Joanie Demer | 

11+ Black Influencers the Coupon Community Needs to Follow

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We will not pretend that racism is not a problem in America. We will not sit back and accept the status quo as acceptable. We can all, together, be part of the change.

Below are some of the strongest, smartest voices on saving money and shopping smarter. Stay tuned on our social channels this week as we pass the mic, listen to, and learn from some of these incredible black voices.

And in the meantime, follow the links below to watch, read, and save money with tips from some other experts in the couponing and money-saving space!


Nakisha Wynn

We LOVE the spirit and energy of Nakisha Wynn, whose rising YouTube channel helps people make money from home and find “side hustles” to supplement income. The videos are geared toward practical ways moms can make money through affiliate programs, blogging, finding remote work, and staying organized.

She has a lifestyle blog at where she shares about family, personal finance, Florida travel, and fashion.


Couponing With Toni

Houston-based couponer Toni Parrish finds most of her audience on the Couponing With Toni YouTube channel. On her videos, she takes viewers along on her various shopping trips, showing them exactly how she coupons and finds deals for her young family.

Her positivity, solid content, and easygoing attitude make her 10-20 minute videos breeze by. She’s a great teacher and couponing advocate.


4 Hats and Frugal

We have loved Amyrah Martin for years, ever since we met on Good Morning America. And she’s been grinding ever since on her website, 4 Hats and Frugal, sharing a bunch of lifestyle tips, from frugal recipes, grocery savings ideas, and travel hacks.

4 Hats and Frugal, by the way, is in reference to all the various “hats” this mom and military wife has had to wear while still being frugal.


Miss Coupon Diva

Another one of our friends from the early days of Krazy Coupon Lady, Joyce K. House, has been hard at work for more than a decade teaching a new generation of couponers.

Her website has ramped down over the last few years, but she’s still available for “personal sessions” to give new couponers her undivided attention. But her YouTube channel still has plenty of great tutorials.

A fellow alum of the TLC Extreme Couponing Show, Joyce has also appeared on a number of TV shows (including Ellen!).


Couponing with Greg That Dude

“Greg That Dude” describes himself as “just a guy whose goal is to help as many people as I can save a lot of money (and) to show the world that guys can coupon, too.” Love it.

Via his website and social channels, Greg is sharing his couponing scenarios at stores like Walgreens, Dollar General, Sam’s Club, and Family Dollar.

Greg shows how to save money on specific products using digital coupons, apps, store promotions, and more for anyone wanting to learn. And plenty do; he’s got nearly half a million Facebook followers, 123,000 Instagram followers, and 63,000 YouTube subscribers.


Coupon Queen T

On her Instagram feed and Stories, you’ll find out how Tiffany saves money, as she shares photos of paper coupons paired with the products for which they’re used. In the image captions she tells her audience the final price of what she’s buying, and which store she’s buying it at. It’s couponing made simple for beginners. She’s showing easy-to-do, real-world couponing.


One Cute Couponer

Erica loves to share her couponing finds and other discounts, and on her website, One Cute Couponer, you’ll find she groups all of her info into three sections: Amazon Deals, Hot Deals & Freebies, and Affordable Fashion.

She has a whole section devoted to Amazon promo codes (and a tutorial about how to use them), an email newsletter, and how-to videos. Her YouTube channel has nearly half a million subscribers, and her videos get hundreds of thousands (if not millions) of views each. And we understand why: She’s positive and informative! Her Instagram account is pretty great, too.


Mr. Stealurcoupons

Self-described “clearance chaser” Germaine (aka “Mr. Stealurcoupons”) shares his favorite retail clearance finds on Instagram, from the recent Ross reopening sale to incredible deals at places like Macy’s, Kohl’s and Walmart. He doesn’t just look for GOOD deals — he’s wanting to share the best markdowns he can find on housewares, home electronics, and clothing.


The Couponing Unicorn

Through her Instagram feed and Stories, Sierra shares online deals, rounding up her favorite finds from a number of different websites, with the majority coming from Amazon, Wayfair, and Walmart.

Though social media is a great place to see what she’s excited about, her website,, conveniently displays all of the active deals. She even has a special “sanitize” section to help people find sanitization products during COVID-19.


Save with Sydney is a relatively new site (registered in 2019), but Sydney is giving a lot to her fans with tutorials, her favorite Amazon deals, and an email newsletter chock-full of useful shopping info. Her biggest audience appears to be on Instagram, where she shares deals, memes, and encouragement with her 131,000 followers.


The Money Coach

Lynnette Khalfani-Cox is the CEO and Co-Founder of, sharing practical personal finance tips through books, videos, workshops/seminars, coaching, and the AskTheMoneyCoach website. I had the pleasure of meeting Lynnette in 2016 during a game show segment we participated in for Good Morning America.

She’s had a ton of content lately about how to prioritize bills during the recent economic downturn, getting signed up for SNAP benefits, reducing your auto insurance bills, and getting student loan relief. Her YouTube videos are short, informative, and easy to follow.


And you all have suggested some pretty great influencers, too.

Since this article came out, you’ve brought to our attention some additional Black coupon community influencers who are doing some awesome work. Those include:


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