Walmart consistently offers some of the lowest prices on name-brand makeup. But when you layer in strategic choices — like focusing on multiuse products and catching the latest Rollback deals while they last — Walmart's beauty section becomes a budget-friendly goldmine.
In this post, I've built a 5-piece Maybelline routine that covers all the essentials: Brows, eyes, cheeks, lips, and complexion. Total cost? Just $34.03. Every item earns its spot in this collection.
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1. Maybelline Great Lash Mascara in Blackest Black, $4.97 (On Rollback)
Let's start with the standout deal: Maybelline's iconic pink and green tube of Great Lash Mascara is on Rollback for just $4.97 for a limited time (it's normally $6.12). Those savings might seem modest, but when you're building a complete makeup collection on a budget, every dollar counts.
Great Lash has been in my rotation for years. It provides clump-free volume without that heavy, spidery effect that ruins a natural look.
2. Maybelline Lifter Gloss in Moon, $8.98
What sets the Lifter Gloss line apart is the hyaluronic acid-infused formula that actually hydrates your lips instead of drying them. If you need help picking a color, "Moon" is a pretty versatile shade — a pearly, wearable neutral.
At $8.98, it's an investment I can fully stand behind, considering it feels premium.
3. Maybelline Instant Age Rewind Eraser Concealer, $8.98
You can use this Concealer under your eyes, around your nose, or even as a quick foundation alternative when time is limited. Priced at $8.98, it offers tremendous value, especially considering how efficiently it can be used.
4. Maybelline Fit Me Blush in Rose, $5.98
Maybelline's Fit Me Blush provides a natural flush without ever looking overdone.
At just $5.98, it's an exceptional value. The formula applies smoothly, builds beautifully, and looks far more expensive than its price tag suggests, and the compact size is perfect for travel.
5. Maybelline ExpertWear Brow & Eye Liner in Velvet Black, $5.12
This Walmart-exclusive functions as both a brow pencil and eyeliner, effectively providing two products for just $5.12. The smooth, crayon-like formula lasts all day without smudging.
Final Total: A Full Face of Makeup for $34
Here's the complete breakdown if you add all five of these Maybelline makeup products to your Walmart cart:
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Great Lash Mascara (Rollback): $4.97
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Lifter Gloss: $8.98
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Age Rewind Concealer: $8.98
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Fit Me Blush: $5.98
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ExpertWear Brow/Eyeliner Pencil: $5.12
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Total: $34.03
You don't need to compromise on your makeup routine just because you're budget-conscious. I refuse to accept that limitation, and you shouldn't either. With strategic shopping — catching Rollbacks, selecting multiuse products, and knowing which Walmart deals to shop — you can achieve a complete look without the full-price regret.
Tip: Add one more item to your cart to get free Walmart shipping or pickup ($35 minimum).
At $34.03, this makeup haul falls just short of Walmart's $35 free shipping minimum. But if you add a small item you actually need — like a cheap toothbrush ($1.98), another Great Lash mascara tube ($4.97), or something from our list of current Walmart clearance deals — you'll qualify for free shipping or curbside pickup.
Even better? If you have a Walmart+ subscription, you'll get free shipping with no minimum purchase required, plus same-day delivery on eligible items. That means you can grab that mascara Rollback deal immediately without worrying about hitting a threshold. For frequent Walmart shoppers, a Walmart+ membership can be worth it just for the free shipping alone.
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