World’s cutest couple, Kristen Bell and Dax Shepard, just launched a new plant-based, budget-friendly baby line. It aims to provide “premium baby care products at non-premium prices.” Yes, please!

You’ll be able to get these eco-friendly staples on their website,, or at the company’s exclusive retail partner, Walmart.


Look to save an average of 47% over Honest Company brand.


Up til now, Honest Company has been the leader in name-brand, eco-friendly baby products, but Hello Bello is already giving them a run for their money.

You can only get Honest Co. from third-party sellers at Walmart, but you can find a decent variety on Target shelves. You might want to skip them, though, after you check out our initial price comparisons.

Size 3 Diapers:

Honest Co. at Target: $25.99 for 68 count, $0.38/diaper

Hello Bello at Walmart: $23.94 for 92 count, $0.26/diaper


Baby Wipes:

Honest Co. at Target: $4.99 for 72 wipes, $0.07/wipe

Hello Bello at Walmart: $5.64 for 180 wipes, $0.04/wipe


Baby Lotion:

Honest Co. at Target: $9.99 for Gently Nourishing Lotion, 8.5 ounces, $1.18/ounce

Hello Bello at Walmart: $5.98 for Vanilla Apricot, 8.5 ounces, $0.70/ounce



Hello Bello will initially have 10 items on Walmart shelves ranging from $1.88 to $23.94, with most coming in under $8.00.

This includes diapers, wipes, shampoo, bubble bath, baby lotion, diaper rash cream, hand sanitizer, mineral sunscreen, bug spray and laundry detergent.

So far we’re only finding diapers, baby wipes, baby shampoo and baby lotion online, so look for more products to roll out quickly.


Watch for competing prices to score the best deal.

We anticipate some sales and deals with competitors (we’re looking at you, Honest Co.) trying to keep their customer base, so we’ll keep you up to date on our Deals page.


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Kristen Bell & Dax Shepard Launch New Plant-Based Baby Line at Walmart