Anja Webb | 

Affordable Makeup Under $10 for Beauties on a Budget

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It’s time we sang the praises of affordable makeup, especially when inflation just keeps, well, inflating. And while we all know and love high-end department store makeup, our wallets don’t necessarily feel the same way. But that’s okay because when it comes to makeup, being inexpensive doesn’t necessarily mean being bad.

So calling all beauty buffs! I found the best deals on high-quality and affordable makeup, including brands like ColourPop, NYX, and e.l.f. After all, looking like a million bucks shouldn’t cost a million bucks. And don’t worry, many of these are products I’ve been using for years, so you know they’re worthy of a full face.

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Affordable Makeup Palettes

1. Ultimate Edit Petite Eyeshadow Palette

Yes, the palette may be small, but it’s still got six colors in rainbow shades. Looking for a more natural look? There are also options in neutral shades and red tones. If you spend $30, you can score free shipping and a mini Butter Gloss with your purchase.

Shipping: Free shipping with $30
Price Summary
Free Butter Gloss Mini with $30 purchase

2. Sparkler Shadow Palette

This 4-shade palette is perfect for folks on the go since it conveniently fits in a handbag. And if you’re more into colorful looks, these 4-shade palettes are available in pretty much every hue under the sun.

Shipping: Free international shipping on orders over $60

3. The Nubian Glow Eyeshadow Palette

With six warm-toned shades, this palette features three matte and three glitter shadows. The shades are high-opacity, perfect for deeper skin tones. If you want this to arrive by Christmas Eve, make sure to order by Dec. 17 until 11:59 p.m. CT.

ONLINE or In-Store Deal
$9.00$15.00(40% off)
Shipping: Order by 12/17 11:59 p.m. to arrive by 12/24

4. Mrs. Claus Shadow Palette

Sleigh your seasonal makeup looks. Named “Up to Snow Good,” the palette features cool and neutral colors like icy blue, shimmery purple, and dark browns. New shoppers can score 20% off their first order when they sign up for texts.

$7.00$10.00(30% off)
Shipping: Free with orders over $30
Price Summary
Get a free Butter Gloss Mini with $30 purchase

5. Makeup Revolution Reloaded Palette

With 15 shades, this palette is the largest on our list. It’s also available in four themes including one with pink shades, bright rainbow colors, nude shades, and muted colors.


Cheap Lipsticks

6. Color Quench Lip Tint

It’s like lipstick and lip balm had a baby. This product has essential fatty acids that bring the moisture while giving a subtle color. Plus, it’s vegan, cruelty-free, and made with eco-friendly, sustainable practices and materials. Right now at Pacifica, you can get free shipping on orders over $50, plus get a free mini gift when you spend $25.

Shipping: Free on orders over $50
Price Summary
Get a free mini gift with orders over $25

7. Lip Lingerie XXL Matte Liquid Lipstick

This matte lipstick is available in 32 shades, from nudes to pinks to a rich black. It also boasts 16-hour wear without cracks, transfer, or smudging. You can get a free mini Butter Gloss if you spend $30.

Shipping: Free on orders over $30
Price Summary
Free Butter Lip Gloss Mini when you spend $30

8. Glossy Lip Stain

For a subtle yet lasting color, try this stain. Unlike traditional tints, it has a glossy finish. And it comes in eight shades. Heads up: new customers can score $5 off their first order when they sign up for email promos.

Shipping: Beauty Squad members get 2-day free shipping on orders over $50

9. This Is Nude Lipstick

Available in 13 shades from browns to tans to dusty pinks, it’s an amazing value for the price. And if you buy two, you can get one free. Just add three to your cart.

ONLINE or In-Store Deal
Shipping: Order by 12/17 until 11:59 p.m. CT to arrive by 12/24
Price Summary
Buy 2, get 1 free

10. Anastasia Beverly Hills Liquid Lipstick

Is there a more iconic name in beauty than Anastasia Beverly Hills? Aspiring MUAs will love that these are full coverage. Some colors of these matte lippies are on sale for half off.

ONLINE or In-Store Deal
$10.00$20.00(50% off)
Shipping: Same-day delivery available

Affordable Makeup for the Face

11. Matte Full-Coverage Concealer

Infused with marine extracts, this concealer is lightweight and hydrating on the skin. And it comes in 30 shades with multiple undertones.


12. The Ordinary Coverage Foundation

Skincare cult favorite The Ordinary has a line of makeup that is so worth the hype. (And we love that it’s relatively affordable compared to other brands). This foundation, available in 36 shades, is super glowy and blendable. But it sells out quickly, so be sure to sign up for their email list to be notified once it’s back in stock.


13. Highlight Reloaded

Shine bright like a diamond with six different shades. The product boasts a silky texture, making it easy to apply. Order by Dec. 17 to get in time for Christmas Eve.

ONLINE or In-Store Deal
Shipping: Order by 12/17 for 12/24 arrival

14. 16-Hour Camo Concealer

There’s a reason this product has gone viral on TikTok. It comes in 26 shades and promises 16 hours of moisturizing, crease-free wear. Right now on the e.l.f. website, you can choose two free gifts with orders over $25.

ONLINE or In-Store Deal
Price Summary
Choose 2 free gifts with order $25+

15. Born to Glow Naturally Radiant Foundation

With 45 shades, this foundation boasts a dewy, medium-coverage finish. If you’re looking for more coverage, the product is quite buildable. You can get a free gift when you spend $30.

$7.00$10.00(30% off)
Price Summary
Free gift with $30 purchase

Cheap Eye and Brow Products

16. Lash Princess False Lash Effect Mascara

If you’ve been on BeautyTok, you know about this mascara. It’s volumizing, cruelty-free, and long-wearing — and all for less than $5. You can also save 5% when you participate in the Subscribe & Save program.


17. Micro Brow Dual-Ended Pencil & Spoolie

This brow pencil by makeup giant Morphe is very thin for high precision. It’s retractable, too, so no worrying about sharpening it.

ONLINE or In-Store Deal
Shipping: Order by 12/17 for 12/24 arrival

18. Epic Wear Waterproof Eyeliner Sticks

Wear the rainbow with these eyeliners. They come in 27 shades and promise 36-hour wear, perfect for long flights or nights on the town.

Shipping: Free when you spend $30

19. Level Up Lengthening Mascara

Level up your lash game with this flake-free mascara. The buildable formula comes in three colors: black, brown, and purple.


20. Fringe False Eyelash & Glue Set

Take your lashes to new heights with falsies and clear-drying glue. These wispy lashes are flared for a cat-eye effect.

ONLINE or In-Store Deal
$10.00$12.00(17% off)

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