Starbucks for Life is back, y'all. Starbucks Rewards members can play this instant-win game Dec. 8 - Jan. 4, 2026, for a chance to win one of over 10 million prizes, including one of 17,000 Glass Bearista Cups. Just weeks ago, this viral cup sold out within seconds of opening time at Starbucks locations everywhere, and it's been impossible to find since.
Starbucks started Starbucks for Life in 2014, and every year, they offer their Rewards members a chance to win — you guessed it — Starbucks for life. If you're one of four winners lucky enough to score Starbucks for life, you'll get a daily credit in your Starbucks account for one free drink or food item for the next 30 years. And there are other prizes too, including stars, free coffee, bakery items and, of course, the Bearista cup for 2025.
Since we've been seeing fewer Starbucks deals lately, this is a great time to rack up some bonus Starbucks Stars and earn free Starbucks drinks.
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How to Play Starbucks for Life
Join the Starbucks Rewards program to get started. It's free to join, and along with access to the Starbucks for Life game, you'll also get access to Starbucks Bonus Star promotions which earn you free coffee and merch.
Once you have an account, visit the Starbucks for Life landing page and play to win. Players will race through the snow to find prizes. Alternatively, you can opt to skip the game and just claim your Instant Prize or entry for the day.
Earn free plays every Monday.
Starbucks for Life offers Free Play Mondays, meaning you can earn a free game play once every Monday (no purchase required). Just log in to your Starbucks Rewards account and play for a chance to win instant prizes like bonus Stars, free drinks, or collectibles like the Bearista cup.
Use the alternate entry method to play for free.
You can play twice every day, and you'll earn game entries by either making a purchase or by using the alternate entry method in the Starbucks app to enter without making a purchase. You'll have to fill out a brief questionnaire, though.
You can earn up to two bonus entries each week.
In addition to the two entries you can earn every day (see above), you can earn additional ones (up to two per week) for completing the following tasks:
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Week 1: Gift $10 or more Starbucks eGift Card using your Starbucks Rewards account.
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Week 1: Purchase a Mocha, Latte, treat or Egg Bites and Bakes as many times as indicated.
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Week 2: Purchase the qualifying amount of holiday menu items as your store requires.
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Week 2: Make a qualifying purchase on a weekend.
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Week 3: Make three qualifying purchases after noon within the week.
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Week 3: Purchase the indicated protein drink the number of times indicated.
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Week 4: Make two qualifying purchases at different Starbucks locations.
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Week 4: Purchase a Mocha, Macchiato, bakery item, or treat as many times as indicated.
Starbucks for Life: What You Could Win in 2025
Starbucks for life isn't the only prize you can win. They've got thousands of Instant Win prizes, including that elusive Bearista, alongside the grand prize and first prize rewards. For the full list of prizes and your chances of winning, see their official terms and rules.
Instant-Win Prizes
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Starbucks Bearista Glass Cup — 17,000 cups available
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Starbucks Bonus Stars
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Bakery Items
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Handcrafted Beverages
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$5 Starbucks Gift Card
Sweepstakes Grand Prizes
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Starbucks for Life: 4 winners receive a daily credit for 30 years for a beverage or food item (valued at $70,518)
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Starbucks for a Year: 50 winners receive a daily credit for 365 days for a beverage or food item (valued at $2,351)
Here's How to Win the Bearista Cup
If you're in this for the Bearista Cup specifically, here's what to know:
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There are 17,000 of the Bearista Cups up for grabs from Dec. 8 - Jan. 4.
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Randomly throughout the Starbucks for Life promo, there will be 17,000 computer-generated win times for the bear. No, these won't be posted publicly.
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If you're the first to play the game at one of those random win times, congrats. You'll see it as your instant win prize. However, you'll be asked to complete a short questionnaire and give your name, address, and date of birth within three days of winning.
Starbucks for Life FAQs
Has anyone ever won Starbucks for life?
Yes, they'll select four winners for the Starbucks for Life prize. You can see a winners list here when winners have been chosen.
Can you play Starbucks for life every day?
Yep. Earn entries daily, either by making a purchase at Starbucks, or by using the alternate entry method (no purchase necessary) in the Starbucks app.
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