Courtney Omell | 

How to Shop the Victoria's Secret Black Friday Sale Like a Boss

The Krazy Coupon Lady is an independent service supported by advertising. Most of the offers appearing on our site are from companies from which we receive compensation. We may receive a small payment from an affiliate if you click a link to purchase a product. Sometimes a post is sponsored by the maker of the product, and we receive a fee for the post. Learn More.

There’s something about shopping the Victoria’s Secret Black Friday sale that just feels nostalgic. Probably because the store thrives on tradition. Whether you’re looking for Victoria’s Secret PINK items, pj’s, blankets, or bras, you’re gonna want to check out the best Victoria’s Secret Black Friday 2023 deals. During this big sale, we often see some of their best prices of the year, second only to their Victoria’s Secret Semi-Annual Sale (a winter tradition that always starts on Dec. 26).

In the 2023 sale, we saw 30% – 40% off everything, in stores and online. We also saw 7/$35 panties, 5/$40 body mists and lotions, and a free tote with $85 orders or a free tote and blanket with $150 orders.

Make sure to bookmark our Victoria’s Secret deals page and check out all of KCL’s Victoria’s Secret sale tips and tricks for discounts all year long. If you download the KCL app and favorite VS, we’ll send you the best Victoria’s Secret and PINK deals during Black Friday 2023.

Text HACKS to 57299 for more smart shopping tips and savings hacks.

Victoria’s Secret Black Friday is a six-day event with 40% off nearly everything.

During Victoria’s Secret Black Friday,  we saw 40% off or more (almost) everything online and in stores. The sale prices reflected the 40% off and you didn’t need a coupon code to get the discount.

KCL predicts the next Victoria’s Secret Black Friday will begin Tuesday, Nov. 26, 2024.


Victoria’s Secret hasn’t officially announced the next date for their Black Friday Sale, but based on what they've done in recent years, we here at KCL predict that it’ll take place between Tuesday, Nov. 26, and Sunday, Dec. 1, 2024.

How do we make our prediction?

In 2023, Victoria’s Secret started their Black Friday Sale the Tuesday of Thanksgiving Week, running for six days until the Sunday after. We expect they’ll continue that pattern in 2024.

1. Shop Victoria’s Secret Black Friday deals in-store and online for up to 40% off.

Victoria's Secret Shopping

As of Nov. 21, Victoria’s Secret Black Friday deals were available and we saw 40% off (almost) everything online and in stores. The sale prices reflected the 40% off and you didn’t need a coupon code to get the discount. This deal ran through Nov. 26, 2023.

We predict the 2024 Victoria’s Secret Black Friday sale will begin on Monday, Nov. 25, 2024.

2. What time will Victoria’s Secret open on Black Friday in 2024?

Two women standing at the entrance of a Victoria's Secret store.

Victoria’s Secret always opens bright and early on Black Friday. We expect Victoria’s Secret to open at 6 a.m. local time for Black Friday 2024.

Will Victoria’s Secret be closed on Thanksgiving 2024?

Yes, the stores will be closed. Prior to 2020, Victoria’s Secret was known for opening up on Thanksgiving. But since then, the tradition has been to keep the storefront closed on Thanksgiving Day.

3. The Victoria’s Secret Black Friday ad may be a thing of the past.

A woman sitting on a sofa using an apple laptop.

In the past, we saw the Victoria’s Secret Black Friday ad drop the same day the deals began. But for the past few years, they’ve just added the deals to their website homepage. We were expecting an ad drop on Nov. 21, 2023, along with the Black Friday deals, but it never arrived! Instead, just check out their offers on the Victoria’s Secret website the day the sale hits — that’s how we expect to see all the Black Friday deals from now on.

4. When will the 2024 Victoria’s Secret Black Friday deals start?

A woman looking through some panties on display at Victoria's Secret.

Based on prior years’ sales, we predict that Victoria’s Secret will kick off Black Friday deals on Monday, Nov. 25, 2024.

In 2023, the Victoria’s Secret Black Friday sale officially started on Tuesday, Nov. 21. Shoppers could save 30% off sitewide and in stores until Nov. 26 when the discount deepened to 40% off.

The best deals we saw in the 2023 Victoria’s Secret Black Friday sale.

5. Here’s how to get Victoria’s Secret Black Friday free gifts with purchase.

A woman holding a free backpack gift with purchase, panties and a coupon for free panties in a Victorias Secret store.

