If you've been following along, you know Zulily has had its ups and downs recently. But it's back online, meaning it's possible to shop Zulily deals once again. While Zulily is calling this a "soft launch," we're seeing up to 80% off name brands like Reebok, Muk Luks, Oakley, OOFOS, and more. Plus, you can even negotiate the price on certain. products.
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Zulily is back as of spring 2025.
Zulily launched in 2009 with limited stock and a lot of hype, with shoppers getting up early to pounce on daily deals before they sold out. But they went out of business and closed their site in 2023, were then acquired by Beyond Inc., and relaunched in Sept. 2024. But in March 2025, the website again ceased operations. Luckily, it was a temporary shutdown. Zulily got acquired by the parent company of discount site Proozy and is back online.
Long story short, Zulily was gone, now it's back, and you can shop it once again.
Is Zulily selling the same stuff?
It looks that way. While the online retailer says they're in the beta phase of their relaunch, we're seeing sales that seem just like the old Zulily. For example, the following deals are giving us a bit of deja vu:
Muk Luks, up to 81% off
Lego, up to 45% off
Under Armour, up to 60% off
Keep in mind, everything is a flash sale, and sizes may be limited.
Who are the owners of Zulily?
In its new form, Zulily is owned and operated by Lyons Trading Company, which also owns the clearance site Proozy.
Why did Zulily close down?
Ultimately, Zulily closed down because the company hit financial troubles they couldn't bounce back from. So they had to liquidate (sell off all their assets) to pay off debt.
Just like before, Zulily is a clearance site that mostly sells brand names at a discount.
Zulily is a discount site that lets you buy marked-down name-brand products for less than MSRP (up to 80% less, in some cases). Basically, Zulily partners with brands, wholesalers, and overstock retailers to offer short-lived but deep discounts on products. While Zulily lists the products, the supplier actually ships the item to you.
That means your shopping experience is going to be a little different than it is at major retailers.
You may have to wait a bit longer for shipping (three to 10 business days). But shipping is free on orders over $50.
You may not be able to find exactly what you want. Don't go to Zulily expecting the find the exact brand in the exact size you need every day. In exchange for paying less than MSRP, you're shopping a limited selection of flash-sale items.


The new Zulily lets you haggle for some items with a chatbot (never accept the first offer).
Since the relaunch, Zulily's site now includes a Steal the Deal section where prices are negotiable. When you shop those items, you'll see a chatbot pop up that offers you the chance to negotiate. It takes some playing around to see how big of a discount you can get. We were able to get a 10% - 15% discount with no problem. Above that, our results varied, and asking for 40% off or more generally resulted in a "no" and a counteroffer. But our advice is this: Never take the bot's first offer.
You can shop pre-owned designer purses for up to half off.
In the Pre-Loved section of the site, you can shop pre-owned handbags from Louis Vuitton, Gucci, Christian Dior, and more. Zulily partners with resellers like Rebag to offer these. Some of them also have the Steal the Deal feature, meaning you can negotiate your price. The Pre-Loved products are all final sale, so make sure you carefully check the "Condition" section to see if there's any damage.
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