Guys, we told you over and over that there’s really no good reason to go in stores during Black Friday weekend.
And from the looks of the sales reports coming out, a growing number of shoppers agree.
This year’s Cyber Monday (and Black Friday Five) was the biggest ever. Here are the deets:
Shoppers spent $7.9 billion on Cyber Monday.
That was the most ever spent that day, according to Adobe Analytics, which is a whopping 19.3% increase over 2017.
It was also the grand finale to a weekend that saw shoppers spend $3.7 billion on Thanksgiving and a record $6.22 billion on Black Friday.
Tip: With a number of insane deals such as $4.52 pairs of Cat & Jack jeans, Target was the most popular Cyber Monday store for the KCL audience. Keep up on all the hot Target deals here.
Mobile shoppers increased by 55% this Cyber Monday.
Retailers saw more than half of its visitors using mobile devices, spending $2.2 billion this year with their thumbs — another record.
Thanksgiving was the first day internet retailers saw $1 billion in sales from smartphones.
Tip: We know all about shopping on the go — that’s why we developed deal alerts in our free app. Keep up on the deals for your favorite products and brands in realtime.
Amazon broke its one-day sales record — and sold more than 180 million products during the Turkey 5.
Amazon said Cyber Monday was its biggest day ever but didn’t say exactly how big. Its previous high was in July on Prime Day, when they sold 100 million products.
During the entire five-day period between Thanksgiving and Cyber Monday, Amazon reported more than 180 million products sold.
Meanwhile, Kohl’s had a happy Thanksgiving, selling 6 Instant Pots per minute online.
They also sold 40 Fitbits per minute. And 80 percent of the people buying them were using smartphones.
Meanwhile, stores saw a 1% drop in foot traffic on Thanksgiving/Black Friday.
Overall, experts predict a strong holiday retail season, but brick and mortar stores saw smaller crowds — as shoppers continued to just stay home and take advantage of online deals.
The deals will only continue throughout the holiday season, so keep up with them by bookmarking our KCL holiday deals page!
Black Friday and Cyber Monday may be over, but the holiday shopping season is just beginning. We’re monitoring all the deals on all the things. Don’t miss out on our holiday deals page.