Black-owned businesses aren’t just a segment of the economy to shop in during Black History Month or Small Business Saturday. These businesses are shoppable year-round. Because Black-owned businesses have a more challenging funding gap to launch compared to owners of other races, it’s important to support them year-round. Plus, shopping from Black-owned businesses provides an opportunity to better understand the culture, create jobs, and close the racial wealth gap.
To celebrate Black-owned businesses, we’re highlighting some of the best companies for beauty, health, home, food and drink, kids’ items, and education. Many of the businesses below are available at Nordstrom, Target, Sephora, Walmart, Ulta, Sally Beauty Supply, Amazon, and Kohl’s. Just note that some brands, like Carol’s Daughter and SheaMoisture, have been sold to cosmetics companies to help compete with bigger brands. However, we included them on this list because they were founded and their products have been formulated by Black women.
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Black-Owned Businesses for Beauty
Pronounced ah-la-fee-uh (meaning “a state of peace, well-being, and health”), Alaffia is a skin and hair care company that offers clean fair-trade products from body washes to shampoos. In 2019 it received a Good Housekeeping Sustainable Packaging Award. Product sales help support the Alaffia Foundation, a nonprofit that empowers communities in Togo, West Africa. Use the code BATH15 to get 15% off.
2. Beauty Bakerie Cosmetics
While battling breast cancer, founder Cashmere Nicole was growing Beauty Bakerie to intertwine her love of makeup and sweets. Each all-inclusive product is 100% nontoxic and cruelty-free, and her line includes unique items like oat flour setting powder, vegan eyelashes, and chai tea toner. The brand gives back by supporting organizations that help orphaned children, stop human trafficking, and champion social justice issues. Find her collection at Ulta, Target, CVS, and Amazon, and get 15% off when you sign up for their email list.
Bevel is a premium men’s grooming and skincare line founded by Tristan Walker that aims to help those with sensitive skin and curly hair. He saw a gap in the grooming market for Black men and took action. You’ll find an assortment of lotions, razors, trimmers, and shave kits. While Procter & Gamble bought the company in 2018, Mr. Walker remains their CEO. Get 10% off your first order when you sign up for text alerts.
4. BLK + GRN
While it’s not a beauty brand per se, BLK + GRN is a virtual, all-natural marketplace with over 100 Black women-owned, cruelty-free, high-quality, and nontoxic products. The goal for founder Kristian Edwards, DPH, was to have a central location for Black women to find everyday products that weren’t produced with toxic and synthetic chemicals. You’ll find everything from vitamins and makeup to candles and menstrual care items. Get free shipping on your first order when you sign up for email and text alerts.
5. Black Girl Sunscreen
If you’re a person of color who uses sunscreen, you may notice that the white residue just doesn’t blend in. To solve this dilemma and still get sun protection, Shontay Lundy launched Black Girl Sunscreen in 2016. The brand sells broad spectrum SPF 30 – 50 lotions for the face and body. There’s even a sungloss SPF 50 to protect your lips. Her products aren’t sticky, are fragrance-free, dry clear, and get the job done. Spend $50 to get free shipping.
6. Briogeo Hair
Curly, straight, wavy, or coily hair will benefit from Briogeo‘s line of paraben-, sulfate-, and silicone-free products. People swear by their Don’t Despair, Repair Deep Conditioning Mask ($39, Briogeo’s). Allure has awarded it with numerous “Best of Beauty” and “Readers’ Choice” accolades since 2019. Not to mention the write-ups in InStyle, Forbes, O Magazine, and Refinery29. Sign up for their newsletter and get 10% off your first order.
7. Buttah Skin
Want skin that’s smooth like buttah? Some of Buttah‘s bestsellers for unisex, melanin-rich tones are their charcoal detox mask, Vitamin C serum, and exfoliating brush and cleaners. Founder (who’s also an actor and model) Dorion Renaud couldn’t find a skin product that he liked, so he created one. Each product is infused with organic shea butter to bring out your natural glow. Join their email list to get a 10% discount or refer a friend for 20% off your order.
8. Camille Rose
Camille Rose’s claim to fame is their hair products that can increase and retain moisture, all with hints of coconut, honey, and lavender. With nine hair collections (plus ones for the body and face), you can pick the right product for your oily, straight, kinky, wavy, coily, or curly ‘do. CEO Janell Stephens began in 2011 with a small line of skin care products to cure her kids’ eczema, then the company exploded into a premium natural brand. Over 300,000 locations carry her line, and most products have 5-star reviews.
