What’s better than grabbing cheap backpacks for the kids every school year? Winning one in a free backpack giveaway that costs nothing to enter. Every year, participating Verizon Wireless Zone stores (Verizon authorized retailer) host a free backpack giveaway at the end of July.
Look for Wireless Zone to host their 14th annual School Rocks Backpack Giveaway (also known as the Verizon Free Backpack Giveaway) on July 26, 2026, starting at 1 p.m. local time. Here's what you can expect, based on the last event.
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Verizon's Free Backpack Giveaway happens once per year and offers free backpacks.
The Verizon Backpack Giveaway is an annual event held at Wireless Zone stores (Verizon authorized retailers) around the U.S. to help reduce some of the financial burdens of back-to-school expenses which, according to a National Retail Federation survey, cost an average of $875.
KCL predicts the next Verizon Backpack Giveaway will take place on Sunday, July 26, 2026.
Although the date changes, over the last few years the Verizon BackPack giveaway has taken place on the last Sunday in July. That's why we predict the next giveaway will happen on, Sunday, July 26, 2026. Next year, they'll likely hand out 150,000 backpacks on a first-come, first-served basis, while supplies last at participating locations from 1 - 4 p.m. (local time). Here are the dates for the most recent giveaways:
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July 27, 2025
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July 28, 2024
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July 30, 2023
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July 31, 2022
Do you get school supplies in the School Rocks Backpack?
Every year until 2024, each backpack contained various free school supplies, like folders, paper, pencils, a ruler, a pencil box, and a glue stick. Next year, kids will likely receive a FREE backpack, but no supplies.
How do I find a Verizon Backpack Giveaway event happening near me?

Look for over 1,000 Wireless Zone locations across the U.S. to take part in the Verizon Backpack Giveaway in 2026. To find your nearest giveaway event, you can visit the Wireless Zone website or click the button below to find participating locations.
KCL TIP : The free backpacks go fast, so we recommend getting to your local store early.
There's a limit of one per child, and kids must be present to get a backpack.

Like every other giveaway, there are some details you need to know. There are only two for the School Rocks Backpack Giveaway; be sure to read them so you don’t lose out:
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Limit of one backpack per child.
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Your child must be present to get a free backpack.
Other Ways to Get Free or Cheap Backpacks or School Supplies

If you missed the School Rocks Backpack Giveaway, we have other ways you can get cheap backpacks or free school supplies for the upcoming school year.
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Shop at Walmart or Walgreens for the lowest prices on backpacks, sometimes as low as $6.
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Look for a free school supply offer from Staples.
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Finally, use coupons and rebate apps to lower the cost of back-to-school shopping to almost free.
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