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Hunting for a low-stress, low-cost Easter activity for the kids? As soaring egg prices have us all decorating potatoes this year, a free photo session with Cabela’s Easter bunny in 2023 could be just the answer.

With free activities for kids, a giveaway item, and a free photo for each family, it’s a great way to spend a few hours without spending any money (as long as you don’t buy anything). If you’ve been to Cabela’s (or their sister company Bass Pro Shops) for free Santa photos in December, you’ll find that their Easter bunny photos offer a similar experience.

So when will Cabela’s Easter bunny arrive? And how do you skip the line? We’ve got all the tips and tricks for how to maximize your time and take advantage of this freebie deal.

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1. Cabela’s Easter bunny will arrive the Saturday before Easter (April 1).

easter bunny waving at bass pro shops

As of March 3, they officially announced the 2023 schedule for Cabela’s Easter bunny! The photo sessions start the weekend before Easter (Saturday and Sunday) and continue during the whole week leading up to Easter Sunday.

Since Easter falls on Sunday, April 9 this year, Cabela’s Easter bunny will first show up in stores on Saturday, April 1, 2023. Here’s the full schedule:

  • Saturday, April 1 — 11 a.m. – 6 p.m.
  • Sunday, April 2 — 11 a.m. – 4 p.m.
  • Monday, April 3 — 5 p.m. – 8 p.m.
  • Tuesday, April 4 — 5 p.m. – 8 p.m.
  • Wednesday, April 5 — 5 p.m. – 8 p.m.
  • Thursday, April 6 — 4 p.m. – 8 p.m.
  • Friday, April 7 — 11 a.m. – 6 p.m.
  • Saturday, April 8 — 11 a.m. – 6 p.m.
  • Sunday, April 9 (Easter Sunday) — 11 a.m. – 3 p.m.

TIP: Since Bass Pro Shops owns Cabela’s, you’ll also find the Easter bunny at Bass Pro Shops. Use their website to find a location near you.


2. Avoid the rush by reserving an appointment time in advance.

person on phone reserving easter bunny photos at cabelas

Just like with Cabela’s free Santa photos, the free Easter photos are always a big hit — which means big crowds. Especially if you show up on a Saturday or Sunday. To cut down on your wait time, book an appointment in advance on Cabela’s website, and try to visit on a weekday if you can, when crowds are lighter.

Time slots open up a week in advance. You can only make one reservation per family, but your “family” can include up to eight people in a photo.


Do I need an appointment for a photo?

No. Reservations for Cabela’s Easter bunny photo sessions tend to fill up fast, but if you don’t snag one, don’t fret! Cabela’s will accept walk-ins, and you can avoid long lines by showing up as soon as the sessions start.

TIP: In my experience, the standby line moves pretty steadily. Without a reservation, plan for a 20- to 30-minute wait.



3. You’ll get a free printed 4×6 photo with the Easter Bunny, plus freebies for the kids.

Each family gets a free 4×6 printed photo to take home, and each child will receive a free bubble wand and candy. Additional offerings and activities may vary from store to store. In years past, Cabela’s offered in-store Easter egg hunts, too.

And if you’ve been to a Cabela’s before, you know the store itself has other fun things to see and do, like live fish feedings and mounted animals throughout the store. So even if you get stuck in line without a reservation — and your little ones get antsy — they can stay entertained while one of you holds your spot in line.


4. Additional photo prints (or the digital file) will cost you $15 – $20.

young children taking a photo with the easter bunny at bass pro shops

While each family gets a free 4×6 photo print to take home at the end of the visit, any additional prints or packages will cost extra. Here are the confirmed prices and offerings for 2023:

  • Digital image: $15
  • Basket Package (one 5×7 print and four wallet-sized prints): $15
  • Jellybean Package (one 6×8, two 5×7 prints, two 4×6 prints, four wallet-sized prints, and a digital copy): $20


5. Cabela’s is pet-friendly, so you can bring your pup along for photos.

Cabela’s is on our list of pet-friendly stores, and some locations even have free kennels so your pet can relax while you shop.

Both service animals and well-behaved pets can go inside Cabela’s — unless local laws prohibit it. So if your pooch or kitty wants to sit with the Easter bunny, too, feel free to bring them along!


Cabela's Easter Bunny 2023: Here's When to Hop in for Your Free Photo