If you subscribe to the newspaper or receive coupon inserts in the mail, you will notice some changes in the upcoming Sunday coupon inserts. RetailMeNot.com and Valassis (the company that owns the Redplum coupon insert) are partnering up to rebrand the Red Plum insert. But what does this mean for couponers? Here are the three things you need to know:

1. RedPlum inserts will now be called RetailMeNot Everyday.

Beginning this Sunday, 3/25, Red Plum inserts will now be labeled “RetailMeNot Everyday.” Normally when we reference Red Plum coupons in coupon deals, you will see the initials “RP.” KCL will now be using the initials RMN when referencing the RetailMeNot Everyday insert coupons in deals.


BEFORE: $1.50/1 – Dove Men+Care Hair Care or Styling Product from RP 3/18

NOW: $1.50/1 – Dove Men+Care Hair Care or Styling Product from RMN 3/25



2. Look for better coupons, but regional offers may increase.

This rebranding is good news for consumers, especially krazy coupon ladies. We expect to see an increase in coupon inventory in the RetailMeNot Everyday inserts and higher-value coupons from top brands. We will continue to see offers vary by region, which is something we’re used to seeing from Redplum.


3. No changes to RedPlum.com printable coupons, yet…

As of right now, you can print coupons from RedPlum.com. This will be changing in the coming weeks when coupons will migrate to Retail Me Not’s website.


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RedPlum Coupons Rebranding as RetailMeNot Everyday