Dunkin' is changing up its loyalty program, yet again. And it's worse for customers. In 2019, the chain implemented DD Perks, a loyalty program in which accumulated 5 points per $1 and resulted in a free any-size beverage when you spent $40. In 2022, they replaced DD Perks program with Dunkin Rewards. Customers could earn 10 points per $1 which sounded great, until you realized you had to spend $90 to earn that free drink.
And now, we're seeing another change. While they added a few newbies to the rewards lineup, the cash back return value has gotten worse. Your best bet is still claiming rewards in the 150-point category and you'll earn rewards 20% faster if you earn Boosted status each month.
The change will appear in your Dunkin' app on Monday, Oct. 6, 2025. They've added new items to certain categories, added a new 400-point bakery category, and made it more expensive to earn free drinks.
Here's everything we know about the new Dunkin' Rewards program, including the new rewards category and how much each reward is worth based on your initial spend.
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What are the new Dunkin' Rewards point values?
Here's how much you have to spend to earn each reward. We've included what the changes are and what they mean for customers. The worst change we're seeing is for cold brew. It used to be that any-size cold brew was free with 500 points, working out to 10% back. Now you need 600 points and are only getting an 8% return.
150 points ($15 spent)
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3-count MUNCHKINS Donut Hole Treats (reg. $1.49; 10% back)
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6-count hash browns (reg. $1.69; 11% back)
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NEW Cold foam add-on (reg. $0.75; 5% back)
300 points ($30 spent)
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One classic donut (reg. $1.59, 5% back)
Change : The donut reward was previously 250 points. On $25 spent, you were earning 6% back. You're now getting 5% back.
400 points ($40 spent)
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NEW Bakery Item (reg. from $2.89; 7% back)
Change : This was a tea category where you could get a free small, medium, or large hot or iced tea (reg. $3.19; up to 8% back)
500 points ($50 spent)
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Wake-Up Wrap (reg. $2.99; 6% back)
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Bagel with spread (reg. $2.99; 6% back)
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NEW Snackin' Bacon (reg. $3.59; 7% back)
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NEW Bagel Bites (reg. $3.19; 6% back)
Change : The snacks and bites items used to be 600 points, so you are getting a higher percentage back on these food items now! But free coffee is another story. . .
600 points ($60 spent)
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Large hot coffee (reg. $2.89; 5% back)
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Large iced coffee (reg. $4.39; 7% back)
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Large cold brew (reg. $4.99; 8% back)
Change : All of these options used to be in the 500-point category. A free large cold brew (reg. $4.99) earned you 10% back, so you're getting 1% - 2% less back in return.
700 points ($70 spent)
Change : This category is being removed entirely on Oct. 6, 2025.
800 points ($80 spent)
This is now where you'll find the non-coffee drinks that used to be in the 700-point category (so that's 1% less back on each item).
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Large Dunkin' Refresher (reg. up to $5.19; 6% back)
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Large Hot Chocolate (reg. up to $3.29; 4% back)
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Large Dunkin' Energy (reg. up to $4.69; 6% back)
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Large chai latte, hot or iced (reg. up to $5.29; 7% back)
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Large matcha latte, hot or iced (reg. up to $5.29; 7% back)
Change : This used to be a free breakfast sandwich with your choice of meat, egg, cheese, and bread (reg. $4.89; 6% back)
900 points ($90 spent)
This is now where you'll find the breakfast sandwiches (with 1% less back).
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Breakfast sandwich with your choice of meat, egg, cheese, and bread (reg. $4.89; 5% back)
Change : This used to be the signature espresso and frozen drinks. Now you need 50 additional points (yes, FIFTY DOLLARS MORE) to earn a free one.
950 points ($95 spent)
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Any size frozen drink (reg. up to $5.99; 6% back)
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Any size Signature Latte, hot or iced (reg. up to $5.59; 6% back)
Change : This is a new bonus point tier and the most you've ever had to spend at Dunkin' to get a free espresso or frozen drink.
Is Dunkin Rewards still worth it?
If you really do run on Dunkin', then yes. Customers who love the brand’s coffee will still benefit from the new program. You'll also find personalized deals starting in October. We have yet to see what those deals will be (and whether or not they're actually good).
Spend your Dunkin' Rewards points in the 150 point category for the best cash-back value.
Cash-back on your Dunkin' purchases ranges from 5% to 11%. If you're looking to reap the biggest benefits, the hash browns (11% back) and 3-count Munchkins (10% back) with 150 points are your best deals. A large cold brew rounds out the top three with the highest value with 8% back on a $4.99 cold brew.
Earn freebies faster with Boosted Status.
Order 12 times in a single calendar month and earn Boosted Status. You'll get 12 points on every $1 spent for the next three months, earning rewards 20% faster in that time period. If you've got the time and patience, consider placing separate orders to earn this status.
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