If Target and a dollar store had a baby, Popshelf would be that kid.

Popshelf, the new store concept by Dollar General, is planning to open their first couple of stores this year. But don’t expect the same old Dollar General with a lot of purple accents.

Here’s what you need to know:


Around 95% of Popshelf’s inventory will cost $5 or less.

Price points in the new store are pretty simple — only rounded dollar amounts. A promo video for Popshelf shows $1, $2, $3 and $5 prices, although the video does show a few $10 items.


Expect more home goods at Popshelf.

Dollar General is going for more of a “non-consumables” approach with Popshelf — meaning, the things they sell there aren’t one-use type of products.

The continually rotating Popshelf inventory will feature seasonal and limited-time merchandise, as well as groceries, beauty products, living room decor, party supplies, candles, craft materials, kitchenware, and more.

And plenty of Dollar General’s store brands will be sold at Popshelf.


A loyalty program is coming, and the payoff is a reward box.

A concept photo of Popshelf’s checkout area shows a sign that entices people to sign up for a Popshelf Reward program by offering one of three raspberry-colored reward boxes: Toy, Spice (kitchen), and Beauty.

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Popshelf promises a cleaner shopping experience.

In the wake of Dollar General settling a class-action lawsuit due to prohibitively cluttered aisles, Popshelf promises to be “a place that’s clutter free.”

In addition to more shopper-friendly aisles, Popshelf hinted at a new mobile app for added convenience.



The first Popshelf stores are opening this fall in Nashville.

Popshelf is kicking off with two store openings in the Nashville area — the first of around 30 stores opening by the end of the 2021 fiscal year.

And if you can’t wait that long, don’t forget about DGX — Dollar General’s first experiment with a new store format. (DGX is a lot like a regular Dollar General, but smaller, and with an assortment of grab-and-go food.)


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Dollar General Introducing Their New 'Popshelf' Store