The 2024 Amazon Toy Catalog is no longer available, but you should be able to order next year's catalog around October 2025. Here's everything you need to know before you grab it.
Amazon mails out the Amazon Toy Catalog (officially called the Amazon Kids Gift Book) every year in October, just in time for your kid to circle all the stocking stuffers and holiday toys they want. One of our KCL staff members got the 2024 one on Sept. 30, which was two days earlier than the previous year.
The 2024 book's title was "Share the Joy." As usual, the book had free games, a Roblox freebie, and 700 toys for your kids to circle and request from you and Santa.
For even more savings, you can jump to the best Amazon deals available now. And be sure to download The Krazy Coupon Lady app to stay on top of all the best deals.
If you don't get the Amazon toy catalog automatically, you can usually order a free copy online or get one at an Amazon Fresh store.
Many Prime members get the book automatically. If you miss out, here are your options (based on how Amazon has offered the catalog over the past few years).
Those who aren't among the lucky snail mail recipients can usually order it for free online in English or in Spanish. A few weeks after the catalog initially goes out in the mail, a link becomes available on Amazon for everyone else to order it. If you're a Prime member, it ships for free. If you're not a Prime member, you'll need to pay for shipping (in 2024, that was $6.99).
In 2024, you were able to pick up a catalog (while supplies last) for free at an Amazon Fresh store. Non-Prime members can shop at Amazon Fresh stores too, so if you're not a Prime member and live near an Amazon Fresh location, this could be a good way to get the toy book without paying for shipping on the book.
You can view and print a digital copy online in English and in Spanish.
The Amazon Kids Gift Book offers freebies like a Roblox Squishmallows character, games, and activities.
As revealed in the 2024 Amazon kids gift book, code YEAROFTHESQUAD got you a free character (Suri the Pink Cow, to be exact) in Squishmallows on Roblox (a game where kids collect digital Squishmallows and build homes for them). The value of this freebie came more in the exclusivity of having a limited-time in-game Squishmallow that could be redeemed only until Dec. 31. The code itself had no cash value.
The 2024 Amazon toy catalog also had the following:
Gifts organized by price point, including options starting at under $10
Free stickers
Free games
A free coloring page
A page for your kids to write their wish list
The book tends to have a special credit card offer.
On several pages of the 2024 book, there was an offer for $150 in Amazon credit if you were approved for the Amazon Prime Visa credit card. This offer went live Oct. 2 (ending Dec. 31). The $150 bonus was $50 higher than the usual $100 bonus Amazon typically has on this card. The offer was subject to credit approval.
What is the Amazon Toy Catalog?
The Amazon toy catalog is a physical book that includes hundreds of toys and gifts for kids. Every year (usually in October), it's mailed automatically to some Prime members, and you can usually also order it (for free) online if you don't get one (we're awaiting more information from Amazon).
The pages of the 2024 book were packed with bestselling toys for kids — from Lego collections to Amazon-exclusive toys (including the exclusive Suri Squishmallow), to KidKraft playsets to Barbie kits, to Bluey sets, to baby games.
Yes, it's a marketing tactic for Amazon, as the book usually has some kind of wish list that encourages kids to tell their parents and Santa what they want.
In past years, we've also spotted deals, promo codes, and freebies called out within the book. In 2024, the book had a code to unlock a free Squishmallows character on Roblox. In 2022, you could scan a QR code for access to a game that earned you free items in Roblox. In 2023, the book came with free stickers. And the books are usually packed with free entertainment for kids: crafts, cut-out masks, and mini-activities.
You’ll find QR codes sprinkled across every page so you can easily view the toys online and add items to your cart with a simple click.
When does the Amazon Toy Catalog drop?
Over the past few years, the Amazon Kids Gift Book has dropped on various dates in October.
2024: Sept. 30 (in the mail), Oct. 21 (online order).
2023: Oct. 2
2022: Oct. 17
2021: Oct. 14
2020: Oct. 26
Given the early start of the past couple years, we suggest checking your mailbox the first week of October.
KCL TIP: Retailers have been getting an early start with their Black Friday sales in recent years.
You can shop Amazon Toy's We Love List online.
If you'd prefer an online shopping experience, you can check out Amazon's Toys We Love List, which usually drops around the same time as the catalog every year. The Toys We Love list includes products handpicked by Amazon pros, arranged by age and category, and in past years, the Toys We Love List has been featured in the physical catalog as well. Here are the deals we saw in the 2024 catalog:
Care Bears Hello Kitty, $9.97 (reg. $12.99) — 23% off
Hot Wheels City Toy Car Track Set, $49 (reg. $59.99) — 18% off
Bitzee Disney Interactive Toy, $29.99 (reg.$34.99) — 14% off
Toniebox Audio Player, $154.99 (reg .$171.95) — 10% off
Fingerlings Adopt Me Dog, $15.99
You can use the Amazon mobile app to scan any item in the toy catalog.
If you see something you like in the Holiday Kids Gift Book, just open up the Amazon mobile app, tap the camera icon next to the search bar, and hold your phone over the product image in the catalog.
The app will take you right to that product’s listing so you can see pricing and instantly add it to your cart.
Related: Use these hidden ways to find Amazon discount codes.
Scan the QR codes in the bottom corners to visit the online version of that page.
When you scan the QR code on a page, it’ll take you to the online version of what you’re looking at in the toy catalog. Scroll through the pages, tap on products, and easily add them to your Amazon cart.
Or you can handwrite your favorites (or have your kids list their most-wanted toys) on the included tear-out that's usually on the first page of the catalog.
Related: Looking for more freebies? Check out all the best ways to get free stuff on Amazon.
Let your kids explore all the mini-activities scattered throughout the pages.
Inside the book, you’ll find a bunch of crafts, puzzles, and games for kids tucked into the many pages of top toys. Here are some of the activities:
Scavenger hunts that encourage your kids to find hidden clues on various pages
A short story ("Hooray, Hooray! What's everyone Wishing for Today?" that spans several pages)
A coloring page
A connect-the-dots page
A word search
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