Alana Vandagriff | 

Valentine's Day Squishmallows Have Arrived — Here's Where to Hunt for 'Em

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Nothing says “I love you” like Valentine’s Day Squishmallows. If you’re looking to give your loved one something more than just chocolate, a Squishmallow just in time for Valentine’s Day would be my vote — and in 2023, we saw prices start at $9.99.

Rare Squishmallows come out for all the holidays — like Halloween Squishmallows and Christmas Squishmallows — so it only makes sense that V-day Squishmallows hit the shelves come January and February. When looking for Squishmallows around major holidays, you’ll start seeing them a month (or sometimes even two months) in advance. The Valentine Squad could be found at many retailers. If you’re wanting to prepare your hunt for the cuddliest Valentine’s Day gift out there, check out all these tips and tricks to find Valentine’s Day Squishmallows. And these pointers will help you find Squishmallows any time of the year!

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More than a dozen stores carry Valentine’s Day Squishmallows.

Valentine's Day Mickey and Minnie Mouse squishmallows in front of a Target basket

Your best bet at finding Valentine’s Day Squishmallows in stock is at Walgreens, Walmart, and Target. Check online first and select store pickup, if inventory allows. If you’re browsing in store, look in both the Valentine’s Day and toy sections; we’ve seen seasonal Squishmallows in both places.

Five Below released 12 4.5-inch Valentine’s Day edition Squishmallows with their Jan. 29, 2023 drop.

If you’re shopping online, there are a bunch of Valentine’s Day Squishmallows on Amazon and Walmart. But be careful about purchasing from third-party sellers who usually try to jack up the prices on these limited-time releases (since they’re hard to get your hands on). I recommend avoiding third-party sellers and making sure the Squishmallows product listing says, “Sold and shipped by Amazon/Walmart.”

Target also has third-party sellers you may want to avoid, too, as the prices may be high. You’ll see them listed as “Sold and shipped by a Target Plus partner.”


Who sells Valentine’s Day Squishmallows?

Here’s the full list of Squishmallows retailers.

If you’re really in desperate need of certain holiday Squishmallows, you can try eBay or Mercari. But be prepared to pay well over retail prices.

Related: Don’t forget to grab your Starbucks Valentine’s Day drink while you’re shopping at Target.



Valentine’s Day Squishmallows started hitting the shelves in early January.

A Valentine's Day Pam Pug Squishmallow in a Target Cart

In early January we saw the 2023 Valentine’s Day Squishmallows pop up in stores like Target and Albertsons and online at retailers like Claire’s and Walgreens.

Through Feb. 14, you could save up to 50% on select Squishmallows at Kroger — including Valentine’s Day Squishmallows. Shoppers could use the Shopper’s card to not only pay the lowest advertised sale prices but to also receive any advertised instant savings promotions and earn fuel points on all purchases. No coupons needed.

The Jan. 29, 2023 Five Below Squishmallow release dropped 12 new 4.5-inch Valentine’s Day Squishmallows. Those Squishmallows were available online, and shoppers could get lucky finding them in store.

TIP: As your Squishmallow collection grows, you’re going to want to learn how to wash Squishmallows the right way.


We found all sorts of Valentine’s Day Squishmallow characters in 2023.

Someone holding up a Valentine's Day set of Squishmallows in Walgreens

Certain Valentine’s Day Squishmallows come back year after year, like the Valentine-themed Axolotl Archie, the mushroom Malcolm, and the cow Caedyn. We even spotted Disney Squishmallows themed for Valentine’s Day at Target.

All Valentine Squad Squishmallows feature a special bio tag that you won’t find on regular Squishmallows.

TIP: What’s a bio tag? It has the Squishmallow’s name, “Squishdate,” their story, personality, what they like to do for fun, and more. The Valentine’s Day-themed bio tag features a red tag with hearts.

Valentine’s Day Squishmallows come in 3.5-inch clips, plushes from five inches all the way up to 24 inches, and 14-inch Hug Mees. (Hug Mees are Squishmallows that stand upright.) In addition, there were new 5-inch Valentine pairs for $10.99 — making each Squishmallow in the pair just $5.50.

There were also candy-themed Squishmallows and Disney-collab Squishmallows in various sizes.

Related: If you love Squishmallows, you have to know where to buy rare Squishmallows.


Top 25 Valentine’s Day Squishmallows for 2023:

1. Caparinne the Bigfoot

A Caparinne Bigfoot Valentine's Day Squishmallow on a shelf at Target

Caparinne is no stranger to the Squishmallow world. She is one of the many Bigfoots out there, but for Valentine’s Day, she was available in a few varieties. You could find the light pink and orange one with a heart headband as a 16-inch at Target for $24.99. In addition, there was a deeper pink Caparinne as an 11-inch and 24-inch plush.

If you’re lucky, you might have spotted Caparinne in stock on for in-store pickup or shipping!


2. Brina the Bigfoot

Large Valentine's Day Squishmallows on a shelf at Walmart

Brina is another Bigfoot you may spot in the wild … aka in store at Walmart. She’s light pink and for Valentine’s Day had ” Wild 4U” written on her belly. She was also available at Target in store and online for $24.99 but without the saying on her belly.


