Marcus Lawrence | 

Build-A-Bear Replaces Pay Your Age Day 2020 with Online Sale

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One of Build-A-Bear Workshop‘s most popular events of the year has been Pay Your Age Day, when kids could get a new furry friend for as many dollars as their age.

Once upon a time, we brought busloads of refugee kids to get deeply discounted stuffed animals.

Crowds like that just aren’t feasible in an age of COVID-19, so Build-A-Bear has cancelled the event in 2020. But like 7-Eleven pivoting when they cancelled Free Slurpee Day, Build-A-Bear has a nice consolation prize.

Here’s what you need to know:


Build-A-Bear is replacing Pay Your Age Day with a one-day online sale.

This year, Build-A-Bear is inviting customers to participate in a new sale that will take place on August 12 only.

During the No Line On-Line Bear Building Sale, customers will be able to buy stuffed animals for as low as $4.


You have to be a member of the free Build-A-Bear Bonus Club to participate.

The new sale is an exclusive for Bonus Club members, so if you’re not already a member, sign up for the free loyalty program on Build-A-Bear’s website.

There are plenty of other Bonus Club perks, including a Pay Your Age option (called “Count Your Candles”) during a member’s birthday month.


On August 12, the virtual waiting room opens at 9:30 AM Central.

You’ll want to set your alarms, your Alexas, and whatever else you can to make sure that you’re on the Build-A-Bear website right at 9:30 AM Central time to secure your spot in line.

(It’s called the “No Line On-Line” sale, but there IS a virtual line you wait in to get access to the sale.)

Once the sale starts at 10 AM, you’ll be assigned a random spot in line. If you join after 10 AM, your place in line will be in the order you joined. Your best shot at a good spot is getting to the sale early.



When it’s your turn to shop, you’ll have a limited amount of time to enter the sale.

Turn on email notifications in your Bonus Club membership settings, and turn up the sound on your device to make sure you’re notified when it’s your turn. After an unspecified amount of time, if you don’t start shopping the sale, you’ll lose your spot in line.

If you totally miss out, though, you could always wait for Black Friday at Build-A-Bear.


Once in the sale, you can get two sale-priced items per transaction.

Beyond that, shoppers can add additional items that aren’t sale priced. If you want more sale-priced items, you’ll have to complete your transaction and then re-enter the waiting room. Orders of $35 or more will come with free shipping.

You can choose to buy the Build-A-Bear friends stuffed or unstuffed (so you can take the new addition to your local Workshop to enjoy the stuffing process in person).

No word if Baby Yoda is part of this sale, but here’s hoping.



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