Alana Vandagriff | 

What Is Popshelf & Are Their Stores Just Like Dollar General? We Have the Deets!

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Shopping at a Popshelf store is nothing like visiting Dollar General, even though Dollar General owns the Popshelf chain. When thinking about Dollar General, penny items and messy stores probably come to your mind. But Popshelf locations try to create a totally new kind of discount store experience — with a lot of purple accents.

Inside Popshelf, you’ll find limited-time merchandise, seasonal items, beauty products, and living room decor. We’ve even found popular brands there like Rae Dunn. And Popshelf sells plenty of Dollar General’s store brand items, too. So exactly what can you expect when you walk into a Popshelf store? Here’s your complete guide to everything to know!

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What is Popshelf?

A woman with two children holding Popshelf store shopping bags, standing in front of a Popshelf store.

To answer the question of “what is Popshelf?” I like to think of it as if Target and a dollar store had a baby. Dollar General actually owns Popshelf and opened up several dozen Popshelf stores in the fall of 2020. The very first Popshelf location opened up in Nashville, Tennessee.


How many Popshelf locations are there?

As of July 2023, there are a total of 186 Popshelf stores in 19 states. Texas now has the most, with 46 Popshelf locations. Some Popshelf locations operate as a store-within-a-store inside Dollar General Market locations.

Here are the states that have at least one Popshelf store:

According to Dollar General, by the end of the 2025 fiscal year, there will be 1,000 of these bad boys out there.


What are Popshelf’s hours?

Most Popshelf stores are open daily from 9 a.m. – 9 p.m., which is pretty similar to Dollar General’s hours. Near me, Dollar General stores are typically open from 8 a.m. to 10 p.m.


Most items at Popshelf cost $5 or less.

Christmas merch on a table with a sign that says $5 or less

What is Popshelf’s main perk? Their price point. These discount stores have set their prices low and everything is easy to understand — all merchandise is priced with only rounded dollar amounts. Although most items are priced at $1, $2, $3, or $5, Popshelf does sell some things for as much as $10.

You’ll find home goods, party supplies, craft items, and more at these prices. We’ve even seen sets of Rae Dunn bowls there.


Get a free reward box when you sign up for Popshelf Rewards.

Popshelf product boxes on display in a store

When you sign up for the Popshelf Rewards program, you’ll get a free reward box. You can choose from beauty items, candles, stationery items, snacks, or bath products in your Popshelf Rewards box.

Related: Like getting stuff for free? Here are all the places that’ll give you freebies, rewards, and discounts on your birthday.



Skip the clutter — Popshelf has a cleaner shopping experience than Dollar General.

Interior of a Popshelf store

From what we can tell, Popshelf has lived up to their promise to be “a place that’s clutter-free.” Considering Dollar General is kinda known for their cluttery stores (cough … class action lawsuit), having the Popshelf stores nice and clean is a good change.


Find clearance items at Popshelf, too.

A Popshelf shopping cart filled with fall merchandise.

Like a traditional Dollar General, Popshelf offers a clearance section and penny items, too. The markdowns won’t be as plentiful as what you’ll find in a Dollar General, but you never know what you’ll stumble across.

Related: We wrote a whole guide for how to shop the Dollar General Penny List!


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