Getting stuck in the middle seat is one of the most dreaded parts of flying — especially now that Southwest is officially ending their open seating policy.
On Tuesday, Jan. 27, 2026, Subway is rewarding passengers who are “sandwiched” in a middle seat with a $20 Subway gift card, redeemable for footlongs or other Subway deals and menu favorites. All you have to do is snap a selfie from your seat and share it with Subway.
This promotion is tied to the change Southwest is making to their seating policy. They're doing away with boarding groups and switching to assigned seats, so flyers can no longer try for an early boarding group to avoid the dreaded middle. That means a lot of flyers are losing control over where they sit.
Here’s everything you need to know about Subway’s Middle Seat promotion, including who qualifies and how to claim your free food.
What's on this page:
What KCL Experts Say You Should Know
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The promotion runs Tuesday, Jan. 27, 2026, only.
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It’s open to 737 passengers who are assigned a middle seat on eligible flights.
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Travelers must submit proof of their middle-seat assignment.
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Participants will receive a $20 Subway gift card while supplies last.
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No purchase is required to participate.
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The promotion is open to U.S. residents 18 or older.
How to Get a Free $20 Subway Gift Card for Flying in the Middle Seat
Participating is easier than loading your carry-on into the overhead bin.
Step-by-Step:
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Fly on Tuesday, Jan. 27 on a qualifying flight.
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Be assigned a middle seat (aka the “Sandwich Seat”).
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Take a selfie from your seat during your flight.
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Visit SubwayMiddleSeat.com, and upload your selfie and proof of your middle-seat assignment.
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If approved, you’ll receive a $20 Subway gift card.
Who's eligible?
Don't think you can just swap your aisle seat for a middle and snap a selfie. You'll need to upload proof of your middle seat assignment along with your selfie to SubwayMiddleSeat.com to qualify.
Here's everything else you need to be eligible for this promo:
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Fly on Tuesday, Jan. 27, 2026.
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Be assigned a middle seat.
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Be 18 years or older.
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Be a legal resident of one of the 50 U.S. states or D.C.
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Submit valid proof through SubwayMiddleSeat.com.
While prizes will likely run out fast since only 737 can win, a $20 gift card is a solid freebie, considering you can use it to get two 6-inch subs with a little left over. This Subway promotion flips one of the biggest frustrations with flying into the chance to get something free (and kinda fun).
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