New Western Tumblers at Walmart Start at Just $18.97

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I've managed to avoid stockpiling insulated tumblers, despite the fact that they've been trending for years at this point. It's not that I don't want them all. It's that I can't justify spending upwards of $40 per cup to hold my iced coffee.

But then I saw Reduce's new Frontier Edit, a western-inspired collection of tumblers launching at Walmart. They look like fall in a cup, whether you're heading to a football game or the pumpkin patch. And the western flair makes me feel seen as a Texan.

The best part? They cost between $18.97 (24-ounce) and $22.97 (40-ounce). Compare that to the competition ($35 and up for similar designs and sizes). That means I can get the insulation I need and keep more than 40% of my money in my pocket.

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What's In the Collection?

reduce-water-bottles-FrontierEdit Collection Chiller-1

There are two tumbler styles in the lineup (the Cold1 and the Chiller Go) and a handful of patterns to choose from: Suede Brown Bandana, Cowhide, Cheetah Blooms, and Nocturne Blue Dots.

The Cold1: Cold Water From Sunrise to (Basically) Tomorrow

The Reduce Cold1 comes in two sizes in this collection:

Reduce 40-ounce Cold1 Travel Mug in Suede Brown Bandana ($22.97). This one keeps your drink cold for up to 40 hours. Yes, 40.
Reduce 24-ounce Cold1 Travel Mug in Cheetah Blooms ($18.97). Keeps your drink cold for up to 24 hours.

Both come with a straw and straw topper that keeps your straw clean between sips, which is a nice touch when you're lugging the cup around everywhere. And because they're designed to fit in your cupholder, you're not doing that awkward balancing act on the passenger seat every time you drive.

The Chiller Go: Leak-Proof and Ready to Toss in Your Bag

If you want something a bit smaller that you can throw in a tote, the Chiller Go is your cup:

Reduce 34-ounce Chiller Go Travel Tumbler in Cowhide ($22.97). Keeps drinks cold for up to 34 hours.
Reduce 24-ounce Chiller Go Travel Tumbler in Nocturne Blue Dots ($18.97). Keeps drinks cold for up to 24 hours.

The Chiller Go has a flip-up straw lid that's leak-proof when it's closed, so you can drop it in your bag and trust it's not going to soak your stuff. And like the Cold1, it's built to fit your cupholder.

Let's Talk Value

Here's where Reduce really wins me over. Similar tumblers from the big-name competitor brands routinely run $35-$45 and up, and that's before you pay $1-$5 for a straw topper (which the Cold1 cups come with). So if you compare the 40-ounce Cold1 ($22.97) to the competition ($45), you're paying 49% less.

Even though you're paying less, you're not sacrificing quality and performance. The Frontier Edit gives you that same all-day-and-then-some insulation for cold drinks, plus some small design elements that make a difference in a product you use every day:

Every one of them has a Soft Sit base, which gives your tumbler a quiet, soft landing when you set it down. No loud clank.
They're dishwasher safe (which is a requirement for me).
They come in unique fall-friendly patterns. The reason people end up with a cup collection is because it's fun to have multiple colors, and this collection lets you get two cups for less than you'd pay for one cup from another brand.

Factoring in the cupholder-friendly build, the leak-proof lids, and the trendy fall patterns for $18.97 to $22.97, you're getting the exact things you actually wanted from the pricier cup for a lot less than you're used to paying for cups like these.