Amazon grocery shopping has been around for years, but Amazon couponing is next level. This makes grocery shopping on Amazon a more affordable option for frugal shoppers like us.

While you can definitely apply coupons and save big on your purchases, I’ll help you understand all of Amazon’s core shopping features, so you can walk away with the best deal. To shop Amazon like a digital couponing ninja, you can choose between three Amazon services:

  1. Amazon Prime

  2. Amazon Pantry

  3. Amazon Subscribe & Save


What is Amazon Prime?

What is Amazon Prime?

Amazon Prime is a subscription service that offers its members exclusive Prime benefits, like free same- and two-day delivery, Prime video unlimited streaming, shopping perks at Whole Foods, and much more. Membership costs $12.99 a month, or $119 annually if you pay up front.


Where can I find Prime coupons?

Prime offers exclusive savings opportunities to its members with Prime Member Coupons, which you can find by clicking “Coupons” in the main menu.

There are two types of Prime coupons to be aware of:

  1. Percent off coupons (like “save 20% on Twizzlers”)
  2. Dollar off coupons (like “save $3 on LED string lights”)


How can I use Prime coupons?

If you’re on the Amazon Coupon page, you’ll see all current percent and dollar off coupons. You can clip the coupon or just click the offer and it will automatically apply the coupon. When you check out, you’ll see the discount applied to your total.

You won’t be able to combine these coupons, as you can only use one coupon per item. But, you can clip as many coupons as you’d like!


RELATED: Insane Benefits to Becoming an Amazon Prime Member


What is Amazon Pantry?

Amazon Pantry is a member-exclusive section of Amazon focused on affordable pantry staples with price points that rival Walmart. For example, in August 2020 I found a 12-pack of canned Pepsi on Amazon Pantry for $3.48, and found the exact same item and price on


Is Amazon Pantry delivery free like Prime?

Nope. Amazon Pantry orders must reach $35 before shipping is free. Orders under $35 have a $5.99 delivery fee, and free standard ground shipping is one to four business days.

If you have non-Amazon Pantry items in your cart when you check out, those items will ship separately at the regular Prime two-day shipping speed. Amazon Pantry is only available in the contiguous U.S. (not Alaska or Hawaii).


Do you need an Amazon Pantry membership?

Amazon Pantry doesn’t offer a membership, but it used to. If you have a previous Pantry membership, you can still use it for $4.99/month and get free delivery on orders of $10 or more. You can also cancel it by going into Your Account, selecting “Prime,” then “Manage Pantry add on” and clicking “End Pantry add-on.”

Now, on to the real question.


RELATED: Your Ultimate Guide to Amazon Pantry


How does couponing with Amazon Pantry work?

Amazon Pantry coupons

Amazon Pantry coupons can save you a few dollars on each item you buy. Or, they can save you a percent off of each item. For example, you’ll see items listed in Pantry with either a “Save 10%” or “Save $1” label.

To apply coupons, just add the item to your cart. If coupons are available for any item, they will clip automatically, so you don’t have to do any work.

But, you can only apply one coupon per item. So for example, if you bought two Pepperidge Farm Goldfish Cheddar Crackers Multi-pack Boxes for $8.99 each with a 10% off coupon label on it, the coupon would only apply to one of the boxes, not both.

I bought the following items and each had a percentage-off coupon:

  • Buy 1 Lay’s Classic Potato Chips, 13 ounce (reg. $3.83), 10% off coupon
  • Buy 2 Pepperidge Farm Goldfish Cheddar Crackers, 45-ounce Multi-Pack Box (reg. $16.94), 10% off coupon
  • Buy 1 Carnation Breakfast Essentials Ready-to-Drink, 8-ounce Pack of Six (reg. $6.88), 15% off coupon
  • Buy 1 Hershey’s Chocolate Syrup, Special Dark, 22 ounce (reg. $2.51) 10% off coupon

The total was $33.78 — that’s $2.58 in total savings with the coupons. Each coupon was only applied once to each item, even though I bought two boxes of Goldfish.



What is Amazon Subscribe & Save?

What is Subscribe & Save?

Subscribe & Save is a free program for Prime and non-Prime Amazon members that offers a savings incentive worth 5-20% off for shoppers willing to automatically reorder the product in one- to six-month intervals.


How do you sign up for Subscribe & Save?

To get started with S&S, head to Amazon’s homepage, hover over “Account & Lists,” and click “Your Subscribe & Save Items” (even if you don’t have any yet). Once on the Subscribe and Save landing page, click “Shop Subscriptions” on the right-hand side.

Click any item and you’ll see “Subscribe Now.” Click it and you’ll see “Confirm subscription” and that’s it.

Super straightforward, right? But you’ll only get 5% off your total if you’re subscribed to four or less items. Just so you’re aware, you’ll also see which discount you’re eligible for with the 5% and 15% label next to the price, like this:

How much does S&S save?

Subscribe to one item, and you’ll usually save 5%. Once you subscribe to five or more items in one month, the savings on ALL items in your S&S cart jumps to usually 15% (20% on baby items for members of Amazon Family).

