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If Target and a dollar store had a baby, Popshelf would be that kid.

Popshelf, the new store concept by Dollar General, opened several dozen locations in 2021, and the experiment was successful enough that they’re adding lots, lots more.

If you haven’t experienced a Popshelf, don’t expect the same old Dollar General with a lot of purple accents.

Here’s what you need to know:


Around 95% of Popshelf’s inventory costs $5 or less.

Popshelf store seasonal section

Price points in the new store are pretty simple — only rounded dollar amounts. Although most items fall within the $1, $2, $3 and $5 price points, PopShelf does sell some items for as much as $10.


Expect more home goods at Popshelf.

Popshelf store aisle containing baskets and bins

Dollar General is going for more of a “non-consumables” approach with Popshelf — meaning, the things they sell there aren’t one-use type of products.

The continually rotating Popshelf inventory features seasonal and limited-time merchandise, as well as groceries, beauty products, living room decor, party supplies, candles, craft materials, kitchenware, and more.

And plenty of Dollar General’s store brands are sold at Popshelf.


When you sign up for the Popshelf loyalty program, they give you a reward box.

Popshelf entices people to sign up for the Popshelf Rewards program by offering one of six raspberry-colored reward boxes, featuring beauty items, candles, pet products, gifts, snacks, or wine.


Popshelf promises a cleaner shopping experience.

Popshelf store endcap and art supplies aisle

In the wake of Dollar General settling a class-action lawsuit due to prohibitively cluttered aisles, Popshelf promises to be “a place that’s clutter free.”

In addition to more shopper-friendly aisles, Popshelf hinted at a new mobile app for added convenience.



There will be 1,000 PopShelf stores by the end of 2025.


There are currently more than 30 PopShelf stores, and Dollar General says they’re going to add 100 more by the end of the 2022 fiscal year. And by the end of the 2025 fiscal year, there will be 1,000 of these bad boys. No telling just where these new stores will be located, but we’ll let you know as soon as we know.

If you can’t wait that long, don’t forget about DGX — Dollar General’s first experiment with a new store format. (DGX is a lot like a regular Dollar General, but smaller, and with an assortment of grab-and-go food.)

Dollar General Opening 1,000 New 'Popshelf' Stores