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Whether you’re collecting Disney Squishmallows, shopping for Easter Squishmallows, or looking for the Five Below Squishmallows when they drop, we bet you somehow became a Squishmallows fan. And you’re not alone: These soft squishes exploded in 2022 and are poised for the same popularity in 2023.

Case in point? March 7, 2023, is officially the first-ever Squishmallows Day, and we have all the details on what to expect, giveaways, and how you can celebrate it. Here’s what to know about Squishmallows Day 2023.

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The first-ever Squishmallows Day is happening all day on March 7, starting at 8 a.m. ET.

The Squishmallows Instagram confirmed that the celebration for Squishmallows Day is starting at 8 a.m. ET on Tuesday, March 7. Be sure to follow along across all Squishmallows social channels to see what’s happening: Instagram, Facebook, TikTok, and Twitter.


Expect a lot of Squishmallows surprises on March 7.

The brand promises a few things, including brand announcements, product reveals, exclusive merch, and giveaways all day long. Plus, never before seen Squishmallows products will be released. I wonder if there’ll be exclusive Squishmallows just for the special occasion.

Currently, you can enter a giveaway on their Instagram to win shirts, posters, stickers, and limited edition Squishmallows Day pins only available through the giveaway.

You can also tune into a “very special Instagram Live” at 3 p.m. ET.


Score exclusive Squishmallows Day merch.

Squishammlows and Threadless have collaborated together to bring exclusive Squishmallows Day merchandise. Plus, they’re shipping worldwide! You can purchase sweatshirts, posters, skate decks, and more.


Enter the Squishmallows Day Photo Challenge.

Lion king themed squishmallows with Simba, Nala, and Scar squishmallows

Want to win $100 in Squishmallows merch? On Squishmallows Day, 10 lucky winners will receive Squishmallows Day Merch Packs with one Poster, one Pin, one T-shirt, one Sticker, and one 12″ Squishmallows. You can read all of the detailed terms and conditions here, but here’s the easy version:

How to Enter:

  • Create a public Instagram post with #SquishmallowsDay and #Contest hashtags by 11:59 pm ET on March 7, 2023.
  • Only one entry is allowed per person, household, or email address.

How to Win:

  • Entries will be evaluated by judges based on content (50%) and creativity (50%).
  • The top 10 entries will win a Squishmallows Day Merch Pack.

Who Can Enter:

  • Must be at least 13 years old and a legal resident of the United States, United Kingdom, or Canada (excluding Quebec).
  • Must own or have authorized use of a registered Instagram account.

Notification of Winner:

  • Winners will be notified through a direct message on Instagram by March 9, 2023.
  • Failure to respond or complete necessary forms within 24 hours of notice may result in forfeiture of the prize.


Where are Squishmallows sold?

five below squishmallows march 2023

Squishmallows are available for purchase in various locations worldwide, including the United States, Canada, and beyond. They are sold in both physical retail stores and online. For a comprehensive list of Squishmallows retailers, click here.

Shop these stores in the United States:

  • Aahs! The Ultimate Gift Store (CA only)
  • Albertsons
  • Amazon
  • Best Buy
  • Boscov’s
  • Books A Million
  • Claire’s
  • Costco
  • CVS
  • Five Below
  • Fred Meyer
  • GameStop
  • Hallmark
  • Harris Teeter
  • Justice
  • Kroger
  • Learning Express
  • Marshall’s
  • Meijer
  • Party City
  • Roundy
  • Santa Monica Pier, CA
  • Shop TBS
  • Seaworld
  • Sesame Street
  • Smith’s
  • Target
  • TJ Maxx
  • The Paper Store
  • Toy City
  • Walgreens
  • Walmart


When did Squishmallows get created?

Squishmallows were first launched in 2017 by the California-based company KellyToy Worldwide Inc.


What is the first Squishmallow?

The first Squishmallow ever created was Cameron the Calico Cat. He was one of eight released in 2017. He serves as the main mascot of the Squishmallows brand.

The original squad included eight characters, including Cam the Cat, Wendy the Frog, Fifi the Fox, Hans the Hedgehog, Piper, and Puff the Penguins, as well as Hoot and Holly the Owls.

To celebrate Squishmallows’ 5-Year Anniversary, all of them, except for Piper, were reintroduced in a Walgreens Exclusive squad, showcasing a new tie-dye pattern.


What are the rarest Squishmallows?

Rare Squish mallow

KellyToys has a Rarity Scale for Squishmallows, which is also displayed on their bio tags. If you’re in search of rare Squishmallows, we’ve got you covered!

One of the scarcest Squishmallows in both 2020 and 2021 was Archie, the light pink axolotl. While Treyton, the yellow axolotl, took the crown in 2022. Halloween Squishmallows belong to the rarest subcategory, featuring charming designs such as pumpkins, ghosts, and spiders. Jack the Black Cat Squishmallow holds the title of being the rarest Squishmallow ever produced, with only 500 made.


How many Squishmallows are there?

Chasmen the Axolotl in front of a large bin of Squishmallows at Five Below

There are over 1,000 different squishmallows. KellyToy has an online Squishmallow Collector’s Guide for you to keep track of how many Squishmallows you have. Plus, you can even sort this collector’s guide by rarity, color, and size.


Squishmallows Deals to Shop Now

ONLINE or In-Store Deal
Released 3/5/23
ONLINE or In-Store Deal
Released 3/5/23
ONLINE or In-Store Deal
Released 3/5/23
ONLINE or In-Store Deal
Released 3/5/23
ONLINE or In-Store Deal
Shipping: Free on orders of $49+
Pickup: Free
Here's What to Know About Squishmallows Day 2023