I’ll admit it—I’m an indecisive shopper. Sometimes I just can’t decide whether a product is worth the amount of money it costs. So like most people unsure of something, I tend to dismiss it until I’ve thoroughly thought it out. Over the last year or so, my indecisiveness has worked out in my favor, especially when I shop online. I’ve consciously abandoned my cart on almost every website I shop, and if I don’t return to buy my product within a few days, I tend to get email reminders with discount codes attached to them. Accidental score! Now that I know the rules of the game, I play it.
Cart abandonment may be a new term for you, but it certainly isn’t for online retailers. According to Baymard.com, the average documented retail cart abandonment rate is 67.89%. This means that over half of online shoppers select merchandise to be added to their online shopping cart, then leave the site without actually purchasing their selected product. How frustrating this must be for retailers! Businesses really want their customers to return and buy more products, so much so that they are sometimes willing to offer discounts upon your return and purchase. Below are some tips to consider before you hit “Confirm Order.”
1. Know which sites persuade best
I happily invite persuasion through discounts! According to general consumer comments and personal experience, here are some of the most-known persuasive online retailers willing to discount your purchase if you return to their site:
2. Register with the website
Simply registering with a website will get you some welcome coupons. Businesses love new visitors and want to engage new customers by offering discounts. If you’re new to a website, you’re more likely to get coupons. Try creating a new email account strictly for retailer notifications.
3. Stock up your cart
Because I’m not the first genius to come up with cart abandonment, businesses have really been weighing out the pros and cons of offering discounts to cart abandoners. They weigh the value of your cart before giving you a discount when you check out. The more profit they’ll get from your cart, the better chances are that you’ll get a coupon. So next time you’re considering that food processor again, try adding a Kitchen Aid or two to your order then only purchase what you really want on your next visit.
4. Stop right before you hit “Purchase”
Complete as much of the checkout process as you can. Even entering your address and credit card information will help you get what you want for cheaper. Stores are able to count on you as being an earnest purchaser because you’re serious enough about a product to enter in card information. When you enter your billing address, retailers are also better able to determine whether offering you a discount is beneficial to them. For instance, if you live in a city that’s near a store’s warehouse, they’re more likely to offer you free 2-day shipping.