The JCPenney July Black Friday sale is a great time to stock up on staples you always find yourself needing to refresh, like towels, sheets, and even flip-flops. The last JCPenney Black Friday in July 2023 sale dropped on July 17 and ended July 23. JCPenney had markdowns across the board, but was particularly great for early back-to-school shopping with uniform polos for just $4.99.
Black Friday in July is a real, actual thing at quite a few stores. But there are also a lot of pre-Black Friday in July deals that tend to happen on or around the Fourth of July. All of these retail events are meant to help shoppers get ahead on the holidays and other big-ticket times of year, like back-to-school.
Here’s what other retailers are doing for Black Friday in July to compete with Amazon Prime Day:
JCPenney Black Friday in July is a once-a-year, week-long event with deals on bedding, bath, and apparel.
Although lots of retailers have Black Friday in July events, they’re usually built to directly compete with (or capitalize on) Amazon Prime Day online shopping. Not JCP. Their sale is a whole week after Prime Day. It’s online and in-store.
The JCPenney Black Friday in July sale features discounts throughout the store, with special emphasis on Back-to-School items like lunch bags and uniform polos.
KCL predicts the next JCPenney Black Friday will begin Monday, July 15, 2024.
JCPenney hasn’t officially announced the next date for their Black Friday in July sale, but based on what they've done in recent years, we here at KCL predict that it’ll take place starting Monday, July 15, 2024. We predict that the full week of sales will end Sunday, July 21.
How do we make our prediction?
The last two years, JCPenney has held their Black Friday in July sale a week after the Amazon Prime Day sale. Before 2022, it was a Thursday sale that jumped around July. But they’ve established a new pattern of the sale beginning on the third Monday in July. We expect that again this year, which means it would start on Monday, July 15, 2024.
Here are the most recent start dates for JCPenney Black Friday in July:
Monday, July 17, 2023
Monday, July 18, 2022
Thursday, July 8, 2021
Thursday, July 23, 2020
Thursday, July 25, 2019
Thursday, July 26, 2018
The JCPenney Black Friday in July sale featured deal categories like home, apparel, and jewelry.
You’ll see sales throughout the store. That said, there were specific deals that we absolutely loved in 2023, and hope to see again in 2024. Specifically, here’s what we stocked up on for the rest of the summer and as early holiday gifts.
Cooks 6-Quart Slow Cooker, $14.99
Home Expressions Velvet Plush Print Throw, $9.99
Jewelry, as low as $19.99
Clarks Women’s Sandals, as low as $29.99
Women’s Flip-Flops, $1.99
St. John’s Bay Women’s Denim Bermuda Shorts, $11.99
St. John’s Bay Men’s Comfort Stretch Cargo Shorts, $12.99
Back-to-schoolessentials were also a big draw.
Backrest Pillow, $20.99
Adidas Lunch Bags, as low as $19.99
Thereabouts Kids’ Uniform Polos, as low as $4.99
Watch for a promo code to get an additional 30% off sale prices.
Every year for the Black Friday in July sale, JCPenney has a promo code to get an extra 30% off apparel, shoes, accessories, and home. You could also use it to get 10% off furniture, mattresses, electronics, floor care, and more. No word yet on what the promo code will be for 2024.
TIP: Shop in-store or at JCP.com to get Black Friday in July deals. You only need the promo code when you’re shopping online.
Expect JCPenney Rewards members to get a $10 Bonus Reward for every $50 spent.
In 2023, JCPenney offered a promotion for JCPenney Rewards members. We expect them to do something similar this year. (Not signed up? Take care of that before this Black Friday in July is over!)
Last year, you could get this $10 Bonus Reward up to three separate times two days after the sale ended!
Use free store pickup for JCP.com orders unless you’re spending $75 or more.
The free shipping threshold for JCP.com purchases during Black Friday in July is pretty dang high — $75! Save your money, use free store pickup.
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