3. Monica the Axolotl

A Valentine's Day Monica Axolotl Squishmallow that says "I love you a lotl" on the tummy

Monica is an axolotl you’ll find throughout the year. Certain varieties of Monica are exclusive to Target and Walmart, and additional varieties can only be found in Canada and Australia.

For the 2023 Valentine Squad, you could find Monica in purple with “I ♥ YOU A LOTL” on her belly. She came in 11-inch and 16-inch sizes. We found a 16-inch Monica in store at Walmart for $25.


4. Parson the Giraffe

A Parson the Giraffe Valentine's Day Squishmallow

Parson is a blue and orange spotted giraffe with teal, heart-shaped nostrils. The inside of his ears, his muzzle, and his belly are all white. The 13-inch Parson was available from Safeway.

If a pink giraffe is more your style, Walgreens had a 16-inch pink Valentine’s Day giraffe available online for $24.99.


5. Babs the Blue Jay

Someone holding up a Babs Valentine's Day Squishmallow in Walgreens

Babs the Blue Jay has been a part of the Squishmallows world since 2020. She was originally released with the Wildlife Squad. For the 2023 Valentine Squad, you could spot her with fluffy blue wings and a silver shiny heart on her belly. We found her as an 8-inch toy at Walmart. She was also available online at Walgreens for $9.99


6. Evangelica the Cow

An Evangelica the Cow Valentine's Day Squishmallow

There are a few versions of our beloved pink cow Evangelica. She is mostly white with pink splotches, and a few even have a furry pink belly. In 2023, you could find Evangelica at Walgreens and Safeway in a clip size, 11-inch, and 16-inch plush.


7. Maria the Cheetah

Someone holding up a Maria Valentine's Day Squishmallow in Walgreens

Maria the Cheetah is a newer member of the Squishmallows crew. She was new to the Valentine Squad for 2023. She’s a classic cheetah with two hearts on her belly. She came as an 8-inch plush, and we found her at Walgreens in store and online for $9.99.


8. Magnis the Australian Shepherd

A Magnis the Australian Shepherd Valentine's Day Squishmallow

Ever wanted a pink puppy? Well, now you can own one with the Magnis Australian Shepherd. She’s hot pink, light pink, and white with hearts on her belly. The 13-inch Magnis was available at Safeway.


9. Stevon the Dog

Someone holding up a Stevon Valentine's Day Squishmallow in Walgreens

Stevon the Dog comes in a few varieties; one of them is part of the Valentine Squad. He’s a golden dog with floppy ears. The 2023 Valentine’s Day version says “Hugs & Squishes” on his belly. He came as an 8-inch plush, and we found him at Walgreens.

Outside of the Valentine Squad, you can find him as a 12-inch, too.


10. Scarlett the Strawberry

A Scarlett the Strawberry Valentine's Day Squishmallow

You can’t have Valentine’s Day without strawberries. There are tons of varieties of Scarlett. The 2023 Valentine Squad Scarlett looks like she is dipped in white chocolate with a drizzle of milk chocolate. The 5-inch was available at Safeway.


11. Corinna the Cat

A Valentine's Day Corinna Cat Squishmallow in a Walgreens cart

Corinna the Cat is a Squishmallow with many varieties. She’s been spotted in multiple Valentine Squads as well as the Fruit Costume Squad. For 2023, she’s a lighter teal color with different colored stripes than you’d typically find her. She has a heart on her nose, is winking, and has a fuzzy rainbow-colored belly and ears, with a glittery heart on her side. We found her as 12-inch plush at Walgreens for $14.99.


12. Shadi the Cactus

A Shadi the Cactus Valentine's Day Squishmallow

Shadi the Cactus is new to the Squishmallow world and was introduced within the Valentine Squad. She was available as 8-inch and 16-inch plush sizes. She’s green with a pink flower on the side of her head and XOXO in a heart on her “pot.” We spotted her online at Walgreens for $19.99.


13. Elpha the Cupcake

Someone holding up an Elpha Valentine's Day Squishmallow in Walgreens

We spotted Elpha the Cupcake at Walgreens with a “First to Market” indicator on the tag. (If you see “First to Market” on a Squishmallow tag, it indicates that it’s one of the first 5,000 of that Squishmallow variety to hit the shelves.) Elpha is new to the Valentine Squad for 2023. She has a pink and red stripe cupcake liner with dark pink icing and hearts with sprinkles on top. She comes as an 8-inch plush, and we found her at Walgreens in store and online for $9.99.


14. Chanel the Cinnamon Roll

Someone holding up a Cinnamon Roll Squishmallow that says "Sweet" on the tummy.

If chocolate isn’t your thing but you love a good cinnamon roll, we found the Squishmallow for you. Chanel the Cinnamon Roll is a Squishmallow you can find throughout the year in many varieties. She isn’t new to the Valentine Squad, either. For 2023, you could find Chanel as an 8-inch plush at Walmart with “♥ SWEET ♥” across her belly and red hearts throughout the icing on her head.


