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Babies ain’t cheap. But learning how to get cheap diapers will go a long way in softening the blow to your budget after you have a baby.
It’s true that the average American family spends close to $900 per year on diapers — more if you like eco-friendly brands, and less if you can do generics.
But I also have good news — you can cut these costs when you know which brands are more affordable (yes, even eco-friendly brands), how to use coupons to get super-low prices, and which stores offer the best savings.
First, download the KCL app because I’m going to talk about using coupons, but you don’t have to be overwhelmed if you have the KCL app. Our team finds diaper deals and posts them like mad, including instructions for exactly what coupons and tools you need for each deal. This will save you hours of frustration and legwork.
How many diapers does your baby need per month? Use this diaper size chart.
How many diapers your baby goes through depends on your baby. But here’s one factor you can count on: your baby’s age.
Infants go through way more diapers before they begin eating solid foods.
Plan on an average of up to 279 diapers per month through Size 1, up to 248 through Size 2, and up to 217 through Size 6. If your baby uses less than this, hallelujah! Track how many your baby uses the first few months and then adjust your per month usage down to fit your baby exactly.
Pay attention to cost per diaper, not cost per package.
You’ll use the number you came up with for your diaper usage per month in order to calculate your average cost of diapers per month (more on that soon).
But, alert! You cannot use diaper package prices to compare actual cost of diapers across brands.
Why? Because diaper package prices stay the same for every size, but you get fewer diapers as the sizes increase, thus driving up the cost per diaper as the size increases. Here’s an example from Target’s Up&Up brand, but most brands do this with sizing and quantities:
- Size 1: $4.79 for 44 diapers
- Size 2: $4.79 for 37 diapers
- Size 3: $4.79 for 32 diapers
- Size 4: $4.79 for 28 diapers
- Size 5: $4.79 for 24 diapers
- Size 6: $4.79 for 21 diapers
Get your baby out of Newborn diapers and into Size 1 as soon as possible.
Don’t wait until your baby outgrows the Newborn size before you bump them up.
Newborn sizes are as much as $0.12 more expensive per diaper than Size 1. (Ouch, right?!)
Of course, you can’t control the size of your baby, so you may need to take it on the chin with Newborn diapers for a while. But as soon as your baby hits 8 pounds, jump to Size 1 diapers.
Size 1 diapers are cheapest and increase by $0.03 – $0.08 each size!
Once you’re out of Newborn diapers, the diaper rules change. Remember that old game — the floor is lava? Well, when it comes to your diaper budget, the largest sized baby diapers are lava. Avoid them for as long as you can in order to save money.
For example, Size 3 diapers fit babies 16-28 pounds and Size 4 diapers begin fitting babies at 22 pounds. But prices start increasing by up to $0.08 per diaper when you hit Size 4!
So, don’t put that baby into Size 4 until they’re 28 pounds (or you’re over it with all the laundry from too-small diapers and related blowouts, whichever pain point is most unbearable to you).
Diaper prices are lowest at Size 1 and increase steadily until Size 4, when they begin increasing by $0.03 per diaper on average. Expect a $0.03 increase every time you reach another size.
Generic diapers aren’t always cheapest and Eco-Friendly aren’t always most expensive.
This is especially true when you get into the larger diaper sizes.
For example, eco-friendly All Good diapers are the same price as Mama Bear (Amazon’s generic brand) at Sizes 3 and 5. All Good diapers are a penny per diaper more expensive than Mama Bear at Size 4 but make up for it at Size 6 when they’re actually cheaper than Mama Bear by $0.02 per diaper.
More examples — at the Newborn size only, eco-friendly Hello Bello diapers are cheaper than brand-name Huggies and Pampers Newborn sizes by a penny per diaper, and generic Kirkland diapers are up to $0.04 more expensive per diaper than name-brand Luvs. Which leads me to…
Costco’s Kirkland diapers are not as inexpensive as you think they are.