For example, I subscribed to a monthly delivery of bubly 18 packs, which usually cost $10.99. After subscribing (note I only subscribed to one item), the 5% discount shaved off $0.55:

Buy 1 bubly Sparkling Water, Tropical Thrill Variety Pack, 12-ounce can 18-pack (reg. $10.99)
Use S&S Discount for one-item subscription: 5%
Final Price: $10.44


What’s shipping like with Amazon Subscribe & Save?

Subscribe & Save deliveries have the slowest shipping of any Amazon program. On your first delivery, you’ll select a shipping day which must be at least ten days out. Once you select, let’s say it’s the seventh day of each month, you’re locked into that delivery day every month unless you change it.


RELATED: Tips for Getting the Most Out of Amazon’s Subscribe & Save


Subscribe to five or more items to unlock the 15% discount on subscriptions.

Once you’re subscribed to five or more items, you’ll notice the 15% off label is highlighted — that’s how you know you’re getting your five item discount.


Where do you find S&S coupons?

Many Subscribe & Save eligible items are linked to digital Amazon coupons, which can save you up to 45% on one item on your first purchase. Those coupons appear on the product details page and require only that you select them before subscribing in order to automatically receive the discount. Like Amazon Pantry coupons, Subscribe & Save coupons may feature dollar-off savings or percent-off.



Percent-off coupons are calculated before Subscribe & Save discounts, which means you save more!

At checkout, you’ll see your 5% subscribe & save savings and your coupon savings as two distinct line-item discounts.

For example, I subscribed to a Gatorade Super Shake 12 pack (reg. $19.99) and got the initial 40% discount plus a 5% S&S discount for subscribing to four or less items.


How do you apply Subscribe & Save coupons?

It’s the same as Prime coupons: You can either click “Clip Coupon” or click the offer and it will automatically apply itself. You’ll see the discount on your Order Summary at checkout.


Subscribe & Save coupons apply only to your first delivery.

Subsequent subscription deliveries will charge you the current selling price, which could be above or below your original subscription price, and will not apply any coupon savings. Watch for an email three days before each subscription and examine prices, or you could end up overpaying.

In order to get the best deal, cancel items you don’t want to overpay for after you receive a confirmation email that your order has shipped. Then, resubscribe.


RELATED: Hidden Amazon Deals and Features You Gotta Know


What are Amazon store brands?

Amazon is rapidly growing its store brand offerings and undercutting national brands, which should surprise no one. After all, Amazon is taking over the world.

If we ignore their eventual world domination for a moment, we can benefit from the price competition these new brands are introducing into the online grocery marketplace.

So that you’re getting the best deals, compare reviews and unit cost on the following Amazon brands across grocery and household categories:

  • Solimo: Coffee, pantry and household item categories include beauty products, food, household supplies, and even vitamins and supplements.
  • 365: Grocery items and household essentials
  • Wickedly Prime: Snack food bars, chips, nuts, soup, tea, trail mix, and more
  • Happy Belly: More snack foods
  • Presto!: Bath tissue everyday essentials aisle. You’ll find paper towels, toilet paper, and household cleaners at prices that rival the big box stores. Just be prepared to buy a lot at once. We’re talking 12 or 24 rolls of paper towels minimum or 48 rolls of toilet paper. Since these are the types of products people tend to stick to the same brand of, Amazon offers a Presto! Promise that if you don’t like them, they will refund your money.
  • Wag: Pet food, pet supplements, pet toys — just all things pets
  • Amazon Basics: Batteries and lots of non-grocery home goods like furniture


How to save on Amazon


Sign up for an Amazon cash back credit card and save 5% on purchases.

One surefire way to get money back on your Amazon purchases is to use your Prime Store Card. You’ll get:

  • 5% back at, Amazon Fresh, Audible, and more
  • An extra 5 – 15% back on select items throughout the year
  • Financing options
  • No annual fee



Use an Amazon price tracker to see the best times to buy.

Sometimes a great deal occurs when Amazon drops the price on an item. KCL uses to track price drops. The website allows you to enter any Amazon URL into the search bar to see the item’s price history over time.


Use an Amazon Prime coupon, Fresh coupon, or a Pantry coupon if available.

There are tons of coupons available every day on Prime, Pantry, and Fresh; you just gotta look out for them. If you’re looking to buy a specific product and don’t see a coupon, then you’ll have to settle for that price. Otherwise, go for the option with the best deal and save!


Sign up for a specific item on Subscribe & Save if it’s eligible.

Subscribe & Save coupons range anywhere from 10 – 40% off your first delivery, so you can save a lot if you just subscribe and then cancel after your order ships!

Don’t scroll up — here are the links you wanna see:

Insane Benefits to Becoming an Amazon Prime Member
Tips for Getting the Most Out of Amazon’s Subscribe & Save
Your Ultimate Guide to Amazon Pantry
Hidden Amazon Features and Deals You Gotta Know


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