If you’re wondering which toys to buy every year, the Amazon holiday toy list will help give you a good starting point. Toy lists are a big part of the early holiday hype; Walmart's list just dropped too.
The official Amazon holiday toy list (aka the Toys We Love list) arrives every fall, usually around mid-September. This year, it was officially released on Sept. 12, 2024.
Below, we’ve made a list of all the hot toys you’ll want to scoop up. The full list features more than 200 toys and many Amazon-exclusive toys, but we’ve picked out our absolute favorites.
For more smart shopping tips and savings hacks, download the KCL app or text HACKS to 57299.
P.S. Amazon confirmed that they’ll officially host their special Prime Big Deal Days sale in October. Stay tuned for details on toys, holiday gifts, and more.
Best Toys From Amazon’s Toys We Love List
There are over 200 toys in the Amazon toy list, including Fisher-Price, Crayola, and more.
This year, Amazon vetted 200 toys for their annual Toy List. You can find top brands like Lego, Mattel, Magna-Tiles, Barbie, Bluey, Disney, and more. This list also includes Amazon Exclusives, like the Amazon Delivery Van Ride-On toy and the Wild Republic Holiday Fox.
Of course, we only want to share the toys that we think make great deals or are actually worth investing in. Remember, popular licensed brands are going to cost a little more, just because they’re tied in with a big name. See some of our favorites below:
Fingerlings Adopt me Dog ($15.99)
Rainbow Loom: Wrap it Loom Bracelet Maker ($19.99)
Goliath Jelly Blox Creative Kit ($19.99)
Fisher-Price Little People Barbie Toddler Toy Cupcake Truck Musical Playset ($24.99)
Pickleball Blast ($12.71)
Mudpuppy Ocean Life Puzzle to Go ($9.99)
Care Bears Hello Kitty Dressed As Cheer Bear 8" Fun-Size Plush ($9.97)
Crayola Color Wonder Bluey Activity Kit ($19.99)
Dolphin Hat Games Santa Cookie Elf Candy Snowman ($9.99)
Goliath Fidget Blox 3 Pack with Back Pack Clip ($12.99)
Beautiful Brown Ballet 64 Piece
Steam Jigsaw Puzzle ($24.99)
Monopoly GO ($19.82)
KCL TIP: Wanna see the holiday toy price war in action? As the holidays approach, compare Amazon’s prices with Target’s Top Toys list. You can also check out Walmart’s Toy List, which went live Sept. 4.
Amazon sends out a physical toy catalog in October.
Later in the season (likely in early October), Amazon will send out a physical toy catalog in the mail. In past years, we found freebies hidden inside Amazon’s printed holiday toy catalog, including a free virtual item from Roblox, holiday stickers for kids, and a DIY cardboard craft. Find out everything to know about the Amazon toy catalog, including how to order one.
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