Joanie Demer | 

Bath & Body Works Black Friday 2024: Expect a Buy 3, Get 3 Free Party

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The Bath & Body Works Black Friday sale is a good sale that can be a great sale, if you shop it the right way. Black Friday is the first of three major Bath & Body Works’ winter sales. The others include Candle Day (predicted Dec. 6, 2024) and the Semi-Annual Sale (predicted Dec. 26, 2024). Plus Black Friday is followed closely by the Bath & Body Works Big Weekend Event, which will run Nov. 30 – Dec. 1.

The Black Friday sale at Bath & Body Works is typically the same each year: The whole store goes BOGO free online on Thanksgiving Day, but instead of buying one, you have to buy 3 to get 3 free in return. Then that same Buy 3, Get 3 promotion is available both online and in-store on Black Friday, Nov. 29, 2024. Fifty percent off is good savings, of course, but you know we always like to aim higher. Luckily, there are three ways to take this sale up a notch.

3 Ways to Save During the Black Friday Sale

  1. Get a Bath and Body Works winter mail coupon to stack with the sale.

  2. Wait for a stackable coupon code to be released during the sale.

  3. Pick up a limited-edition Black Friday Gift Bag.

Here’s the full breakdown of store hours and how the sale works.

Looking for the latest B&BW deals? Check out our Bath & Body Works coupons page or text BBW to 57299 to get on our Bath & Body Works text alerts list.

Bath & Body Works Black Friday has storewide discounts for 5 days, including Buy 3 Get 3 free deals.

Bath & Body Works Black Friday is a five-day sale leading up to Black Friday, with different deals dropping every day. In 2023, Monday through Wednesday offered special deals on hand soaps, 3-Wick Candles, and body care items. On Thursday (online) and Friday, the store offered a mix-and-match Buy 3, Get 3 Free promo store-wide. 

KCL predicts the next Bath & Body Works Black Friday Sale will begin Monday, Nov. 25, 2024.


Bath & Body Works hasn’t officially announced the next date for their Black Friday Sale, but based on what they've done in recent years, we here at KCL predict that it’ll take place between Monday, Nov. 25, and Friday, Nov. 29, 2024. 

How do we make our prediction?

Since 2020, Bath & Body Works has started their Black Friday Sale the Monday before Thanksgiving, running for five days, before ending on Black Friday proper. Since the Monday of Black Friday week is on Nov. 25, that informs our prediction. 

1. When will Bath & Body Works Black Friday start in 2024?

bath and body works graphic

Bath & Body Works’ sale typically starts the Monday before Black Friday. If they follow this tradition, the next one will start on Monday, Nov. 25, 2024.

In 2023, the first day of the sale boasted $2.95 hand soaps and the debut of an exclusive 3-Wick Candle Ornament for $9.95. After that, it went to Buy 3, Get 3 Free Body Care and $12.95 candles for a couple of days before rolling into Buy 3, Get 3 Free across the entire store.

The Pure Wonder Gift Totes I’ll go over in a minute became available to everyone in 2023 on Thursday, Nov. 23 online, with rewards members getting early access in-store and online to those totes on Wednesday, Nov. 22 (a day earlier). Note that you couldn’t combine the Buy 3, Get 3 offer with the $40 tote purchase. In other words, you couldn’t buy three $40 Pure Wonder Totes and then get three of those bad boys for free in return. There was a limit to one. And they were sold out by Cyber Monday.

2. Bath & Body Works Black Friday Hours

bath and body works black friday graphic

Black Friday hours can vary by store location, so always check before you go in to shop, but here is what you can likely expect. Stores usually open with Black Friday deals starting at 9 a.m. on the Monday before Thanksgiving.

On Black Friday, Bath & Body Works stores open at 6 a.m.

3. When does the Bath & Body Works Black Friday ad drop?

Person walking into bath and body works

In 2023, Bath & Body Works started dropping Black Friday “ad” hints to their myRewards members Sunday, Nov. 19 via their app. Then a look at the deals became available to everyone on Monday, Nov. 20.

4. Black Friday Flash Sales

Person shopping at Bath and body works.

