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It’s been 10 years since the first Small Business Saturday, and this one might be the most crucial ever.

Plenty of multimillion-dollar corporate stores have closed this year, and small businesses have also had a rough year due to closures, reduced foot traffic, and the economic recession, and they’re counting on strong holiday season sales.

You don’t necessarily have to shop in person to help small businesses this year. Here’s how to shop Small Business Saturday — Saturday, Nov. 28, 2020 — online:


Shop Amazon’s Small Business listings with a gift card.

Amazon’s Small Business Gift Guide is a super-helpful one-stop shop for finding thousands of products made by small businesses. Browse by region, product type, price range, and owner type (Black-owned, women-owned, etc.).

Many of these items qualify for Prime 2-Day Shipping, so you can get them quickly. If you’re not an Amazon Prime member, sign up for a free 30-day trial.

Best of all, if you reload an Amazon Balance with your bank debit card, you get an extra 2% credited to your account. Then use your balance to buy these small business items.


Support local bookstores with Bookshop.org.

Mom and pop bookstores are able to compete with Amazon thanks to Bookshop.org, letting these small businesses sell their inventories online. Plus, Bookshop.org gives a portion of their overall proceeds back to the bookstores.

They’re not always going to beat Amazon’s prices (although sometimes they do), but rest assured that your purchase is directly helping small bookstores stay in business.

Plus, they offer free shipping through Cyber Monday, Nov. 30.



Check Etsy on Sale before shopping Etsy.

Etsy is the online marketplace where small businesses and independent creators sell their handmade, customized, and unique products.

The website Etsy on Sale combs Etsy’s site and pulls anything that’s currently discounted.

This means you’re only searching through thousands of items that are actually discounted instead of millions of full-price and discounted items to find something you like.

RELATED: Etsy Shopping Hacks


Select third-party vendors when you shop Walmart.com.

Two Walmart boxes on a doorstep

You can support small businesses when you shop from the Walmart Marketplace at Walmart.com. Here’s how:

  • Search for a product you want at Walmart.com or in the Walmart app.
  • Filter by Retailer — check the boxes of small businesses (don’t select Walmart).
  • Proceed with your purchase.

And if you buy a discounted Walmart gift card from Raise.com, you can use it to discount your third-party vendor purchase at Walmart.com.


Stack Black Friday savings with outlet prices at Novica.

International fair trade and handmade crafts marketplace Novica is offering a number of coupon codes during Black Friday/Cyber Monday:

  • $10 off orders of $50+ with code SAVE10
  • $15 off orders of $100+ with code SAVE15
  • $25 off orders of $150+ with code SAVE25

And Novica regularly offers $7 off purchases of $40+ for first-time customers.

Browse the Novica outlet page to see discounts of 25 – 40% on jewelry, clothing, handbags, accessories, paintings, wall decor, bedding & bath, holiday decor, and more made by small businesses.

After stacking outlet discounts and coupon codes, a black leather “globetrotter” bag would cost $125.39 (reg $187.99), 33% off.


Shop local businesses via Google Shopping.

Similar to how you shop on the Walmart marketplace, just search for the item you want, select a small business as the vendor, and then proceed to the seller’s website.

Google recently made it free for small businesses to sell via Google Shopping, so all of your purchase goes directly to the seller.

Tip: You can filter by price (including shipping) on Google Shopping, so you can price compare for the best deal.


Find small businesses’ websites with The Product Boss & Shop App.

The Small Biz Shopping Directory at The Product Boss lets you find small businesses’ websites when you browse by product type.

It’s one of the best directories we’ve seen, and they let you directly connect to these small businesses’ ecommerce sites.

The Shop app also lets you browse a list of shops near you, and then connects you to their websites.


Search your local Chamber of Commerce’s website.

Thousands of small businesses will be holding special offers and sales, in store and online. You’ll want to search the internet to find your community’s chamber of commerce or local government website.

Chances are, they’ll have a listing of local businesses participating in Small Business Saturday promotions.


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How to Shop Small Business Saturday Online