While we’re all asking ourselves, “How the heck do we do Halloween 2020?” folks are introducing new ways of trick-or-treating.
The latest method doesn’t even require you to leave the house.
Mars, Inc. — the folks behind M&M’s, Snickers, Skittles, and more — has introduced a new mobile/web app, Treat Town Halloween, which gives people the ability to trick-or-treat virtually for real candy.
Here’s how it works:
Treat Town is available via app or treat-town.com.
You can download Treat Town for your Android or iOS device, or just visit treat-town.com.
Candy Givers buy Candy Credits to hand out to virtual trick-or-treaters.
Every Treat Town account has to have a “Candy Giver” set up.
The Candy Giver decorates a virtual door that is geolocated on a map. They then purchase Candy Credits and decide either to hand out those credits — one at a time — to anybody, or just set friends and family.
Candy Credits cost between $0.09-$0.17 each, depending on how many you buy; they’re available in increments of 30 to 1,100.
Buying Candy Credits isn’t required to participate, but like regular Halloween, it wouldn’t really work if everyone was a trick-or-treater and nobody handed out candy.
Trick-or-treaters hunt for candy using a virtual map.
Candy lovers 18 years and younger can create a virtual costume and click around the map of their neighborhood, going “door to door” looking for Candy Credits.
Trick-or-treaters can also “visit” the doors of distant friends and family to get Candy Credits.
Bonus: Trick-or-treaters who visit Disney’s Haunted Mansion between Oct. 23-31 will be able to access special costumes from Disney. The Haunted Mansion is a stationary logo in the neighborhood map.
Trick-or-treaters can redeem their Candy Credits in store as a mobile coupon.
As soon as a family has earned 12 Candy Credits trick-or-treating in Treat Town, they can cash in those credits for mobile rewards in increments of $1, $5 and $10 — an in-store manufacturer’s coupon to be used on the following products:
- Mars Variety
- Milky Way
- 3 Musketeers
Mobile Rewards are available in $1, $5, and $10 increments.
Or you can use your Candy Credits to get treats delivered to you.
Mars has teamed up with Walmart, Target, and Walgreens to allow Candy Credits to turn into online candy orders, shipped directly to you.
You have to amass more Candy Credits to buy your candy online:
- Walmart: 180 Candy Credits minimum (equal to $25 worth)
- Walgreens: 180 Candy Credits minimum ($25 worth)
- Target: 420 Candy Credits minimum (around $50 worth)
Treat Town lasts all October long.
You don’t have to wait until Oct. 31 to start trick-or-treating; Treat Town is already live. Families can purchase, hand out, and receive Candy Credits all month long.
If you’re a trick-or-treater, you can redeem your earned Candy Credits through Oct. 31. If you’re a Candy Giver, any Candy Credits you didn’t hand out will be redeemable starting Nov. 1.
If you’re looking for candy deals, though, virtual trick-or-treating isn’t going to be your best bet.
Handing out Candy Credits isn’t the same as handing out fun-size Snickers.
Trick-or-treaters can’t turn in Candy Credits until they hit 12 credits, which makes them eligible for a $1 digital reward to use on candy in stores.
The problem is, those 12 credits cost the Candy Givers between $1.08 and $2.04, depending on how many Candy Credits they purchased at a time. Mars is pocketing the rest.
The trick-or-treater’s gotta work to save up Candy Credits, but they’re never really getting the value