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Need to refresh your makeup and skincare products but want to save? Good news — the 72-hour Ulta flash sale (formerly known as the Forever Fabulous Sale) is a great one for stocking up on beauty wants and needs. The bad news? It’s over for 2023. It kicked off Aug. 1 and ended on Aug. 3, 2023. In 2022, the Ulta Forever Fabulous Sale ran from Aug. 3 – 4, 2022 — but for 2023, Ulta renamed this online-only event the “72-Hour Beauty Sale.” No word yet on which name they’ll go with in 2024.

This Ulta Beauty sale includes hot brands like Urban Decay, IT Cosmetics, Philosophy, Estee Lauder, Olaplex, and so many more. During this sale, Ulta is offering free gifts with purchase options and Ulta App exclusive offers. It’s a great time to treat yourself or begin stocking up for future gifts, as the holidays will be here before we know it.

Don’t sweat about returns. Become an expert on Ulta’s return policy before shopping. Spoiler alert: the return policy is pretty awesome.

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Ulta’s 72 Hour Beauty Sale: Deals We Hope To See Again in 2024

hand holding pink makeup bag with gift set at ulta

You had three days only to shop these deals online before they ended on Aug. 3, 2023. Highlights included 50% off IT Cosmetics Hello Results, $30 off the entire KISS brand line, 25% off Philosophy skin and bath, and 30% off IT Cosmetics.

Plus, on Wednesday, Aug. 2, they sweetened the sale with this coupon: Get $10 off $40 on qualifying purchases when you buy online and pick up in store or curbside with code SAVE23.

Remember you get free shipping with orders over $35. Additionally, in 2023 there was a free 14 piece gift with select $75 online fragrance purchases ($80 value) up for grabs.

Here are the faves we hope to see again in 2024:

  • Revlon Hot Air Brush, $29.99 (reg. $59.99)
  • Kiss My Lash But Better False Lashes, $3.49 (reg. $4.99)
  • CeraVe Cleansers, $12.49 (reg. $19.99)
  • Olaplex No. 8 Bond Intense Moisture Mask, $21 (reg. $30)
  • IT Brushes Your Face & Eye Essentials Mini 5-pc Travel Brush Set, $21.70 (reg. $31)
  • Too Faced Born This Way Eye Shadow Palette, $26 (reg. $52)
  • Estee Lauder Major Eye Impact Trio Firm + Lift + Brighten Skincare Set, $53.90 (reg. $77)


Get Ulta App exclusives and free gifts.

A person's hand holding NYX ultimate edit eyeshadow palette in Ulta.

In addition to the hot sale prices, there are typically two Ulta App exclusive offers:

Ulta App Exclusive Offers:

On Wednesday, Aug. 2 we saw 30% of NYX Professional Makeup Eyeliner if you used the app.

If you’re going to be spending over $50, don’t forget to get your free gifts with purchase. In 2023 there were four options to choose from.

Ulta Fabulous Sale Free Gifts with Purchase Options:

ulta 72 hour beauty sale

Ulta was offering free gifts with purchase. Choose from four.

  • 4-piece Clinique gift free with any $50 online purchase
    Includes: Take The Day Off Cleansing Balm deluxe sample, High Impact Mascara mini, Compact Mirror, Bag
  • La Roche-Posay: Free 4 Piece Gift with $50 purchase
    Includes: Toleriane Hydrating Cleanser (0.5 oz), Hyalu B5 Pure Hyaluronic Acid Face Serum (0.1 oz), Toleriane Double Repair Face Moisturizer (0.1 oz), Anthelios Mineral Tinted Ultra Light Sunscreen Fluid SPF 50 (0.17 oz)
  • Benefit Cosmetics: Free 3 Piece Gift with $50 purchase
    Includes: 24-HR Brow Setter deluxe sample, Precisely My Brow 03 deluxe sample, Real! Magnet deluxe sample
  • Redken: Free Acidic Bonding Trio Kit with $50 purchase
    Includes: Acidic Bonding Concentrate Shampoo mini, Acidic Bonding Concentrate Conditioner mini, Acidic Perfecting Concentrate Leave-In Treatment mini


Pair the Ulta Sale, App exclusives, and free gift with purchases together.

Offering from the Ulta App

The best part is that during the Ulta Forever Fabulous sale (or, ahem, the 72-Hour Beauty Sale), the app offers are normally valid with free gifts with purchase. Combine all the best sales for tons of freebies for just $50.

If you’re a member of Ulta rewards program and receive their emails, you got the following deals in your inbox:

  • $5 off $25 coupon, expired Sunday, Aug. 20 at at 12:59 a.m. CT (exclusions apply)
  • Earn 5x points on select Conscious Beauty Clean Ingredient brands.
  • 3x points on Skinfatuation products
  • 5x points on Prada Paradoxe Eau de Parfum or Luna Rossa Ocean Eau de Toilette purchases (excludes gift sets)
  • 3x points on participating hair products
  • Earn 3x points on participating Makeup Obsession color-correcting products


Save more with an Ulta Coupon Code

On Wednesday, Aug. 2, 2023 there was a get $10 off $40 on qualifying purchases when you buy online and pick up in store or curbside with code SAVE23.

Ulta's 72-Hour Flash Sale: What to Expect in 2024