In the past Bath & Body Works held online flash sales Thanksgiving morning. That didn’t happen this year but we did see a flash sale the morning of Black Friday and they rolled out out a few on Cyber Monday. Here’s what we saw on Monday, Nov. 27, 2023:

6 AM – Noon: EST: $2.95 hand soaps

Noon to 6 p.m. EST: Select $5.95 items

6 p.m. – Midnight EST: Extra 10% off orders

5. Bath & Body Works Cyber Monday is two days long.

Person holding up phone next to candle display at bath and body works

Traditionally Bath & Body Works Cyber Monday sale runs over the course of two days and that’s how we expect it to work again in 2024. In 2023, the Cyber Monday event happened on Monday Nov. 27 and Tuesday, Nov. 28. We can’t talk about Bath & Body Works Black Friday and Cyber Monday without mentioning Candle Day and their semi-annual sales in December.

Bath & Body Works Big Weekend Event was Nov. 25 – 26, 2023

As we mentioned above in their sale schedule, Bath & Body Works kept the savings going in 2023 with their Big Weekend Event. It took place from Sat. Nov. 25 – Sun. Nov 26. This is when we saw those $2.95 Wallflowers Fragrance Refills and $4.25 Fragrance Mists.

Bath & Body Works Candle Day showed up on Dec 1, 2023

It’s the only day of the year you should buy three-wick candles. The price is lower than on Black Friday!

RELATED: Learn all about the Bath & Body Works Candle Day Sale and what to expect.

Bath & Body Works Semi-Annual Sale is usually on Dec. 26 every year

The single best sale of the Semi-Annual Sale, where select fragrances are 75% off. This is the one you don’t want to miss.

Learn all about it: Bath & Body Works Semi-Annual Sale

6. How to Shop the Sale

Buy 3, get 3 free in store and online.

Person looking at soap in side Bath and Body Works

Every year, during Bath & Body Works Black Friday hours, it works the same: Buy 3, Get 3 free on everything online and in stores. Buy 3, get 3 starts on Thanksgiving Day, Nov. 23, online only. Then it will be available online and in-store on Black Friday, Nov. 24.

Bath & Body Works runs this Buy 3, Get 3 free sale five or six times a year, so Black Friday might not jump out as very exciting. A few things to keep in mind though: during other BOGO sales, often only select categories are included. For example on Tuesday and Wednesday of the sale, it’s Buy 3, Get 3 free body care only. But it gets more unique on Thursday and Friday in that nothing is excluded from the Buy 3, Get 3, not even hardware like candleholders and such. It can be a great time to save on items that don’t usually go on sale.

But there are ways to boost your savings up above 50% during Black Friday, and that’s really what we’re here to talk about.

Related:Bath and Body Works Black Friday Coupon

One of the best deals is the $40 gift bag worth $112.95.

the bath and body works tote bag gift set

The Pure Wonder gift set was available to rewards members on Wednesday, Nov. 22, 2023. Then it’s accessible by everyone else beginning on Thanksgiving, Nov. 23. The bag (sometimes a box) typically contains an assortment of products worth over $100, and it costs only $40. But you had to make a $40 qualifying purchase in order to purchase the set. In 2023 it was sold out by Cyber Monday.

This year’s gift set was regularly priced at $112.85 and included these items:

  • Pure Wonder Body Lotion, 5 oz

  • Pure Wonder Foaming Hand Soap, 6.75 oz

  • Pure Wonder 3-wick Candle

  • Pure Wonder Body Wash, 10 oz

  • Pure Wonder Fragrance Mist, 8 fl. oz.

  • Merry and Brith Shea-Infused Lounge Socks

  • Quilted Tote Bag

Bring your coupons during Bath & Body Works Black Friday hours.

bath and body works mailer being held in front of mailbox

Bath & Body Works coupons don’t have any blackout dates, so if you’ve got a valid coupon, you can use it on Black Friday or even Cyber Monday.

  • To get coupons in the mail, fill out this form online and select topic “Mailing address add/update” to begin receiving coupons.