9. Carol’s Daughter
I was fortunate enough to visit an actual Carol’s Daughter store in Brooklyn in the late 1990s. If I had known that it was headed to massive success, I would have invested! Lisa Page is the founder of Carol’s Daughter (her mom’s name is Carol), a sulfate-free line of hair, skin, and body goods. I highly recommend their Black Vanilla collection ($18, Amazon) — which has over 9,900 near 5-star ratings. It smells so good, it’s almost edible (but don’t do that).
Chafing and razor burn happen “down there,” and ConditionHER provides some relief with their natural moisturizer that won’t alter your pH balance. All of their products are scientifically tested, cruelty-free, and unscented for women’s delicate areas. They offer 10% off your first tube when you sign up for their newsletter.
11. Curl Mix
Husband and wife duo and CurlMix owners, Tim and Kim Lewis refused a $400,000 investment on Shark Tank and have since raised over $5 million in equity crowdfunding for their company. Their organic, curly hair products are free of sulfates, parabens, phthalates, and formaldehyde. Pick their “wash and go” systems or choose an individual serum, flaxseed gel, shampoo, conditioner, or moisturizer. Spin the wheel on their website to score 5 – 15% off your first order.
12. Fenty Beauty & Fenty Skin
Celebrity, fashion designer, and singer Rihanna created Fenty Beauty in 2017 for women of all skin tones. In fact, there are 50 shades of foundation. Don’t know your shade? Take Fenty’s virtual try-on service to pick the perfect tone. But it’s not just makeup that people love — Fenty provides solutions for your lips and eyes (there’s even a fragrance.) Score a 15% discount on any Fenty Beauty and Skin items by adding your email address to their marketing list.
If your hair fears wet weather, Hairbrella ($39.99, Amazon) is a stylish, waterproof, and functional rain hat that can protect your tresses. It’s lightweight, satin-lined, and has a waterproof PVC visor attached. With a variety of unisex styles (i.e., bucket or trapper hats), options for kids, and a collaboration with Steve Madden, you can weather the storm. New customers can get 15% off if you join their email list.
Former pastry chef Rebecca Grammer-Ybarra created Homebody to soothe the mind and body through plant-powered bath bombs, bath salts, oils, and polishes. The ingredients are sustainably sourced (some products have CBD) and are focused on relieving stress, pain, and sleep disruptions. Homebody’s exclusive line at Ulta — most of which have 5-star reviews — has everything you need to relax and drown the digital burnout.
15. Hyper Skin
If hyperpigmentation is a struggle for you, Hyper Skin says goodbye to dark spots and hello to an even tone (but one that isn’t splotchy and lightened). That’s why founder Desiree Verdejo formed the beauty brand. Their signature and award-winning Hyper Even Brightening Dark Spot Vitamin C Serum has nearly five stars (and almost 5,000 reviews) on Sephora and is packed with 15% Vitamin C, along with kojic acid, licorice root extract, turmeric, and licorice. Get 15% off of your first order when you register for their email list.
Kinky-Curly comes to the rescue of consumers who want to manage their naturally curly and kinky hair with effective detanglers and moisturizers. From curling custards and smoothing balms to overnight treatments and kids’ products, this business wants you to celebrate your authentic self. You won’t find any mineral oil, parabens, alcohol, silicone, wax, carbomer, petroleum, or acrylics in their line. A portion of their sales supports Charity Water, a nonprofit that helps bring clean water to developing countries. Customers across numerous retailers give their products 4- to 5-star reviews.
17. Melanin Hair Care
Founded by sisters Whitney and Taffeta White in 2015, their goal for Melanin Hair Care was to offer nontoxic, high-quality, clean, and healthy hair products. Using plant-based ingredients like turmeric, mango butter, and African Black soap, Melanin’s shampoos, conditioners, styling creams, and oil blends are simple and affordable. At Target, Melanin’s multiuse softening leave-in conditioner ($23, Target) has almost 2,400 5-star ratings.
18. Mented Cosmetics
Mented — short for pigmented — is a vegan, nontoxic, and cruelty-free makeup line for women of color. The founders began Mented after having a conversation about the lack of nude lipsticks for Black women and have now morphed into a brand that celebrates beauty despite the hue. There’s a shade finder tool to get the perfect foundation match or pick something for your lips, eyes, cheeks, nails, or brows. Get 15% off your first purchase when you sign up for their email list.
