you have to be a member of the free Panera Rewards program. When you sign up for that, look for a “Welcome Reward” of a free pastry or cookie.

There are plenty more Panera hacks and freebies where that came from.

The Panera Coffee Subscription: Is It Worth It?