  • We expect this year’s Bath & Body works holiday coupons to include a $10 off $40 purchase coupon that will stack with any day of the sale.

Another good bet for a coupon code on Black Friday is the $10 off $30 coupon you can get for joining My Bath & Body Works Rewards. The coupon code is valid in stores and online.

Because you’ll only have 30 days to use this coupon after you sign up, don’t take the steps to get this coupon until the week before Black Friday. If you already have an account, sign your partner up — or your mom, or the mail carrier, or anyone willing to share that code with you once they receive it.

If you received the Oct. 2023 Bath & Body Works coupon mailer, we advised to use your $10 off a $35 purchase coupon.

In Oct. 2023, Bath & Body Works released a mailer including the following coupon that can be used during Black Friday:

  • $10 off a $35 purchase (valid 11/20 – 11/26)

The Bath & Body Works Holiday mailer included a $10 off $40 coupon, but you couldn’t use it until Cyber Monday (Nov. 27).

Ahead of the holidays, Bath & Body Works sent out a different mailer featuring the Pure Wonder gift bag and three coupons. However only one of them is valid during the Black Friday sale.

  • Free full-size body care item (up to $17.95) with a $10 purchase

Bath & Body Works does NOT have free shipping on Black Friday.

bath and body works shipping box on front step

I never get too excited about online sales since Bath & Body Works free shipping doesn’t exist (unless it’s during a promo). Unfortunately, even on Black Friday, customers must pay $6.99 shipping, no matter how large the order.

The only workaround is buying online and picking up in-store, which is a great option for those looking to avoid crowds. Bath & Body Works store pickup is only available at select locations. Just keep in mind, the only items available for pickup are those that are in stock. There is no ship-to-store option.

After your purchase, you have five days to pick up your order. That means you can shop online on Thursday and not go into the store until the following week, when the sale has technically ended. (But if you go on Saturday, the day after Black Friday, the Bath & Body Works “Big Weekend Event” will be in full swing.)

If you don’t like the scents in your gift bag, exchange them for ones you do.

Person holding up a pink candle from Bath and Body works to their nose to smell

You read that correctly. If you don’t like the items in the gift box, you can exchange them for new ones!

Bath & Body Works’ return policy is the actual best, but people have abused it over the years resulting in a few tweaks in it. Bath & Body Works’ return policy is “Return anything, anytime for any reason. 100% Guaranteed.” Keep in mind, returns will be limited to merchandise that is in “new, gently used or in a defective condition,” an exchange will only be permitted for the same product type with the same ticket price as the product being exchanged, and price adjustments exclude select promotions lasting 48 hours or less, for example, Candle Day.

You can read more on the return policy tips and tricks in our Bath & Body Works Sale Hacks. Some shoppers even report that store associates will allow them to swap out items in the tote/box AT TIME OF PURCHASE. While that’s certainly not a company policy, and on a busy shopping day seems a bit of a long shot, it’s always worth asking. If not, no sweat. Come back literally any time.

Get text reminders from Krazy Coupon Lady for every Bath & Body Works sale.

person holding phone with bath and body works candle day notification

If you want in on our free Bath & Body Works alerts, text BBW to 57299 and be the first to know about the hottest deals each day, like reminders of Bath & Body Works Black Friday hours, the Big Weekend event, and more.

Download the Krazy Coupon Lady app for Bath & Body Works deals and sale reminders.

Someone holding a phone displaying The Krazy Coupon Lady app's page about Bath & Body Works sales.

Be sure to download the Krazy Coupon Lady app for the latest Bath & Body Works coupons and deals. You can also visit the KCL Bath & Body Works coupons and deals page on your phone or computer.

FAQs About the Sale

Are Bath & Body Works stores closed on Thanksgiving?

Bath & Body Works stores are closed on Thanksgiving, but the online Black Friday deals do not pause on Thanksgiving.

What are the Bath & Body Works Black Friday hours?

Most Bath & Body Works locations open at 6 a.m. on Black Friday. Stores in malls and free-standing stores may have different opening times, so check your local listings to confirm your nearest Bath & Body Works Black Friday hours.

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