Fashion jewelry retailer Claire’s has just unveiled their first-ever loyalty program, Claire’s Rewards, giving customers the ability to earn rewards and cash back for their purchases.

Signing up is totally free, and new members — which is all of us — get 20% off their next purchase.

Even if you’re an infrequent Claire’s shopper, you’ll want to check this out.

Here’s what you need to know:


Members earn 1 point per $1 spent.

Simple as that. Whether it’s getting an ear pierced, buying a tiara, or picking up a new cell phone case, all purchases are 1 point earned per $1 spent.


Once you hit 100 points, you get a $5 Claire’s reward.

The $5 can be used for Claire’s (and Icing by Claire’s) purchases in store and online. That’s 5% cash back at Claire’s, which is just like using Target’s RedCard.

Use that reward to improve already-decent discounts at Claire’s.


Earn additional points by engaging with Claire’s.

Shoppers can earn additional points for engaging with Claire’s, including:

  • 15 points for completing your profile
  • 5 points for visiting Claire’s on Facebook (one time; you have to click through your account)
  • 5 points for visiting Claire’s on Instagram (one time; you have to click through your account)
  • 15 points for signing up for Claire’s text alerts (one time)
  • 15 points for downloading the Claire’s app (one time; you have to click through your account)
  • Other special Points events


Get a birthday gift and free shipping on 2 orders per year.

Claire’s Rewards members get free shipping on any two orders every year. Shipping is always free for orders of $25 or more, and otherwise starts at $6.95 per order.

Look in your email inbox around the time of your birthday for a special offer from Claire’s.

Claire’s also promises advance notice of product launches, special events, and other “exclusive promotional offers … from time to time.”


During December, stack Rewards points with a Claire’s gift card offer to get 25% off. is offering a free $10 gift card on orders of $49 or more, limit 1 per order.

Make two separate $50 purchases to hit your 100-point threshold, and come away with $20 in gift cards, plus your forthcoming $5 Reward.

That’s getting $100 worth of Claire’s merch for just $75.


Points expire 12 months after they’re earned.

Use ’em or lose ’em. Learn more about the Claire’s Rewards program on their website.


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Claire's Rewards Gives You 5% Cash Back on All Purchases