Sarah Vaught | Updated

The Next Sam’s Club Monthly Ad Should Start Oct. 29 — Here's What to Expect

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About eight times a year, Sam's Club drops a new "Instant Savings Book," which is just a fancy name for the Sam's Club ad. This book includes all of the members-only Sam's Club deals offered throughout the warehouse and online for the listed sale period (typically 3 - 4 weeks), with deals on groceries, apparel, health and beauty products, baby wipes and diapers, and even electronics.

The most recent savings book ended on Sept. 21, but we expect that the next Sam's Club monthly ad will start on Oct. 29 , based on the pattern we've tracked at The Krazy Coupon Lady.

You'll need to have a Sam's Club membership to take advantage of their Instant Savings deals, and the discounts will come off automatically at checkout. If you're not a member yet, you can join for as low as $25.

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If you’re not couponing yet, you’re missing FREE deals.  Download the KCL app now .

When is the next Instant Savings ad valid at Sam's Club?

Sam's Club hasn't announced the next Instant Savings event on their website just yet, but based on what they've done in previous years, we expect the new Sam's Club ad will be valid Oct. 29 - Nov. 30, 2025. Last year, the fall ad was valid Oct. 30 - Dec. 1, 2024, so this would be similar timing. Look for the next Sam's ad sneak peek to drop online around Thursday, Oct. 16.

Typically, each savings event lasts for 3 - 4 weeks, with approximately two weeks in between events.

Deals During the Last Sam's Club Ad in October/November 2024:

Sam's Club Instant Savings Book Schedule (2025)

Here are the dates we've tracked for the most recent Sam's Club Instant Savings events, plus our predictions for when the next Instant Savings books will drop:

  • Dec. 3 - 25, 2025 (predicted)

  • Oct. 29 - Nov. 30, 2025 (predicted)

  • Aug. 27 - Sept. 21, 2025

  • July 23 - Aug. 17, 2025

  • April 30 - June 1, 2025

  • March 12 - April 6, 2025

  • Jan. 3 - 26, 2025

KCL TIP: Look for a new Instant Savings book to get released approximately 7 - 10 days before each event starts.

How do I get the Sam's Club Instant Savings Book?

There are three ways to get a copy of the Sam's Club Instant Savings book when an event is underway:

If you'd like to receive a paper copy of the book by mail, you'll need to update your communication preferences (see the Sam's Club Help Center for more).

You'll need to be a Sam's Club member to take advantage of Instant Savings offers.

To take advantage of these instant savings, just use your Sam's Club membership at checkout, and the dollar-off or percentage-off discounts will be applied automatically. And if you're not a member yet, check out the current offer where you can save 50% on a new Sam's Club membership.

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