Toys R Us’ (TRU) birthday at Macy’s is an annual event in October. During this time, the toy purveyor blows out their candles in honor of TRU mascot Geoffrey the Giraffe. They celebrate with free kid-friendly events and toy giveaways on six desginated days during the month. C’mon, who doesn’t love a birthday freebie?
Each event day features a different toy brand. In 2024 these included Pokemon, Rainbow High, Paw Patrol, Mega Blocks, Compound Kings Slime, and Hasbro Games.
Below we're outlining everything you need to know to attend one of these events which, again, are free and don't require any registration.
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The Toys R Us Birthday event at Macy's is a 6-day event with freebies and activities for kids.
Along with free toys, the Toys R Us birthday event includes a variety of fun activities such as face painting, interactive games, and story time sessions. Children can enjoy complimentary birthday hats and balloons, while special discounts are available on popular toys.
KCL predicts the next Toys R Us Birthday events will start on Oct. 9, 2025.
While they haven't confirmed dates for the next Toys R Us Birthday events yet, we expect they will run Oct. 9 - 11, and then Oct. 16 - 18, 2025. These events are free, and you don't need to register in order to attend.
How do we make our prediction?
By looking at the start dates of the TRU Birthday events in previous years. Take a look:
Oct. 10 - 19, 2024
Oct. 13 - 22, 2023
Here's how the Toys R Us Birthday events rolled out in 2024.
Toys R Us and Geoffrey celebrate their birthday every October. In 2024, the in-store events at Macy’s happened Oct. 10 - 12, and then again Oct. 17 - 19. Each day featured a different theme, with activities, giveaways, and surprises to match it.
Thursday, Oct. 10, 4 - 6 p.m.: Compound Kings Slime
If your kid (or you, no judgment) is on the slime bandwagon, this day was made for you. Attendees played with Compound Kings slime while at the event, plus got a mini-slime jar to take home (while supplies lasted). The kick-off event hours were 4 – 6 p.m. in select Macy’s stores with TRU departments.
Friday, Oct. 11, 4 - 6 p.m.: Hasbro Games
To celebrate TRU's birthday, Hasbro Games headed in store so kids could demo some new and old games. The take-home gift was a Monopoly Bid card game, but of course, only while supplies lasted.
Saturday, Oct. 12, noon - 2 p.m.: Rainbow High
Finally — something free to do on a Saturday! From noon - 2 p.m. on Oct. 12, Rainbow High took over the TRU departments of participating Macy's stores. While there, kids decorated and designed their very own Rainbow High Color & Create doll outfit. Again, no purchase was necessary, but it was while supplies lasted.
Thursday, Oct. 17, 4 - 6 p.m.: Pokemon
If you gotta catch ’em all, then you may as well hit up a Pokemon Trade & Play Day, which happened from 4 – 6 p.m. on Oct. 17. There was a Pokemon giveaway during the event (no purchase necessary). But quantities were limited.
Friday, Oct. 18, 4 - 6 p.m.: Paw Patrol
If your Chase was on the case or Rubble was on the double, then you headed to participating Macy's for Paw Patrol themed play activities. There was also Paw Patrol giveaways while supplies lasted — are you tired of us saying that yet?
Saturday, Oct. 19, noon - 2 p.m.: Mega Blocks
Pokemon lovers, there were more Pikachu and friends to be had on Oct. 19, 2024. Attendees received either a Mega Pokemon or Mega Blocks mini set to play with in stores or just to take home while supplies lasted.
Get to your participating Macy’s location early for the freebies.
Macy’s is very transparent that quantities are limited when it comes to the freebies. With that in mind, get to an event your kid is super interested in early to increase your chances of scoring whatever is up for grabs.
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