19. Mielle Organics
You can spot Mielle Organics‘ skin and hair products by their bright pink and green packaging. Made with organic and botanical extracts, they are sold in over 100,000 U.S. stores and are suitable for adults and kids. Founder Monique Rodriguez, a registered nurse, started with one product and now has 10 collections. Procter & Gamble recently bought Mielle, so their millions of followers can continue to use their products for healthy hair. Sign up for email alerts to get 20% off your first order.
20. Pat McGrath Labs
Dame Pat McGrath is an icon in the makeup world. Vogue named her the most influential makeup artist in the world. A 25-year veteran in makeup with nearly 5 million Instagram followers, she launched Pat McGrath Labs in 2015, and they’re now valued at over $1 billion. Her line of lipsticks, mascaras, foundations, eyeshadows, and concealers are exclusively sold at Sephora. Refer a friend to get 25% off for you (with a $100 purchase) and your makeup buddy.
21. Rosen Skincare
When founder Jamika Martin couldn’t find a natural product for her breakouts, she created her own. Rosen Skincare is a clean beauty company with products for textural issues like acne scarring and hyperpigmentation, but their real goal is to prevent and treat breakouts, scars, and dark spots. Using scientific research and natural ingredients like pure fruit powders, Rosen aims to reduce the severity of breakouts and provide antioxidant benefits. Get 20% off when you sign up for promo texts. You can also find their collection in Target, Nordstrom, Urban Outfitters, and Ulta.
22. Scotch Porter
Self-care and affordable grooming are important to men, too. That was the idea behind CEO Calvin Quallis’ Scotch Porter line of clean men’s personal hygiene products. What’s special is their masculine notes of musk and sandalwood, along with the use of nontoxic, plant-based ingredients like kale protein, shea butter, aloe, nettle leaf, and burdock root. Add your email address to their list to save 20% on your first order.
This beauty company is known for their hair and skincare products that use natural ingredients, such as shea nuts. While it was founded in 1912 by Sofi Tucker and modernized in the 1990s, the Unilever group bought SheaMoisture in 2017. Consumers rave about their shea butter soap, curl-enhancing cream, and coconut and hibiscus detangler. Their Jamaican castor oil combination pack ($34.99, Amazon) has over 8,700 reviews; most are five stars.
24. The Lip Bar
With a collection of affordable and gorgeous vegan and cruelty-free makeup, matte lipsticks, glosses, and eyeshadows, it’s no wonder that The Lip Bar has over 12,000 5-star reviews. Founder Melissa Butler was rejected on Shark Tank, but that inspired her to grow her brand, which is now available in Target and Walmart. Find a shade you like with their virtual try-on service.
To add some diversity to traditional bandages, Rashid Mahdi and Intisar Bashir created a covering that matched the varied tones of people of color. With the help of three Shark Tank investors in 2020, Brownadges exploded. Get 10% off your first order when you sign up for news alerts.
Mornings can be rough, but Golde‘s superfood lattes hope to change that with their matcha, turmeric, and cacao blends that help your skin, digestion, and energy levels. The brand’s cofounder, Trinity Mouzon Wofford, started in her 1-bedroom Brooklyn apartment with hopes of making wellness easy. Plus, they’re vegan and natural. There’s even a line of face masks at Sephora now, along with dietary supplements and collagen creamers. Refer a friend to get and give $5 off your first order.
27. The Honey Pot Company
Tired of the questionable fabrics and toxins that most products in the feminine care market have (and to treat her bacterial vaginosis), CEO Bea Dixon wanted something better — but still gynecologist approved and clinically tested. She created The Honey Pot, the world’s first plant-based feminine care system. It’s also recyclable, cruelty-free, and organic. The company sells menstrual pads, wipes, washes, supplements, postpartum healing pads, tampons, and more. Their highest ranking product on Amazon is their foaming wash, with more than 6,500 ratings.
28. Movita Organics
Founder Tonya Lewis Lee launched Motiva Organics, a line of gluten- and allergen-free, certified organic beauty and prenatal multivitamins, to help women find nutritional supplements more easily. The vitamins are elegantly packaged in glass amber-hued bottles. What makes them different is their use of whole food ingredients which, in combination with a probiotic fermentation system, makes them able to be taken with or without food. Take 25% off with a coupon on Motiva’s Amazon page.
29. Be Rooted
Be Rooted is a stationary and gift company that celebrates women of color through their artwork while offering inspirational messages of hope and optimism. All of their products are manufactured with ethically and sustainably sourced materials. Choose from gift sets, planners, journals, calendars, recipe binders, along with home goods items. Add your email address to their digital list to score 15% off your first order.
