National Popcorn Day is an actual holiday, y'all (and it's one I can 100% get behind). For one day in January, movie theaters and popcorn retailers offer deals that'll save you major money.
I’ve rounded up all the major national chains and retailers that typically offer discounts on National Popcorn Day every year. Spoiler: My fave deal is the $5 BYOB (Bring Your Own Bucket) bargain at Cinemark theaters that we've seen for two years in a row now.
Here’s a look at the National Popcorn Day popcorn deals that are predicted for 2027.
National Popcorn Day is an annual event where theaters offer free or cheap popcorn to moviegoers.
On National Popcorn Day, movie theaters across the U.S. offer various deals like discounted or free popcorn, with participating chains including AMC Theatres, Cinemark, Alamo Drafthouse, Regal Cinemas, and more.
Additionally, specialty popcorn shops like Garrett Popcorn and online retailers like The Popcorn Factory also join in the celebration with discounts and promotions.
National Popcorn Day happens every year on Jan. 19.
There’s no special significance to the date, but you can count on Jan. 19 every year being National Popcorn Day. In 2027, that’ll be Tuesday, Jan. 19.
National Popcorn Day Deals We Expect To Return
These are the deals we've seen consistently for the past handful of years. It should help you prepare for next year's discounts.
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Cinemark Theatres — BYOB for $5: Visit your local Cinemark Theatre on Jan. 18 - 19 and bring your own popcorn bucket to refill for just $5. The maximum bucket size you can bring is 400 ounces (50 cups).
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Emagine Theaters — $5 Any Size: Enjoy $5 popcorn in any size all day at Emagine Theaters on Jan. 19. Plus, get a pull-tab card with mystery prizes redeemable at a future visit.
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Marcus Theaters — Free Large Popcorn: Guests who purchase a ticket to any movie on January 19, 2026, at Marcus Theatres or Movie Tavern locations receive one free large popcorn.
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Regal Cinemas — Free Small Popcorn: Dress up as your favorite movie character and get a FREE large popcorn with any movie ticket purchase on Jan. 19.
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Showcase Cinema — Free Small Popcorn: Showcase Cinema Starpass reward members may get a free small popcorn with any movie ticket purchase on Jan. 19.
Predicted National Popcorn Day Retail Discounts
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The Popcorn Factory: Watch for 30% off sitewide for one day only to celebrate National Popcorn Day at The Popcorn Factory. They'll likely offer a coupon code for the discount.
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Doc Popcorn: Participating Doc Popcorn locations sometimes set up a designated 2-hour period on Jan. 19 to give away a free 12-ounce cup of Better Butter Doc Popcorn to customers visiting in-store.
Related Reading:
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