Dairy Queen just unveiled their holiday treat menu featuring three new items, including their official entry into the seasonal drink wars: a DQ take on one of Starbucks' biggest 2025 holiday menu items. At thee items, Dairy Queen's holiday menu is smaller than the ones at Starbucks and at Dunkin'. But they're gunning for Starbucks with one new flavor in particular.
We've got the details on the new treats, plus how to get them for free with Dairy Queen rewards.
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New this year: Holiday Nog Shake, $4.79 for a medium: Starbucks was the first major chain to venture into eggnog territory several years ago, though the flavor went on hiatus from 2021 to 2024. When they announced the return of their fan-favorite Eggnog Latte a few weeks ago, it signaled something bigger: Eggnog is shaping up to become the holiday season's answer to pumpkin spice. The flavor is having a major moment, with everyone from Dutch Bros and Jack in the Box to Martha Stewart offering their own takes. Now, DQ is joining the trend.
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DQ's nog drink is cheaper than Starbucks : With a $4.79 price tag for a medium, it'll likely undercut Starbucks' nog drink pricing (its specialty Grande lattes start at $5.35). Granted, DQ's egg nog beverage doesn't include coffee.
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DQ also has two more holiday items: The Frosted Sugar Cookie Blizzard is returning at $5.99 for a medium. And the Peppermint Bark Blizzard is new this year and priced at $5.99 for a medium. DQ usually offers a peppermint flavor on its holiday menu, and this one combines candy cane pieces with chocolate.
You Can Get the Holiday Menu Items for Free With DQ Rewards
DQ's rewards program lets you earn 10 points per dollar spent. Here's what you need to get the holiday menu items for free:
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300 points = small shake
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400 points = mini Blizzard
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500 points = small Blizzard or large shake
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600 points = medium Blizzard
Because you're getting 10 points per dollar, you start unlocking free shakes after you spend $30 and free Blizzards after $40.
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