Endless Shrimp is officially back at Red Lobster starting April 20, and it's just $25.
We've gotta admit, when we heard the rumor of the return, we thought the deal was going to be disappointing — with either a much higher price or some sort of promotional offer that wasn't really a deal. But this truly is the same fan-favorite discount that was so good it previously caused major financial trouble for the chain.
With dining prices up nearly 4% year-over-year, restaurants are leaning hard into offering food deals and promotions to bring customers back. So after years of customer demand (and a whole lot of social media buzz), the seafood chain is bringing Endless Shrimp back. It's no longer a permanent menu item (it's coming back as a limited-time-only promotion). But there are some new menu items included in the promo.
Here's everything we know about the return of Endless Shrimp at Red Lobster.
What KCL Experts Think You Should Know
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This is a dine-in-only deal: It's not available for takeout, so plan accordingly.
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Just $25 for unlimited shrimp is a solid value: It was priced at $20 - $25 before disappearing in 2024.
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Expect crowds early on: This deal has gone viral before and likely will again.
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Don't over-order: You’ll need to finish what you have before ordering more, so don’t over-order up-front.
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It’s limited-time: There's no official end date, which usually means it can disappear quickly, depending on demand.
What’s included in Endless Shrimp?
The $25 dine-in deal lets customers mix and match unlimited servings of shrimp, including the following:
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NEW Marry Me Shrimp
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Shrimp Linguini Alfredo
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Walt’s Favorite Shrimp
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Garlic Shrimp Scampi
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Parrot Isle Coconut Shrimp
Why is Endless Shrimp a big deal?
If this sounds familiar, it’s because Endless Shrimp made headlines back in 2023 — not just for its popularity, but for its impact on Red Lobster.
The promotion reportedly led to $11 million in losses in just a few months, contributing to Red Lobster filing for Chapter 11 bankruptcy in 2024. At the time, leadership even suggested the deal might not return.
Why is it returning now?
The return of Endless Shrimp isn’t just about nostalgia.
As menu prices continue to climb, many diners are becoming more choosy about when and where they eat out. They're not cutting restaurants out of their budget completely, but they're choosing restaurants that offer the best value.
Red Lobster is far from alone in offering meal deals to bring customers in:
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Olive Garden recently brought back its Buy One, Take One deal.
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Buffalo Wild Wings reintroduced endless appetizers for $9.99.
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Chili’s continues to push its “3 for Me” for $10.99.
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Applebee’s offers bundle deals with two entrees and an appetizer for $25.
The strategy? Give customers a reason to dine out, even as budgets tighten.
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