We saw the return of a fan favorite during the Victoria’s Secret Black Friday sale. Shoppers scored a free tote (worth $59.95) with an $85+ purchase and spent $150+ to get the free tote and a free blanket (worth $68). We expect these deals every year, 2024 included, at Victoria’s Secret and PINK.

And you don’t have to be a member of anything to take advantage of the freebie either. You just have to meet the minimum spend threshold. In the past, these freebies have required a coupon code. But good news — you can stack up to three coupon codes at Victoria’s Secret, so if you reach $150 or more, you can snag both freebies.

6. Get member-exclusive PINK Black Friday deals and coupons in the PINK Nation app.

a graphic of two iphones showing blackk friday offers on the Victoria's Secret Pink App

The only way you’ll really be able to maximize your savings on Black Friday is by downloading the PINK Nation app. Get signed up early in 2024, so you’re ready right when the best deals drop.

Download and sign in to the PINK Nation app for these app exclusives:

  • $20 off a $100 purchase

  • $35 off a $150 purchase

  • $50 off a $200+ purchase

7. Get even more coupons and offers with the Victoria’s Secret app.

Woman holding out phone with Free panty with purchase promo displayed on it.

You’ll get a free panty with your next purchase when you download and sign into the Victoria’s Secret app. By downloading both apps, you’ll get double the coupons and freebies and access to exclusives during Black Friday sales.

8. Shop PINK & Victoria’s Secret Cyber Monday for 40% off + an extra 10% off for Loyalty Members.


In 2023, the Victoria’s Secret Cyber Monday sale offered Loyalty Members an additional 10% off the already discounted 40% sale. Plus, everyone could score free shipping on orders of $25 or more. Normally, rewards members get free shipping with $50 and non-members have to spend $100 to avoid the fees.

9. Save up to 66% on Victoria’s Secret PINK undies.

Some PINK brand hoodies on display in a PINK store.

10. Skip the panties unless you’re getting $5 or less (aim for over 65% off).

A person's hand picking up a lacy pair of underwear from a display at Victoria's Secret.

11. Spend at least $50 to get free shipping when you shop Victoria’s Secret Black Friday online.

A Victoria's Secret online order with a rewards card

Cyber Monday shoppers can get free shipping on $25 with no code.

12. Or use Victoria’s Secret in-store pickup to save on shipping costs.

A shopper walking by a Victoria's Secret storefront in a mall

Victoria’s Secret introduced a “Buy Online, Pick Up in Store” option in 2022. However, this option isn’t available at all locations or for all products. While shopping, don’t forget to see if the items you’re buying are eligible for in-store pickup.

In-store pickup is free and doesn’t have a minimum threshold you have to reach.

13. Snag the 40% off on Victoria’s Secret pajama sets.

A person holding a stack of pajama sets Victoria's Secret

Victoria’s Secret is known for their pajamas, robes, and slippers. With the 40% discount, we saw $21 sleep shirts, $24 slippers, $30 pajama sets, and $36 robes in last year’s Black Friday sale. These prices are higher than years prior, so we’re hoping in 2024 to see more of the $10 and $20 deals.

14. Consider getting a Victoria’s Secret or PINK Credit Card for extra perks.

A Victoria's Secret credit card held in front of a Pink pamphlet used for registering for a card.
  • Early access to sales, exclusives, and other monthly perks

  • Up to $15 off for your birthday

  • Free shipping on every purchase of $50 or more

  • Up to 20% off during your anniversary month

Regardless of whether you have a PINK Card or a Victoria’s Secret card, you will enjoy all the same benefits. Both cards can be used at, in the apps, and at all VS and PINK Stores. Secret tip … you can even use them at Bath & Body Works.

The APR is a hefty 32.24% (Variable), but as long as you pay off your card before you get slapped with interest, I find the rewards to be worth it.

15. Keep ALL your Victoria’s Secret receipts for at least 14 days.

Woman looking at a Victoria's Secret receipt with shopping bag in hand.

You won’t be able to buy something before Black Friday and get an adjustment once the deals hit, BUT if you buy something during Black Friday and the price drops within two weeks after your purchase, you can request a price adjustment.

TIP: Read more about the Victoria’s Secret return policy.

16. Grab a Victoria’s Secret gift card for up to 3.5% off on

A person's hand holding a Victoria's Secret gift card inside a Victoria's Secret store.

Get our best deals on the go

By entering my phone number, I want to receive promotional messages from The Krazy Coupon Lady. Message frequency varies. Text STOP to 57299 to end or text HELP for help. Msg & data rates may apply. View Terms & Privacy.