The only time Kirkland diapers get competitive is once a year, in March, when Costco offers a sale on Kirkland diapers. During this time, diapers reach $0.16 per diaper in all sizes — an awesome price for babies Sizes 4 and up! Stock up.
But if your baby is in Size 1-3, skip even this sale because other brands offer lower prices than $0.16 per diaper in Sizes 1-3.
All Good diapers are the most competitively priced eco-friendly diaper.
All Good diapers consistently come in only about a penny per diaper more expensive than Pampers through Size 4, at which point All Good diapers increase to $0.02 per diaper more than Pampers at Size 5, and $0.04 per diaper more expensive at Size 6. But overall, if you want an affordable eco-friendly brand, All Good plays it pretty close to Pampers in price.
Parents Choice diapers are the least expensive on the planet.
I wasn’t all that surprised when the numbers told me that Walmart puts out the lowest-priced generic diaper.
Parents Choice diapers are cheapest across the board with savings up to $0.05 per diaper at Size 6 and $0.01 or $0.02 savings per diaper in Sizes N-5.
Coterie diapers are most expensive all around.
I’m not going to sugarcoat it — Coterie.com diapers might be trendy, but they’re crazy expensive. If you must buy them, sign up for Coterie emails to get 15% off. After you use that discount on your first purchase, you’re on your own.
Calculate your cost of diapers per month in order to set a diaper budget.
Monthly costs run the gamut based on size and how many diapers your baby goes through. But you can choose a brand that fits your budget based on this info.
In order to figure out how much money to budget for diapers every month, multiply your brand’s cost per diaper in the size your baby wears by how many diapers your baby needs in a month. I’ve done this math for you in every size (above), but here’s the equation in case your baby doesn’t use as many or uses more than average:
Cost per diaper x Amount of diapers baby uses in a month = Price of diapers per month
Huggies and Pampers diaper price comparison
Since I see the most coupon deals for Huggies and Pampers, they get their own section. Every example is based on a Size 3 diaper just to keep it simple. But you can use the other charts to calculate what prices would be for the other sizes.
Without further ado, here’s everything you could possibly want to know about how to save on Huggies and Pampers. Get ready to be an expert!
Use coupons with diapers on sale to save the most money.
These are the prices you can expect to see every month for Huggies and Pampers when you use coupons. Yes, that’s a dip to just $0.09 per diaper in July! Even cheaper than Parents Choice brand ($0.11 per diaper at Size 3).
In order to get these prices, you need to get your hands on Huggies and Pampers coupons. Print all coupons from the KCL coupon database.
Huggies printable coupons show up at least once a week; Pampers (a P&G brand product) printable coupons show up more like once a month (around the same time the P&G Everyday newspaper inserts come out). Inside the KCL app, make sure to set a deal alert for Huggies and Pampers so you’re the first to hear about deals we see! (The “related” article below goes more in depth about how to do this.)
As far as newspaper inserts go, Huggies newspaper coupons aren’t as common as Huggies printables — expect to see them about once a month — the same as Pampers.
When it comes to P&G diaper brands like Pampers, plan to use all coupons within a day after you print them, and pay close attention to expiration dates listed in newspaper coupons. P&G coupons expire after just a couple days!
Stack a coupon with a store sale to save the most money possible on diapers.
The very best way to save money on Huggies and Pampers is to stack a store sale with coupons, promotions, and rebates.
You’ll see a lot of combinations of these discounts, but here’s the most common stack for diapers:
- Sale price
- Store loyalty promotion
- Manufacturer coupon
- Store coupon
- Rebate app offer (Ibotta or Checkout51)
Be prepared to buy multiple packs of diapers and/or packs of Pull-Ups in order to get these low prices. (Just put the Pull-Ups in the back of baby’s closet…your little honey bee will be there before you know it. Cue tears.)
