Back in May 2023, Starbucks first teamed up with Stanley to create a limited-edition, Target-exclusive, peach-pink Stanley Adventure Quencher Tumbler for $44.95. Since then we’ve seen two more Starbucks Stanley drops — with the winter pink Starbucks Stanley cup causing mass chaos at Target retailers nationwide on January 3, 2024.
As we approach a year’s worth of these coffee tumbler collabs, the coffee chain just dropped their spring Starbucks Stanley — in a light blue hue — in stores now, April 9, 2024.
The Next Starbucks Stanley Tumbler: 2024 Release Date
As predicted, the next Starbucks x Stanley collab is a springy light blue color, and it's here.
Unlike the pink winter cup which was only available at Target, the baby blue Starbucks Stanley cups are available at Starbucks Café locations as well as Starbucks located in Target stores — but it will still sell out fast.
We're hearing each location got 48 cups, but that will vary. If you visit your Starbucks Café and they're sold out, consider taking a trip to your local Target store. Our KCL team struck out at quite a few Starbucks locations before finding around 20 cups at the Guest Services area in a Target store in Washington, PA.
Starbucks Stanley Cup 2024 Schedule
Here’s KCL’s best guess of the drop dates for upcoming Starbucks x Stanley releases in 2024. Our predictions are based on past Starbucks cup release schedules and rumors from our favorite sources on Instagram and TikTok.
Per a pretty reliable source, the summer Starbucks Stanley is a yellow and chrome ombré design and will hit shelves on May 7, 2024 with a price tag of $59.95.
January 3, 2024: Winter Pink Starbucks x Stanley
April 9, 2024: Spring Blue Starbucks x Stanley
May 7, 2024: Summer Starbucks x Stanley (PREDICTED)
August 27, 2024: Fall Starbucks x Stanley (PREDICTED)
November 1, 2024: Winter Starbucks x Stanley (PREDICTED)
Past Starbucks x Stanley Cup Releases
As mentioned, we saw the first Starbucks and Stanley release in May of 2023. On May 9, 2023, the much-anticipated peachy pink cup hit shelves with a $44.95 price tag. And it sold out within minutes in both Starbucks Cafés and Target Starbucks locations.
Six months later — in November 2023 — a cherry-colored Starbucks Stanley cup arrived on shelves. This holiday red tumbler was priced at $49.95. Despite its hefty price tag, customers lined up outside Starbucks locations to buy one.
And then just two months after that, along with the Starbucks Winter Menu release on Jan. 3, 2024, the $49.95 winter pink Starbucks Stanley Cup release at Target caused mass chaos. It ended with in-store fights, long lines, and Target setting a rule of 1 cup per person, per day. This is likely why the new spring blue Stanley x Starbucks cup is available in both Starbucks Cafés and Target locations.
Starbucks Stanley Cups: Why Are They So Popular?
We’ve seen lines out the door, fist fights, and even people charging $10 for a picture with their Starbucks Pink Stanley Cup — what gives with this trend?
First, let’s look at the construction of the tumblers. Stanley is a well-known brand that has been around since 1913. In 2016 they released the Quencher H2.0 Flowstate Tumbler which has become a viral hit, particularly with Gen Z. These tumblers are so popular for four big reasons.
Durability: The stainless steel construction resists dents, scratches, and corrosion.
Insulation: Their double-walled vacuum insulation keeps drinks hot for up to seven hours or cold for up to 11 hours.
Size: The 40-ounce capacity is large enough for any favorite hot or cold beverage — coffee, tea, cocktails, or just plain water.
Versatility: These tumblers are designed to be dishwasher safe and have a tight-fitting lid, straw, and comfortable handle. Their shape fits in cup holders and makes them convenient for travel.
But what’s so special about Starbucks Stanley tumblers in particular? Besides the lettering along the side that represents the collaboration between brands with hugely loyal fanbases — Starbucks and Stanley — the limited availability contributes to their popularity. In a word, they’re viral. The tumblers found only at Target Starbucks locations are even more rare and hard to find. In fact, the Pink Starbucks Stanley Cup was sold in-store at Target only and each store had between 3 and 38 cups available. Which is why collectors lined up early to get ’em.
Another reason for those long lines? You’re not just waiting in line alongside other Stanley enthusiasts and collectors. You’re also competing with resellers. Yep, resellers make a pretty penny by selling rare colors on eBay or Facebook Marketplace. For example, one Target watercolor cup, originally $45, sold for $100 on Facebook Marketplace. Others are listed for as much as $350!
Starbucks Stanley Cup Dupes: Cheaper Alternatives
If you’re not willing to shell out $50 for a water cup — no matter how pretty and viral it may be — you’re not alone. We’ve been digging for Stanley dupes for years now and know which ones are a good deal and worth your time. Here are a few of our favorites, for up to 80% less than the Stanley x Starbucks cups.
Some Final Thoughts
The Starbucks x Stanley tumblers have gained popularity among loyal fans of both prominent brands. Their durability and viral reputation have made them a must-have for collectors of both Stanley and Starbucks merchandise.
We’re patiently waiting for the release of the Stanley x Starbucks blue tumbler for spring and you can bet several members of our team are Krazy enough to wait in line to get their hands on one. Stay tuned for pics and news about more upcoming Stanley x Starbucks collabs.
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