30. Jungalow by Justina Blakeney
What started as a design blog is now a lifestyle brand with over one million Instagram followers. Jungalow is a fan favorite with their colorful, modern, and lush home goods. With a collaboration with Target, now everyone can snag some of Justina Blakeney’s art, apparel, rugs, planters, pillows, and more. Save 5% when you use your Target RedCard.
There are bed sheets, then there are Jason Evege’s Linoto bed sheets. They’re on the expensive side, but they’re chemical-free and certified organic. They also come in 29 vibrant colors, are made in the U.S., and are 100% Belgian and Italian linen. Not everything is hundreds of dollars — Linoto also sells towels, curtains, napkins, tea towels, coasters, and more. To help you save, they offer $30 off your first order when you sign up for their newsletter.
32. Clare Paint
Clare Paint is the only Black-owned paint company in the U.S. Founder Nicole Gibbons has a background in fashion and interior design and wanted a stress-free painting experience. Their products are nontoxic, low odor, Greenguard Gold certified, and come in 61 designer-curated colors (for interior paint). You can find her products on the company’s website, but select Benjamin Moore stores to sell them. Aside from interior and exterior paint, Clare sells peel-and-stick paint swatches, ceiling paint, and primer. Subscribe to their newsletter for $5 off.
33. The Black Bread Company
As the world’s first Black-owned sliced bread company, The Black Bread Company was created out of frustration with the lack of representation in the bread aisle at their local grocery store. Founded by three best friends from Chicago, you’ll currently find honey wheat and premium white sliced loaves, but they’re anxious to expand to hot dog buns, brioche, and multigrain. Shop for it at Kroger, Mariano’s, and Amazon.
34. BLK & Bold Specialty Beverage
With numerous 5-star ratings on Target and Amazon, BLK & Bold is a coffee and tea brand that’s the first Black-owned coffee business to be nationally distributed. Created by two Gary, Indiana best friends, their company offers an assortment of fair-trade certified coffee and tea. To give back, they donate 5% of their profits to programs that help at-risk youth. You can take 15% off your order when you sign up for the text and email alerts.
35. Capital City
If you’re a Washington, D.C. native, you already know about mambo sauce. It’s the award-winning condiment from husband and wife duo Arsha and Charles Jones that’s tangy, sticky, and a little sweet. Folks use Capital City Mambo Sauce for dipping, marinating, or glazing all sorts of proteins. The addicting vegan sauce is free of high fructose corn syrup and comes in mild and sweet hot. Get it by the bottle, gallon, keychain, or travel size. There are nearly 12,000 5-star reviews on Amazon!
36. A Dozen Cousins
Ibraheem Basir founded A Dozen Cousins after becoming inspired by traditional Latino, Caribbean, and Black recipes. He also has lots of cousins! The company’s line of beans and rice is free of gluten, GMOs, MSG, and BPA. These ready-to-eat, vegan packages are packed with flavor in varieties like Mexican cowboy beans and bone broth rice. To help spread awareness of living a healthy lifestyle, A Dozen Cousins provides an annual grant to nonprofit organizations that assist underserved communities. Save with a Prime membership or apply Amazon’s $5 coupon to the A Dozen Cousins variety pack.
37. G Hughes
Award-winning barbecue pitmaster G Hughes‘ line of sauces, marinades, and dressings are all free of sugar and gluten. It started with his family’s secret barbecue sauce, and now his products are available to everyone in retailers like Walmart, Target, and Amazon. Save on your purchase with one of the retailers’ membership plans or minimum purchase amounts.
38. Goode Foods
Sold in Walmart, Kroger, and Meijer, Goode Foods has been around since 2003. Their non-GMO, kosher, and BPA-free canned beans and vegetables are high in vitamins, low in sodium, and without added sugar or gluten. Goode Foods is the first Black-owned company to be accepted by USDA for the Women, Children, and Infant program (WIC).
39. McBride Sisters
Founded by two sisters who grew up separately but realized that they both loved wine, the McBride Sisters‘ wine company was formed in 2019. With playful labels like “Yes She Can” and “Black Girl Magic,” their collection includes a red blend, sparkling rose, chardonnay, and riesling, among others. There’s even a wine club! The sisters give back by awarding grants to Black woman-owned businesses through their She Can Professional Development Fund. Join their newsletter list to get 15% off your first purchase.
