Sarah Vaught | 

The Sam's Club Monthly Ad Should Start July 23 — Here's What to Expect

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About eight times a year, Sam's Club drops a new "Instant Savings Book," which is just a fancy name for the Sam's Club ad. This book includes all of the members-only Sam's Club deals offered throughout the warehouse and online for the listed sale period (typically 3 - 4 weeks), with deals on groceries, apparel, health and beauty products, baby wipes and diapers, and even electronics.

The most recent savings book ended on June 1, but we expect that the next Sam's Club monthly ad will start on July 23 — along with another Sam's Club Weekend Doorbuster event on July 25.

You'll need to have a Sam's Club membership to take advantage of the Instant Savings deals, and the discounts will come off automatically at checkout. If you're not a member yet, right now you can join for as low as $25.

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We'll share the best deals with you as soon as we've got our hands on the new savings book, so be sure to check back often. Need more Sam's Club? We've also rounded up our favorite new Sam's Club items and Sam's Club clearance deals.

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When is the next Instant Savings ad valid at Sam's Club?

Sam's Club hasn't announced the next Instant Savings event on their website just yet, but based on what they've done in previous years, we expect the new Sam's Club ad will be valid July 23 - August 17, 2025. Last year, the summer event happened July 24 - August 18, 2024, so this would be similar timing.

Typically, each savings event lasts for 3 - 4 weeks, with approximately two weeks in between events. Here are the dates we've tracked for the most recent Sam's Club Instant Savings events, to give you an idea of the pattern:

  • April 30 - June 1, 2025 (33 days)

  • March 12 - April 6, 2025 (25 days)

  • Jan. 29 - Feb. 23, 2025 (25 days)

  • Jan. 3 - 26, 2025 (24 days)

  • Dec. 4 - 26, 2024 (23 days)

KCL TIP: Look for a new Instant Savings book to come out about 7 - 10 days before each event starts.

How do I get the Sam's Club Instant Savings Book?

There are three ways to get a copy of the Sam's Club Instant Savings book when an event is underway:

If you'd like to receive a paper copy of the book by mail, you'll need to update your communication preferences (see the Sam's Club Help Center for more).

You'll need to be a Sam's Club member to take advantage of Instant Savings offers.

To take advantage of these instant savings, just use your Sam's Club membership at checkout, and the dollar-off or percentage-off discounts will be applied automatically. And if you're not a member yet, check out the current offer where you can save 50% on a new Sam's Club membership.

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