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It’s a Toys R Us birthday event! The beloved toy purveyor is blowing the candles out from Oct. 15-23 for Geoffrey the Giraffe’s birthday, and you can celebrate at Macy’s with amazing deals, giveaways, and events.

Toys R Us closed all of its stores in 2018. However, now there are mini versions in 451 Macy’s locations, just in time for the 2022 holiday shopping season. For the grand openings and Geoffrey’s birthday, Macy’s is hosting nine days of fun events and deals for you and your kids.

From free Barbie and L.O.L. Surprise giveaways to a Pokemon Trade & Play event, your kids have plenty of excitement to look forward to. There’s even a mobile scavenger hunt where you can rack up an entire free bag of toys!

We also found deals on Barbie, LEGO, Play-Doh, Rainbow Loom, and more at up to 60% off. Best of all, you get a Disney Holiday Stitch Plus when you spend $50 on toys at Macy’s.

If you want more on how to save money on toys, download the KCL app for info on all of the best deals.

Now, here’s what’s in store for the 9-day Toys R Us birthday celebration at Macy’s:


1. Saturday, Oct. 15: Barbie Day

A small child taking a bag from a store cashier.

Bring your kids to Macy’s for a free Barbie activity. Then, enter a special giveaway themed with the event to win free prizes.

Here are some of the best Barbie toy deals we found:


2. Sunday, Oct. 16: Fisher-Price Day

Your kids can fine-tune those building skills during Fisher-Price Day at your local Macy’s. They can build and decorate a Little People House, plus get a free Fisher-Price toy to take home!

Here are some of the best Fisher-Price deals we found:


3. Monday, Oct. 17: Geoffrey’s Birthday

A small child sitting on a bench next to Toys R Us Geoffrey the giraffe in a store.

Happy Birthday, Geoffrey! Join Toys R Us at Macy’s to celebrate Geoffrey’s latest rotation around the sun. Kids who attend will get a picture frame and can enter giveaways to win Disney and LEGO toys.

Here are some of the best Disney and LEGO toy deals we found:


4. Tuesday, Oct. 18: National Geographic STEM Day

Bring your little scientists in-store and they’ll get a free mini Fool’s Gold Kit. They can excavate their own gem and bring it home.

Here are some of the best National Geographic toy deals we found:


5. Wednesday, Oct. 19: Rainbow Loom Day

Your kids can get their arts and crafts on with Rainbow Loom Day on Oct. 19. At this in-store event, kids can make free Rainbow Loom bracelets to take home or trade.


6. Thursday, Oct. 20: Play-Doh Day

On Thursday, Oct. 20, Macy’s lets kids come in and play with Play-Doh sets to make some imaginative creations. They will also get entered into giveaways for the chance to win free stuff.

Here are some of the best Play-Doh deals we found:


7. Friday, Oct. 21: Pokemon Day

On Friday, Oct. 21, you gotta catch’em all because it’s Pokemon Day at Toys R Us for Macy’s. Kids will get a free pack of Pokemon cards they can “Trade and Play” at the event.

Here are some of the best Pokemon deals we found:


8. Saturday, Oct. 22: Lego Day

A young girl holding a lego bag while sitting on a bench next to Toy R Us Geoffrey the giraffe.

It’s Lego day at the Toys R Us Birthday par-tay. This means you can bring the little ones to play with, you guessed it, LEGO play sets. They can’t bring the LEGOs home, but they can enter free giveaways to win some throughout the day.

Here are some of the best LEGO deals we found:

Related: Black Friday LEGO Deals



9. Sunday, Oct. 23: LOL Surprise! Day

A child coloring with crayons.

The last day of the celebration is LOL Surprise! Day. Kids can color in activity pages in their local Macy’s store and enter free giveaways the whole day.

Here are some of the best LOL Surprise! deals we found:

Celebrate Toys R Us' Birthday with 9 Days of Deals and Freebies at Macy's