40. Me & the Bees Lemonade
Founder Mikaila’s childhood bee sting inspired her after learning about the importance of bees. She combined her great-grandmother’s flaxseed lemonade recipe and honey and formed Me & the Bees Lemonade. A percentage of sales goes to help save bees. Numerous retailers stock her line of classic, black cherry, ginger, and prickly pear lemonades, and they boast 37,000 likes on Facebook.
41. Michele Foods
Michele Foods has been around since the 1980s, but when Aunt Jemima rebranded in 2021, Michele’s Syrup had a resurgence as consumers sought a replacement. Her line of gourmet syrups come in butter pecan, maple creme, and honey creme — all of which are her great, great, great grandmother’s honey-based recipes. Michele Foods was the first minority supplier for Walmart and Denny’s. You can find her syrup line in over 8,000 stores, including Target where you can save 5% as a RedCard member.
42. Partake Foods
Every product in the Partake Foods line is allergen-friendly (free of the top nine allergens), vegan, gluten-free, and non-GMO. That’s because when CEO Denise Woodard’s daughter was diagnosed with a series of allergies, she wanted a healthy snack that was flavorful, healthy, and allergen-free. Partake has a line of kosher cookies, baking mixes, snack packs, and breakfast mixes in flavors like cookie butter, chocolate chip, and birthday cake. Sign up for their mailing list for 15% off.
43. Uncle Nearest
Uncle Nearest — named after the formerly enslaved Black man, Nathan “Nearest” Green, who taught Jack Daniel distilling — is a top-shelf, award-winning whiskey brand. Made in Tennessee, it’s 100-proof and comes in four varieties, including 1856 premium aged and master blend whiskey. Uncle Nearest is sold in over 25,000 stores. Bookmark our Alcohol Coupons page for the latest discounts.
Black-Owned Businesses for Kids’ Items
44. Ada Twist Lab Doll
Based on the popular book and Netflix series, Ada Twist, Scientist, there’s now an interactive doll by manufacturer Just Play. The 12.5-inch Ada Twist doll comes with goggles, gloves, a science notebook, two lab flasks, and a 2-in-1 drawing board. The character was created to inspire girls to take an interest in STEM. Head to Walmart and earn free shipping on orders over $35 (or get free shipping as a Walmart Plus member).
45. Healthy Roots Dolls
In an effort to encourage girls to love their curls, Yelitsa Jean-Charles created Healthy Roots Dolls with different tones, curl patterns, and facial features. There are three 18-inch dolls — Zoe, Gaiana, and Marisol — whose hair can be washed and styled. Find them at Target and Macy’s. Use your TargetRedCard to save 5% on a doll.
46. Lily Frilly
The CEO of this company is only 8 years old, and she has retail space at Walmart and Target. (I’m clearly slacking in life … lol). Lily Frilly is a collection of glitter hair bows, headbands, clips, and scrunchies. Her new product, Cupcake Slime, is bound to be a winner for kids. Join their text list to get 15% off your first order.
47. Brilliant or BS
Brilliant or BS is a trivia bluff card game for adults. The 4- to 6-player party game requires players to pick a multiple-choice trivia card and guess who the liar is after the other players try to convince them that they have the right answer. There are 88 trivia questions in six categories — food and drink, history, geography, sports, science/technology, and entertainment. Former TV producer Kimelia Weathers Smith created the game, which can be found at Target and Barnes & Noble. Out of their nearly 500 reviews on Amazon, most consumers gave them five stars.
Inklings help kids improve their math and memory through a fun game. Geared for kids 5 years old and up, the early learning game is suitable for two to six players. There are 54 cards and six power cards (used in a shuffle and deal style), all of which are used to avoid the “ink.” Kids will use their math and memory skills to win. Find the Inklings memory game on Amazon.
49. Upbounders by Little Likes Kids
Little Likes Kids has an assortment of jumbo puzzles, memory games, flashcards, and placements that encourage belonging and acceptance. Their products are geared toward kids aged 6 and younger. Buy them on Pottery Barn Kids, Kohl’s, Amazon, Walmart, Target, and Nordstrom. Nordstrom currently has their 48-Piece Barbershop Memory Game for 56% off.
50. Urban Intellectuals
Black History can be easy and fun to remember with Freddie Taylor’s Urban Intellectuals‘ Black History FlashCards. Their 5-deck bundle contains full-color flashcards with bulleted facts along with a picture. Choose from general history, before 1492, Black women, STEAM, and Afro-Latin/Afro-Caribbean. Target just picked up the brand for their stores, and you can get 5% off with a RedCard membership.