We're reader-supported and only partner with brands we trust. When you buy through links on our site we may receive a small commission at no extra cost to you. Learn More. Product prices and availability are accurate as of the date and time indicated and are subject to change.

Shopping at a Popshelf store is nothing like visiting their parent company Dollar General. When thinking about Dollar General, penny items and messy stores typically come to mind.

But the Popshelf concept tries to create a new kind of discount store experience — with a lot of purple accents. You’ll find limited-time merchandise, seasonal items, beauty products, living room decor, party supplies, candles, craft materials, kitchenware, and more inside their stores. And Popshelf still sells plenty of Dollar General’s store brands, too. Here’s your complete guide to everything to know about Popshelf!

Download The Krazy Coupon Lady app for more money-saving tips, deals, and coupons.


What is Popshelf?

A woman with two children holding Popshelf store shopping bags, standing in front of a Popshelf store.

If Target and a dollar store had a baby, Popshelf would be their child. Dollar General owns Popshelf and opened up several dozen locations in the fall of 2020 starting with Nashville, Tennessee. As of October 2022, there are a total of 95 Popshelf stores. Georgia has the most locations with 21 Popshelf stores.

According to Dollar General, by the end of the 2025 fiscal year, there will be 1,000 of these bad boys out there. No telling just where these new stores will be located, but we’ll let you know as soon as we find out.

What are Popshelf’s hours?

Most Popshelf stores are open daily from 9 a.m. – 9 p.m., which is pretty similar to Dollar General’s hours. Near me, Dollar General stores are typically open from 8 a.m. to 9 or 10 p.m.


Most items at Popshelf cost $5 or less.

Christmas merch on a table with a sign that says $5 or less

What is Popshelf’s main perk? Their price point. These discount stores have set their prices low and everything is easy to understand — all merchandise is priced with only rounded dollar amounts. Although most items are priced at $1, $2, $3, or $5, Popshelf does sell some things for as much as $10.

You’ll find home goods, party supplies, craft items, and more at these prices.


Get a free reward box when you sign up for Popshelf Rewards.

Popshelf product boxes on display in a store

When you sign up for the Popshelf Rewards program, you’ll get a free reward box. You can choose from beauty items, candles, stationery items, snacks, or bath products in your Popshelf Rewards box.

Related: Like getting stuff for free? Here are all the places that’ll give you freebies, rewards, and discounts on your birthday.



Skip the clutter — Popshelf has a cleaner shopping experience than Dollar General.

Interior of a Popshelf store

From what we can tell, Popshelf has lived up to their promise to be “a place that’s clutter-free.” Considering Dollar General is kinda known for their cluttery stores (cough … class action lawsuit), having the Popshelf stores nice and clean is a good change.


Find clearance items at Popshelf, too.

A Popshelf shopping cart filled with fall merchandise.

Like a traditional Dollar General, Popshelf offers a clearance section and penny items, too. The markdowns won’t be as plentiful as what you’ll find in a Dollar General, but you never know what you’ll stumble across.

Related: We wrote a whole guide for how to shop the Dollar General Penny List!


What Is Popshelf & How Does It Relate to Dollar General? We Have the Deets!