JCPenney’s Black Friday in July Sale: What to Expect in 2025

The JCPenney Black Friday in July sale is a great time to stock up on staples you always need to refresh, like towels, sheets, and flip-flops. Each year there's a JCPenney coupon for an extra 30% off select items, and you can couple that with our JCP savings hacks to score the best deals.

We expect next year's JCPenney Black Friday in mid-July of 2025.

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JCPenney Black Friday in July is a once-a-year, weeklong event with deals on bedding, bath, and apparel.

Although lots of retailers have Black Friday in July events, they’re usually built to directly compete with (or capitalize on) Amazon Prime Day online shopping. Not JCP. Their sale has sometimes occurred a whole week after Prime Day. In 2024, it did overlap with Prime Day, but Amazon was the one that switched up its timing to be a week later.

The JCPenney Black Friday in July sale features discounts throughout the store, with special emphasis on back-to-school items like lunch bags and uniform polos. Deals are available both online and in store. 

KCL predicts the next JCPenney Black Friday in July sale will begin on or around July 21, 2025.

JCPenney hasn't yet announced when its next Black Friday in July event will take place. But based on what they've done in recent years, KCL predicts a kickoff date of July 15, 2025.

How do we make our prediction?

In recent years, JCPenney has held their Black Friday in July sale a week after the Amazon Prime Day sale. In 2024, the sale ran the same week as Prime Day. Before 2022, it was a Thursday sale that jumped around July. In 2025, JCPenney launched a different sale July 14, so we're still looking out for Black Friday in July to happen around July 21.

Here are the most recent start dates for JCPenney Black Friday in July:

• Monday, July 15, 2024

• Monday, July 17, 2023

• Monday, July 18, 2022

Deals From the Last JCPenney Black Friday in July

These are some of our favorite deals from the 2024 sale, so you know you what to expect the next time around:

• 49% off liter bottles from NVNT, Joico, Biolage, and more

• 50% off backpack sets

• 75% off Home Expressions bath towels

• 73% off select sheet sets

• 70% off Cuisinart knife sets

Tips for Shopping the JCPenney Black Friday in July Sale

Watch for a promo code to get an additional 30% off sale prices online.

Every year for the Black Friday in July sale, JCPenney has a promo code to get an extra 30% off apparel, shoes, accessories, and home. You could also use it to get 10% off furniture, mattresses, electronics, floor care, and more.

Note: Shop in-store or on JCP.com to get Black Friday in July deals. You only need the promo code when you’re shopping online.

Expect JCPenney Rewards members to get a $10 Bonus Reward for every $50 spent.

JCPenney sometimes offers a promotion for JCPenney Rewards members. Offers vary, but we've seen a $10 reward bonus for every $50 spent in the past. (Not signed up? Take care of that before the next Black Friday in July.)

In previous years, rewards members could get this $10 Bonus Reward up to three separate times two days after the sale ended.

Use free store pickup for JCP.com orders unless you’re spending $75 or more.

The free shipping threshold for JCP.com purchases during Black Friday in July is pretty dang high — $75. Save your money and use free store pickup instead.

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