Aline Henman | Updated

Yes, Nielsen Still Pays Users — And You Can Join Free Today

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Nielsen is accepting new members!

Join Nielsen, connect your devices, and start earning rewards just for participating. You’ll get gift cards, points, and entries for monthly prizes — all for doing exactly what you already do every day.

Report an issue

sms sign up

How to sign up:

  • Go to the Nielsen website and click "Join Now."

  • Fill out your personal details to create a free account.

  • Confirm your account by entering the code sent to your mobile device.

  • Answer a few questions about your household.

  • Download the app on your computer or mobile device and start earning rewards.

What is Nielsen?

Nielsen is a global data, measurement, and analytics company. It’s best known for its audience measurement services, especially in television and media, where “Nielsen ratings” have long been the standard for tracking how many people watch certain TV shows.

The fine print:

Bottom-line cost: Free — there's no cost to sign up or download the app.

How do I earn rewards? For installing their app on one or more devices and staying connected, you'll receive points redeemable for up to $60 a year in rewards. From there, using the app and participating in games and surveys will earn you more points, sweepstakes entries, and more.

What else should I know about participating in the panel? As a participant, the app will track how you use your device, such as by logging what URLs you visit, how long you stay at the URL, and other general uses of your device. This information is used to gather research on internet audience demographics and behavior. Your information will not be used to sell or market products to you.

Also, you'll want to read the eligibility requirements carefully, as you'll need consent from anyone who uses your device regularly to participate in the panel.

What if I don't want to participate anymore? You can opt out at any time. To do so, log in to your account and follow the opt-out instructions, as well as any instructions to remove the app from applicable devices.

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