The JCPenney Black Friday in July sale is a great time to stock up on staples you always need to refresh, like towels, sheets, and flip-flops. Each year there's a JCPenney coupon for an extra 30% off select items, and you can couple that with our JCP savings hacks to score the best deals.
We didn't see this sale back in 2025, but we're gearing up for JCPenney's next major sale, the Mystery Sale in early August.
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JCPenney Black Friday in July is a once-a-year, weeklong event with deals on bedding, bath, and apparel.
Although lots of retailers have Black Friday in July events, they’re usually built to directly compete with (or capitalize on) Amazon Prime Day online shopping. Not JCP. Their sale has sometimes occurred a whole week after Prime Day. In 2024, it did overlap with Prime Day, but Amazon was the one that switched up its timing to be a week later.
The JCPenney Black Friday in July sale features discounts throughout the store, with special emphasis on back-to-school items like lunch bags and uniform polos. Deals are available both online and in-store.
We didn't see a Black Friday in July sale from JCPenney in 2025, but it could hold one in 2026.
Here are the most recent start dates for JCPenney Black Friday in July:
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Monday, July 15, 2024
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Monday, July 17, 2023
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Monday, July 18, 2022
Deals From the Last JCPenney Black Friday in July
These are some of our favorite deals from the 2024 sale, so you know you what to expect the next time around:
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49% off liter bottles from NVNT, Joico, Biolage, and more
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50% off backpack sets
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75% off Home Expressions bath towels
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73% off select sheet sets
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70% off Cuisinart knife sets
Tips for Shopping the JCPenney Black Friday in July Sale
Watch for a promo code to get an additional 30% off sale prices online.
Every year for the Black Friday in July sale, JCPenney has a promo code to get an extra 30% off apparel, shoes, accessories, and home. You could also use it to get 10% off furniture, mattresses, electronics, floor care, and more.
Note: Shop in-store or on JCP.com to get Black Friday in July deals. You only need the promo code when you’re shopping online.
Expect JCPenney Rewards members to get a $10 Bonus Reward for every $50 spent.
JCPenney sometimes offers a promotion for JCPenney Rewards members. Offers vary, but we've seen a $10 reward bonus for every $50 spent in the past. (Not signed up? Take care of that before the next Black Friday in July.)
In previous years, rewards members could get this $10 Bonus Reward up to three separate times two days after the sale ended.
Use free store pickup for JCP.com orders unless you’re spending $75 or more.
The free shipping threshold for JCP.com purchases during Black Friday in July is pretty dang high — $75. Save your money and use free store pickup instead.
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