15. Hadeon the Grasshopper

Someone holding up a Hadeon Valentine's Day Squishmallow in Walgreens

Hadeon was new to the Valentine Squad for 2023. He’s a light green and pink grasshopper that comes in an 8-inch size. He has a pink belly with red stripes, pink cheeks, and two antennae with shiny pink hearts on the tips. We found him at Walgreens for $9.99.

Hadeon was also available from a third-party retailer on But keep in mind that these prices are higher than retail.


16. Aneta the Red Lobster

An Aneta the Red Lobster Valentine's Day Squishmallow with "Clawsome" on the tummy

Will you be my lobster? Aneta is a red lobster and brand-new to the Squishmallow world for the Valentine’s Day launch. The belly says “Clawsome!” with a red heart and was available as an 8-inch plush.


17. Anneli the Ferret

Someone holding up an Anneli Valentine's Day Squishmallow in Walgreens

Anneli is a teal, blue, red, and white ferret. She’s wearing a red headband with hearts on top and a fluffy face. She comes in 8-inch and 14-inch sizes. We found her at Walgreens in her 8-inch size for $9.99. Her 14-inch version was available online for $19.99.


18. Aron the Gorilla

Someone holding up an Aron Valentine's Day Squishmallow in Walgreens

Aron is a gorilla that isn’t exclusive just to the Valentine Squad. Typically you can spot him in all black and grey color as a 3.5-inch, 5-inch, 7.5-inch, 12-inch, or 16-inch plush throughout the year. But for Valentine’s Day, you could find an 8-inch Aron at Walgreens with a big red heart that says “hug me” on his belly.


19. Maruta the Gorilla

A Valentine's Day Maruta Squishmallow with a heart that says "Hug Me

Maruta was new to the Valentine Squad for 2023. She’s a red and pink gorilla that comes in an 8-inch size. Like her counterpart, Aron, she has a big red heart that says “hug me” on her belly, and you could find her in store at Walgreens.


20. Pam the Pug

Some Pam the Pug Valentine's Squishmallows in Target

Pam isn’t a stranger to the Valentine Squad. In fact, she’s been a repeat Valentine’s-themed Squishmallow since 2019 as a 5-inch, 8-inch, 12-inch, and 16-inch plush. For the 2023 Squad, you could find her as a big 16-inch plush for $24.99 at Target. She’s wearing a red headband with hearts on top.

21. Xander the Grey T-Rex Dinosaur

Xander comes in a few different forms. Some Xanders have arms, some have hearts on their belly, but all have a sharp toothed grin and scales going down its back. For Valentine’s Day, Target had a 16-inch plush for $24.99 that had a foil heart on its belly.


22. Disney Valentine’s Day Squishmallows

Someone holding up Mickey and Minnie Mouse Valentine's Day Squishmallows in Walgreens

Disney Squishmallows isn’t a new collab, but as part of the Valentine Squad it was! We spotted Mickey, Minnie, and Stitch as 8-inch plushes with a Valentine’s Day theme at both Target and Walgreens. Rumor has it that Stitch is a Target exclusive.


23. Hug Mee Valentine Squishmallows

Valentine's Day Hugmallow Squishmallows on a shelf at Target

Target had four different options for 18-inch Hug Mees for Valentine’s Day 2023. You could get Duster the Red Dino, Duffy the Dog, Desmund the Green Dinosaur, or Esmeralda the Unicorn, all four with red and pink hearts on their belly. They were $24.99 in store.


24. Squishmallows Valentine Pairs

A Valentine's Day set of Sunny and Walsh Squishmallows in a Walgreens cart

Retailers like Walgreens, Safeway, and Target sold 5-inch Squishmallows in pairs for $10.99 — how fitting for Valentine’s Day, right? At Safeway, we spotted Arona the Butterfly and Sunny the Bee together and Mully and Molly the mushrooms together. Target had Haedon the Grasshopper and Fluxie the Caterpillar linked. We also found Saxa the Stingray and Eiko the Octopus as a pair at Walgreens, in addition to Sunny the Bee and Walsh the Rose as a pair.


25. Candy-Themed Valentine Squishmallows

Valentine's Day Jeanne and Karina Squishmallows with Reeses and Twizzlers outfits on

Every Valentine’s Day, Squishmallows come out with plushes wearing candy-themed outfits and they smell like candy too. In 2022 we found 5-inch Squishmallows with candy themes at Five Below. In 2023, we found Jeanne the Octopus with a Reese’s outfit and Karina the Cat with Twizzlers in 12-inch sizes at Walmart. Additionally, there was Sofia the Unicorn with Hershey’s and Regina the Corgi with Kisses.

You could get Regina the Corgi in Hershey’s, Tovinda the Unicorn in Reeses, Angelie the Koala in Bubble Yum, Prim the Unicorn in Twizzlers, and Olga the Octopus in Jolly Ranchers on Keep in mind, all four of these Squishmallows are sold by third-party resellers, so prices are inflated.

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