Here’s an example for Huggies at Walgreens:
Buy 2 Huggies Pull-Ups Jumbo Pack $9 each, when you buy 2, sale price
Spend $25, receive $5 Register Reward
Use one $2/1 – Huggies Diapers 10 count or more, Walgreens L2C Coupon (walgreens.com)
And use one $2/1 – Pull-Ups Training Pants 8 count, Walgreens L2C Coupon (walgreens.com)
And use one $1.50/1 – Huggies Pull-Ups Learning Designs Training Pants (pull-ups.com)
And submit two $2.50/1 – Huggies Pull-Ups, via rebate app (ibotta.com)
Pay $21.50, receive $5 Register Reward and submit for $5 in Ibotta credits
Final Price: $3.83 each, when you buy all 3 ($0.12 per diaper)
Compare to Walmart: $0.20 per diaper
Here’s an example for Pampers at CVS:
Spend $20, receive $5 ExtraBucks
Use $3/$15 – Baby Care Purchase, CVS Coupon from CVS ExtraCare Coupon Center
And use one $3/1 – Pampers Diapers from PG
And use one $1/1 – Pampers Diapers, CVS In-App Store Coupon
Pay $13, receive $5 ExtraBucks
Final Price: $4 each, when you buy 2 ($0.13 per diaper)
Compare to Walmart: $0.23 per diaper
When you stack coupons and promotions, Huggies and Pampers become competitive with (and even cheaper than) store generics in many cases! But where to find these great coupon deals?
Look for Huggies and Pampers coupon deals at drugstores.
Yes, regular prices at drugstores like Walgreens and CVS are often way more than what you’d pay at Walmart or Target.
But drugstores offer store loyalty programs that Walmart and Target just can’t shake a fist at — this is how you work your couponing magic.
When you stack all the components of a coupon deal at a drugstore, you’ll walk out with up to $0.14 savings per diaper on Pampers and Huggies!
As you can see from the chart, drugstores offer the most reliable savings on diapers month after month.
CVS offers more store coupons for Pampers than for Huggies.
CVS is the place to shop for Pampers deals. Seven out of twelve months in a year, CVS is running a Pampers deal to get excited about.
When I dug into why CVS shines for Pampers but not as much for Huggies, I noticed that CVS offers more Pampers store coupons than Huggies store coupons.
I’m not talking manufacturer coupons, because overall you’ll find more Huggies than Pampers manufacturer coupons (remember how Huggies puts out a coupon about once a week compared to Pampers’ once a month?)
You’ll find so many Pampers CVS store coupons that if you’re Pampers-loyal, you can rest easy because CVS has your back. Be sure to sign up for CVS ExtraCare so you’re ready to do the next Pampers coupon deal and so you don’t miss a single CVS coupon for Pampers.
RELATED: How to Coupon at CVS and How to Coupon at Walgreens
Walgreens offers more deals on Huggies than on Pampers.
Heyo, if you’re Huggies-loyal, Walgreens is your jam. Five out of twelve months, Walgreens offers a Huggies deal you don’t want to miss.
If there’s not a Huggies deal at Walgreens, check out when the next Kroger Mega Sale is, and plan to stock up on diapers in order to meet the savings threshold and bring the price of diapers down. When you stack a sale price and a manufacturer coupon with a Mega Sale promotion like “Buy 5, save $5 instantly,” you can reach $0.14 per diaper.
Sign up for Walgreens Balance Rewards so you’re ready to start earning points and Register Rewards that you can redeem on Huggies.
Ibotta offers more rebates on Huggies than they do for Pampers.
I’m not sure why, but of the deals I found and included in the chart over the past year on Huggies and Pampers, eight Huggies deals included Ibotta rebates, and none of the Pampers deals did.
With rebate offers up to $3 off, Ibotta is another tool you’ll need if you want to save on Huggies.
Download Ibotta and Checkout51 and you’ll earn money after you’re done making your diaper purchase at the store. Just upload a picture of your receipt, and Ibotta or Checkout51 will pay you via PayPal.
July is the best month to buy both Huggies and Pampers.
Diaper coupon deals are steady through the spring but when July comes, they take a pleasant nosedive, both reaching $0.09 per diaper (Size 3) — this is $0.14 savings per diaper!
