While Amazon, Walmart, Target and grocery stores are seeing Black Friday levels of shopping traffic, Black Friday-type sales are becoming more and more common with a number of national retailers.
As social distancing has eliminated foot traffic (and bottom lines) in a big way, these stores — like Nordstrom, Saks Fifth Avenue, Best Buy and Lululemon — are cutting prices on their products at record levels.
If you normally avoid these online stores, now might be a good time to check them out.
Number of discounted products: 36,000+ between Nordstrom and Nordstrom Rack
Nordstrom likely bought a bunch of products to sell this spring and summer — before coronavirus — and is now making uncharacteristically deep discounts to make up for it, according to Money.
The result has been a bunch of sales, including 25% off sitewide, and sales of 60 – 70% off certain brands and product types. The “Better Together Sale” has offered a new discounted item every day at noon ET. They kicked it off Monday, Apr. 20, with 60% off “shoes for everyone.” And we’re not even talking about Nordstrom Rack!
Number of discounted products: 1,100+
Lululemon has been one of the more popular brands during quarantine, with its comfy threads in demand during stay-at-home days. From January to the end of March, Lululemon saw the number of discounted items drop 34%, according to Thinknum.
Over the last several weeks, that number is close to the nearly 1,100 items it had on sale at the beginning of the year.
Number of discounted products: 1,200+
Another retailer who probably had banked on a big-selling spring/summer, Anthropologie has made uncommon price cuts of their own, with more than 800 items listed in their 25% off sale section. They had a 50% off weekend sale recently, as well as 25% off sitewide. It’s not just clothes, either — they’ve cut the price of plates, bowls, tea sets, candles, and more household products by 25%.
Number of discounted products: 3,500+
Another one on our watch list for bankruptcy, J.Crew is digging deep to get people to buy online.
They’ve taken $20 off any purchase of $20 or more (what!?), 60% off spring styles, an extra 50% off sale items, 50 – 60% off swimwear, and 30% sitewide in the past couple of weeks.
5. Best Buy
Number of discounted products: 80,000+
Best Buy has more products discounted now than ever before, according to retail data firm Thinknum. The more than 80,000 discounted items carry an average discount of about 12% — although there are more discounted items now than earlier in the month, when the average discount was 21%.
6. Dick’s Sporting Goods
Number of discounted products: 6,000+ just in apparel
While athletic wear has been in demand during quarantine, athletic gear, on the other hand, has seen one of the biggest decreases in spending year over year of any product segment. Dick’s Sporting Goods has rolled out the online red carpet, with clearance sales of up to 75% off, B3G1 deals on golf equipment, weekly 50% off deals, and $20 off $100 purchases — and that’s just in the last two weeks.
7. Neiman Marcus
Number of discounted products: 15,000+
Cash flow is a problem for Neiman Marcus right now as debt is mounting, and they’re expected to file for bankruptcy. So that means the luxury retailer is slashing prices, but in its high-priced sort of way. They’ve offered $650 off a $2,000 purchase (32.5% off), sale items up to 75% off, $50 off $200 purchases, and 25% off beauty products.
8. Saks Fifth Avenue
Number of discounted products: 14,000+
Like Nordstrom and Neiman Marcus, Saks is another high-end retailer that has found itself in the unfamiliar territory of marking down its merchandise. They’ve recently marked all spring dresses off by 70%, $50 off every $250 spent, a 75% off select styles sale, and a sitewide 25% off for “friends and family.”
9. Ann Taylor / LOFT
Number of discounted products: 1,000+ between Ann Taylor & Loft
At AnnTaylor.com, the first thing you see is the phrase “for the first time ever,” which reflects the unprecedented nature of their sales. The specialty clothing shop has been piling on the sales, including $60 off a $100 purchase, super-discounted tops and dresses for less than $20, and most recently, 50% off any dress, or 65% off two or more dresses.
There are hundreds of sale items, and that doesn’t even include the discounts on full-priced dresses. And then they try to catch you before you leave, offering 30% off. Ann Taylor just doesn’t act this way normally.
Sister retailer LOFT has made similar cuts, with 50% off an already-on-sale item or 60% off four or more sale items, 50 – 60% off sitewide, and 70% off any item.