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It’s a Toys R Us birthday event! The beloved toy purveyor is blowing the candles out from Oct. 15-23 for Geoffrey the Giraffe’s birthday, and you can celebrate at Macy’s with amazing deals, giveaways, and events.
Toys R Us closed all of its stores in 2018. However, now there are mini versions in 451 Macy’s locations, just in time for the 2022 holiday shopping season. For the grand openings and Geoffrey’s birthday, Macy’s is hosting nine days of fun events and deals for you and your kids.
From free Barbie and L.O.L. Surprise giveaways to a Pokemon Trade & Play event, your kids have plenty of excitement to look forward to. There’s even a mobile scavenger hunt where you can rack up an entire free bag of toys!
We also found deals on Barbie, LEGO, Play-Doh, Rainbow Loom, and more at up to 60% off. Best of all, you get a Disney Holiday Stitch Plus when you spend $50 on toys at Macy’s.
If you want more on how to save money on toys, download the KCL app for info on all of the best deals.
Now, here’s what’s in store for the 9-day Toys R Us birthday celebration at Macy’s:
1. Saturday, Oct. 15: Barbie Day

Bring your kids to Macy’s for a free Barbie activity. Then, enter a special giveaway themed with the event to win free prizes.
Here are some of the best Barbie toy deals we found:
- Barbie Pediatrician Playset: $12.99 (reg. $19.99)
- Barbie Baby Doctor Doll: $12.99 (reg. $19.99)
- Barbie Cutie Reveal Dolls Puppy: $15.99 (reg. $24.99)
- Barbie Pet Supply Store: $26.99 (reg. $33.99)
- Barbie 2022 Holiday Doll: $35.99 (reg. $45)
2. Sunday, Oct. 16: Fisher-Price Day
Your kids can fine-tune those building skills during Fisher-Price Day at your local Macy’s. They can build and decorate a Little People House, plus get a free Fisher-Price toy to take home!
Here are some of the best Fisher-Price deals we found:
- Fisher-Price Laugh & Learn Lil Gamer: $7.99 (reg. $10.99)
- Fisher-Price Soothe & Glow Seahorse: $11.99 (reg. $14.99)
- Fisher-Price Chatter Telephone: $15.99 (reg. $19.99)
- Fisher-Price Little People Light-Up Learning Camping Set: $25.99 (reg. $32.99)
- Fisher-Price Disney Frozen Elsa Enchanted Lights Palace by Little People: $35.99 (reg. $45.99)
3. Monday, Oct. 17: Geoffrey’s Birthday

Happy Birthday, Geoffrey! Join Toys R Us at Macy’s to celebrate Geoffrey’s latest rotation around the sun. Kids who attend will get a picture frame and can enter giveaways to win Disney and LEGO toys.
Here are some of the best Disney and LEGO toy deals we found:
- Disney Elsa and the Nokk’s Ice Stable Building Kit: $11.99 (reg. $14.99)
- Disney and Pixar’s Lightyear Zyclops Chase: $15.99 (reg. $19.99)
- Jurassic World Dinosaur Nursery: $15.99 (reg. $19.99)
- Minecraft the Guardian Battle Building Kit: $19.99 (reg. $24.99)
4. Tuesday, Oct. 18: National Geographic STEM Day
Bring your little scientists in-store and they’ll get a free mini Fool’s Gold Kit. They can excavate their own gem and bring it home.
Here are some of the best National Geographic toy deals we found:
- National Geographic Volcano Science Kit: $9.99 (reg. $11.99)
- National Geographic Break Your Own Geode: $10.99 (reg. $12.99)
- National Geographic Crystal Garden: $10.99 (reg. $12.99)
- National Geographic Flower Garden Growing Kit: $26.99 (reg. $29.99)
5. Wednesday, Oct. 19: Rainbow Loom Day
Your kids can get their arts and crafts on with Rainbow Loom Day on Oct. 19. At this in-store event, kids can make free Rainbow Loom bracelets to take home or trade.
6. Thursday, Oct. 20: Play-Doh Day
On Thursday, Oct. 20, Macy’s lets kids come in and play with Play-Doh sets to make some imaginative creations. They will also get entered into giveaways for the chance to win free stuff.
Here are some of the best Play-Doh deals we found:
- Play-Doh Super Color Pack of 20 Cans: $11.99 (reg. $16.99)
- Play-Doh Ice Cream Truck Set: $15.99 (reg. $21.99)
- Play-Doh Kitchen Creations Rising Cake Oven: $15.99 (reg. $21.99)
7. Friday, Oct. 21: Pokemon Day
On Friday, Oct. 21, you gotta catch’em all because it’s Pokemon Day at Toys R Us for Macy’s. Kids will get a free pack of Pokemon cards they can “Trade and Play” at the event.
Here are some of the best Pokemon deals we found:
- Mega Construx Pokemon Bulbasur’s Forest Trek Set: $7.99 (reg. $9.99)
- Pokemon Sword and Shield Series 10 Astral Radiance Elite Trainer Box: $35.99 (reg. $44.99)
- Mega Construx 199 Piece Pokemon Build and Show Squirtle Building Set: $15.99 (reg. $19.99)
- Mega Construx Pokemon Pikachu Construction Set: $15.99 (reg. $19.99)
8. Saturday, Oct. 22: Lego Day

It’s Lego day at the Toys R Us Birthday par-tay. This means you can bring the little ones to play with, you guessed it, LEGO play sets. They can’t bring the LEGOs home, but they can enter free giveaways to win some throughout the day.
Here are some of the best LEGO deals we found:
- Technic Monster Jam Megalodon Model Building Kit: $15.99 (reg. $19.99)
- Creator 3 in 1 Fantasy Forest Creatures Building Kit: $11.99 (reg. $14.99)
- Jurassic World Blue and Beta Velociraptor Capture Building Kit: $27.99 (reg. 34.99)
Related: Black Friday LEGO Deals
9. Sunday, Oct. 23: LOL Surprise! Day

The last day of the celebration is LOL Surprise! Day. Kids can color in activity pages in their local Macy’s store and enter free giveaways the whole day.
Here are some of the best LOL Surprise! deals we found:
- LOL Surprise! Hair Hair Hair Dolls Asst: $12.99 (reg. $15.99)
- LOL Surprise! OMG Neonlicious: $12.99 (reg. $15.99)
- LOL Surprise! OMG Travel Doll City Babe: $19.99 (reg. $30.99)
- LOL Surprise! OMG Core Series 6- Sketches: $20.99 (reg. $24.99)
