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It’s time we sang the praises of affordable makeup, especially when inflation just keeps, well, inflating. And while we all know and love high-end department store makeup, our wallets don’t necessarily feel the same way. But that’s okay because when it comes to makeup, being inexpensive doesn’t necessarily mean being bad.
So calling all beauty buffs! I found the best deals on high-quality and affordable makeup, including brands like ColourPop, NYX, and e.l.f. After all, looking like a million bucks shouldn’t cost a million bucks. And don’t worry, many of these are products I’ve been using for years, so you know they’re worthy of a full face.
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Affordable Makeup Palettes
1. Ultimate Edit Petite Eyeshadow Palette
Yes, the palette may be small, but it’s still got six colors in rainbow shades. Looking for a more natural look? There are also options in neutral shades and red tones. If you spend $30, you can score free shipping and a mini Butter Gloss with your purchase.
2. Sparkler Shadow Palette
This 4-shade palette is perfect for folks on the go since it conveniently fits in a handbag. And if you’re more into colorful looks, these 4-shade palettes are available in pretty much every hue under the sun.
3. The Nubian Glow Eyeshadow Palette
With six warm-toned shades, this palette features three matte and three glitter shadows. The shades are high-opacity, perfect for deeper skin tones. If you want this to arrive by Christmas Eve, make sure to order by Dec. 17 until 11:59 p.m. CT.
4. Mrs. Claus Shadow Palette
Sleigh your seasonal makeup looks. Named “Up to Snow Good,” the palette features cool and neutral colors like icy blue, shimmery purple, and dark browns. New shoppers can score 20% off their first order when they sign up for texts.
5. Makeup Revolution Reloaded Palette
With 15 shades, this palette is the largest on our list. It’s also available in four themes including one with pink shades, bright rainbow colors, nude shades, and muted colors.
6. Color Quench Lip Tint
It’s like lipstick and lip balm had a baby. This product has essential fatty acids that bring the moisture while giving a subtle color. Plus, it’s vegan, cruelty-free, and made with eco-friendly, sustainable practices and materials. Right now at Pacifica, you can get free shipping on orders over $50, plus get a free mini gift when you spend $25.
7. Lip Lingerie XXL Matte Liquid Lipstick
This matte lipstick is available in 32 shades, from nudes to pinks to a rich black. It also boasts 16-hour wear without cracks, transfer, or smudging. You can get a free mini Butter Gloss if you spend $30.
8. Glossy Lip Stain
For a subtle yet lasting color, try this stain. Unlike traditional tints, it has a glossy finish. And it comes in eight shades. Heads up: new customers can score $5 off their first order when they sign up for email promos.
9. This Is Nude Lipstick
Available in 13 shades from browns to tans to dusty pinks, it’s an amazing value for the price. And if you buy two, you can get one free. Just add three to your cart.
10. Anastasia Beverly Hills Liquid Lipstick
Is there a more iconic name in beauty than Anastasia Beverly Hills? Aspiring MUAs will love that these are full coverage. Some colors of these matte lippies are on sale for half off.
Affordable Makeup for the Face
11. Matte Full-Coverage Concealer
Infused with marine extracts, this concealer is lightweight and hydrating on the skin. And it comes in 30 shades with multiple undertones.
12. The Ordinary Coverage Foundation
Skincare cult favorite The Ordinary has a line of makeup that is so worth the hype. (And we love that it’s relatively affordable compared to other brands). This foundation, available in 36 shades, is super glowy and blendable. But it sells out quickly, so be sure to sign up for their email list to be notified once it’s back in stock.
13. Highlight Reloaded
Shine bright like a diamond with six different shades. The product boasts a silky texture, making it easy to apply. Order by Dec. 17 to get in time for Christmas Eve.
14. 16-Hour Camo Concealer
There’s a reason this product has gone viral on TikTok. It comes in 26 shades and promises 16 hours of moisturizing, crease-free wear. Right now on the e.l.f. website, you can choose two free gifts with orders over $25.
15. Born to Glow Naturally Radiant Foundation
With 45 shades, this foundation boasts a dewy, medium-coverage finish. If you’re looking for more coverage, the product is quite buildable. You can get a free gift when you spend $30.
Cheap Eye and Brow Products
16. Lash Princess False Lash Effect Mascara
If you’ve been on BeautyTok, you know about this mascara. It’s volumizing, cruelty-free, and long-wearing — and all for less than $5. You can also save 5% when you participate in the Subscribe & Save program.
17. Micro Brow Dual-Ended Pencil & Spoolie
This brow pencil by makeup giant Morphe is very thin for high precision. It’s retractable, too, so no worrying about sharpening it.
18. Epic Wear Waterproof Eyeliner Sticks
Wear the rainbow with these eyeliners. They come in 27 shades and promise 36-hour wear, perfect for long flights or nights on the town.
19. Level Up Lengthening Mascara
Level up your lash game with this flake-free mascara. The buildable formula comes in three colors: black, brown, and purple.
20. Fringe False Eyelash & Glue Set
Take your lashes to new heights with falsies and clear-drying glue. These wispy lashes are flared for a cat-eye effect.