Plan to get your hands on as many Huggies and Pampers coupons as possible leading up to July. It would be a great time to ask your friends and family to print extra for you — and plan to do multiple trips to the store.
After July, Pampers coupon deals don’t start coming back down in price again until February. Huggies will get another dip in November — to $0.11 per Size 3 diaper — but then Huggies coupon deals start climbing in price again until March.
Sleep deprived and can’t do coupons right now? Shop at Walmart.
If you just cannot with coupons and it’s a problem even caffeine can’t fix, I get it. Point yourself at a Walmart and buy bulk diapers there until you can wrap your brain around anything else.
Why buy in bulk? In order to get the lowest price on diapers without coupons, you’ll get the most value out of a bulk box. Let’s look at Huggies as an example.
When you buy a 120-count box of Huggies Snug and Dry diapers in Size 3 at Walmart, you’ll pay $0.20 per diaper. The list price of a Size 3 Jumbo Pack (these are the soft, small packs) is $0.26 per diaper.
Bulk prices beat Jumbo packs if you don’t have coupons. And Walmart offers the lowest bulk price.
Walmart’s diaper prices can hang with drugstores when there’s a coupon and an Ibotta rebate.
Walmart can sit at the grownup’s table with Walgreens and CVS whenever you can use a manufacturer coupon or a rebate app offer on your bulk-size box of Huggies.
Remember, Huggies manufacturer coupons come out about once a week. Size 3 Huggies reach as low as $0.13 per diaper with a $3 off Checkout51 rebate offer at Walmart. This is a great price and a much lazier approach to couponing — perfect if your baby still isn’t interested in sleeping at night.
Can’t make it to the store but want a deal? Use Amazon.
Two of the best ways to save on diapers at Amazon revolve around using a promotion or an Amazon coupon along with a 20% Amazon Subscribe & Save discount. In order to get the full 20% discount, you’ll need to subscribe to five or more qualifying baby items through Amazon Family. (You can subscribe to baby items like formula and wipes or go with any other qualifying product — granola bars, paper towels — heck it could be K-cups!)
When you combine an Amazon sale price with a coupon and a 20% Subscribe & Save discount, you can get Huggies diapers for about $0.13 per diaper (Size 3).
This is right in the ballpark for an average lowest price possible on Huggies when you use coupons at drugstores, and it’s $0.07 cheaper than the lowest retail price at Walmart (without coupons). Like this:
Opt in for Subscribe & Save for 20% off
Use Amazon coupon for $4.25 off
Final Price: $21.53 (or $0.13 per diaper)
Compare to Walmart: $0.20 per diaper
Also, look for “$20 off a $100 purchase” on Amazon — this shows up about once every other month or so. You can combine this promotion with a 20% Subscribe & Save discount, making per diaper prices competitive with low drugstore prices (after coupons) and $0.05 cheaper per diaper than Walmart. Check it out:
Opt in for Subscribe & Save for 20% off
Spend $100, get $20 off instantly
Final Price: $34.40 each ($0.15 per diaper)
Compare to Walmart: $0.20 per diaper
Snatch up some free diapers because you deserve nice things.
The surefire and consistent way to get free diapers is to join diaper loyalty programs through the diaper brand, like Huggies Rewards. You earn 10 points for every dollar you spend on Huggies diapers. When you reach 4,000 points ($400), you can redeem points for a small package of diapers.
Considering you’ll spend an average of $75 per month buying diapers, you’ll get a free package about once every five and a half months.
Or sign up for a Target Baby Registry and get a one-time welcome pack that includes a few free diapers.
RELATED: Easy Ways You Can Get Free Diapers
Don’t scroll up! Here are the articles mentioned:
How to Stock Up on a Year’s Worth of Diapers Before Baby Arrives
Customize Your Deal Alerts in the Free KCL App!
The Ultimate Guide to Stacking Coupons
How to Coupon at CVS
How to Coupon at Walgreens
Easy Ways You Can Get Free Diapers