Kelly Bryant | 

Zulily Is Back — We're Seeing Familiar Brands, but Slim Pickings

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If you were as gobsmacked by the closure of Zulily and Jane.com last year as we were, you've probably been wondering, "Is Zulily returning? Can Jane.com be saved?" In fact, both are having comebacks, and Zulily is first out of the gate with their relaunch. As of Sept. 10, 2024, you can shop Zulily deals again, and we're seeing some familiar brands.

Zulily is now a member of the Beyond, Inc. family. They're the owners of Overstock and the very company that saved Bed Bath & Beyond from extinction.

Jane.com, on the other hand, will operate under the newly formed Very Jane, LLC. They had an ambitious start date of May 31, 2024, but are currently still in limbo.

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Zulily is back as of Sept. 10, 2024.

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After briefly toying with the idea of a June relaunch, Zulily's new owners, Beyond Inc., settled on having the whole operation shoppable for customers on Sept. 10, 2024. Yep, you can shop Zulily.com again.

Is Zulily selling the same stuff?

It looks that way. While the online retailer says they're "starting out small" in the first days of their relaunch, we're seeing similar deals to the old Zulily. For example, the following deals that are giving us a bit of deja vu:

  • Muk Luks Women's Sia Moccasin Slippers, $34.99 (reg. $69.99) — 50% off

  • Graphic Tees, as low as $13.99 (reg. $26.99) — 48% off

  • Lumina nrg Deep Tissue Body Massager, $69.99 (reg. $299) — 77% off

Keep in mind, everything is a flash sale, and when Zulily says they're starting out small, they're starting out small. It feels like slim pickings at the moment, with the promise to expand their product lineup in the coming weeks and months.

Who are the owners of Zulily?

In its new form, Zulily is owned and operated by Beyond, Inc., who has Overstock and Bed Bath & Beyond under their business umbrella.

Why did Zulily close down?

Ultimately, Zulily closed down because the company hit financial troubles they couldn't bounce back from. So they had to liquidate (sell off all their assets) to pay off debt.

When will Jane.com come back?

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On the Jane.com website, the new owners had offered the date May 31, 2024, for a relaunch of the store. However, that date has passed and still no further word on their comeback. Stay tuned!

Who are the owners of Jane.com?

The new owners are Very Jane, LLC. They're in no way connected to the previous owners, Jane Marketplace, LLC, which is probably refreshing news for sellers who got royally screwed with the closing of the old Jane.com. Which leads us to ...

If you're a seller still owed money by Jane Marketplace, LLC, make sure you file your claim with a company called DSI.

When it acquired Jane.com, Very Jane, LLC did not take on the former owner's debts. That means if you're a seller who's still owed money by the old company, you need to direct a claim to the people handling the closure fallout. DSI ABCs, LLC 10 South LaSalle Street, Suite 3300 Chicago, IL 60603 Telephone: 312-971-9032 Email: Jane@dsiconsulting.com

Will Jane.com still sell the same stuff?

It looks that way. According to an FAQ left on Jane.com, the new owners are committed to bringing back the small business seller marketplace that made the retailer a hit to begin with.

What happened to the website Jane.com?

On Nov. 17, 2023, Jane.com suddenly had a cryptic message: "Down for maintenance." But it actually wasn't down for maintenance; the whole business shut down without so much as a word of warning to sellers and employees. From there, it became a tangled debacle of sellers trying to claim money owed to them by the business, and customers disputing charges for purchases they would never receive.

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