On National Bagel Day, you can enjoy these ring-shaped bread rolls all day long with freebies and deep discounts. Whether you like your bagel smothered in cream cheese or with lox and capers, you’ll be able to savor them all on one of our favorite food holidays — National Bagel Day.
You'll have to wait until Jan. 25, 2026, for the next National Bagel Day. Until then, here's a look back at what we saw during the last event, so you know what to expect next year from places like Biggby Coffee, THB Bagelry & Deli, even Albertsons, Target, and more. We'll update this post as the food holiday nears.
And if you want to know the cheapest ways to get bagels, we have all the bagel coupons you should use on your next grocery run.
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Offers, prices, and local participation may vary.
National Bagel Day is an annual day of bagel deals and freebie offers.
On National Bagel Day, restaurants and stores roll out discounts to celebrate the round bready snack. You can expect a variety of promotions, such as BOGO free deals, discounts on bagel combos, and freebies with purchases. Participating establishments have included Bagel Boss, Dunkin, Caribou Coffee, and many others.
National Bagel Day happens every year on Jan. 15.
National Bagel Day used to be on Feb. 9 — which is also National Pizza Day — but Thomas' Bagels held a nationwide vote to pick a new date, and as of 2019, that day became Jan. 15. In 2026, that falls on a Thursday.
National Bagel Day deals we hope to see in 2026.
Albertsons: Look for Albertsons to celebrate National Bagel Day 2026 with BOGO free Thomas' Bagels.
Barry Bagels: Barry Bagels will likely offer a free bagel with cream cheese when you order a bagel (with cream cheese or flavored cream cheese) and drink on National Bagel Day 2026.
Biggby Coffee: Next year, we predict Biggby Coffee will have 50% off bagel sandwiches on National Bagel Day (Jan. 15).
Bruegger's Bagels: Rewards members can look forward to a FREE bagel and cream cheese with any purchase at Bruegger's Bagels on National Bagel Day.
Einstein Bros. Bagels: In 2026, rewards members will likely get a free egg sandwich with an online or in-app purchase at Einstein Bros. Bagels on National Bagel Day.
Essa Bagels: We anticipate Essa Bagels will have a National Bagel Day deal through Goldbelly in 2026.
H&H Bagels: Next year, watch for a National Bagel Day discount on nationwide shipping orders at H&H Bagels when you use a promo code at checkout.
Kroger: Kroger will likely offer a National Bagel Day deal on Lender's Bagels.
Manhattan Bagel: Members of the Manhattan Bagel Club can expect to receive a promo code via email for a free bagel with cream cheese on National Bagel Day.
Noah's NY Bagels: We predict Noah's NY Bagels will offer rewards members a FREE bagel & shmear at on National Bagel Day in 2026.
Panera Bread: Next year, on National Bagel Day, MyPanera Rewards members will likely get a reward for a free bagel with cream cheese at Panera Bread with a purchase.
Publix: Look for a BOGO free deal on Dave's Killer Bread Bagels at Publix in celebration of National Bagel Day.
Target: You can expect a deal on Canyon Bakery Bread bagels at Target.
THB Bagelry & Deli: On National Bagel Day 2026, watch for THB Bagelry & Deli to give their rewards members a free bagel and cream cheese with any in-app purchase. You can also expect the Cinnabagel to return for Jan. 15, 2026 only.
Everyday Bagel Deals
New MyPanera Rewards members get a free bagel when they sign up.
When you first join the MyPanera Rewards program, you’ll get a coupon for a free pastry, including a bagel (priced at $1.89), on your next visit. This reward can be redeemed on National Bagel Day if you aren’t a MyPanera rewards member already.
Still looking for more bagel deals from Panera? You can get a baker’s dozen (13) bagels from Panera Bread for only $9.49 on Tuesdays. That’s $4 less than a baker’s dozen bagels (regularly $13.49) from Panera.
We’ve found every way to make Panera Bread menu prices super cheap.
Buy a baker’s dozen from Barry Bagels.
Barry Bagels offers 13 bagels in their order for a dozen. If you buy a single bagel, you’ll pay $1.99, but buy a baker’s dozen and you'll pay $16.79, or $1.29 per bagel.
Get a free bagel when you join the Bruegger’s Bagels rewards program.
When you join the Bruegger’s Bagels Rewards program, you’ll get a coupon sent to your account for a free bagel and cream cheese spread worth up to $3.99. This deal is available on National Bagel Day — and every other day of the year.
Join the Einstein Bros. rewards program to get a freebie like their egg sandwich.
When you join the Einstein Bros. Rewards program, you’ll get a coupon for a freebie like their egg sandwich with any purchase — a $7.99 value.
This deal isn’t exclusive to Jan. 15, but any new rewards member can enjoy this benefit for up to 14 days after signing up.
Get a free bagel and schmear when you register for Noah’s Bagels Rewards and make a purchase.
Join Noah’s Bagels free rewards program and you’ll get a bagel and cream cheese (regularly $4.38) free with purchase.
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