Alana Vandagriff | 

Target Memorial Day Sale 2025: Up to 50% Off Outdoor Toys, Apparel, and More

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The Target Memorial Day Sale is one of the best times of the year to grab summer essentials on the cheap — think swimwear, apparel, ground beef, and more. You’ll even spot a few solid toy deals during the event, with some marked as much as 50% off. And here’s where things get good: Your Circle Card discount stacks right on top of sale prices, and Target Circle offers can turn a decent deal into a total steal.

Target stores will be open on Memorial Day 2025 (Monday, May 26) during regular hours, but most of the deals will be live online too, so you can shop from your couch with a burger in hand.

Before we dig into the best deals, here’s how to set yourself up for savings:

For more money-saving tips, text HACKS to 57299.

Target's Memorial Day Sale is a 9-day sale with best-of-the-year discounts on summer essentials.

The sale officially kicks off Sunday, May 18, 2025, and runs through Memorial Day on Monday, May 26. You can expect up to 50% off toys, up to 40% off apparel, deals on ground beef, and more.

Look for exclusive deals May 23 - 26.

But heads up — some of the best deals will drop during an exclusive 4-day sale from May 23 - 26.

The official Target Memorial Day Sale will begin Sunday, May 18, 2025.

Calendar graphic of Target Memorial Day Sale that starts on May 18 2025

As announced by Target, the Memorial Day Sale is confirmed to start Sunday, May 18 and run through Memorial Day on Monday, May 26. A few deals — like discounts on sandals and swimwear — will only be available during the 4-day window of May 23 - 26.

Is Target open on Memorial Day?

Yes, Target will be open on Memorial Day (Monday, May 26, 2025) during regular business hours. Store hours may vary by location, so it’s worth checking with your local store. Prefer to skip the crowds? All deals will also be available online.

The best Target Memorial Day deals are usually on apparel, food, and toys.

Sun Squad Toys: 50% Off

Sun Squad is Target’s go-to summer brand, and Memorial Day is when they drop the first big discount of the season. You’ll find up to 50% off Sun Squad outdoor toys, pools, floats, and water toys.

Swimwear: 30% Off

Over Memorial Day weekend, all swimwear is marked down by 30% — that includes styles for women, men, and kids. It’s one of the best swimwear sales Target runs all year (besides clearance deals).

Burgers and Treats: Up to 20% Off

Target always drops a few food deals for Memorial Day. This year, it’s buy one and get one 20% off all ground beef and beef patties, plus 20% off Favorite Day treats with Target Circle.

Keep an eye out for stackable Target gift card offers during the sale.

A person's hand holding two Target gift cards in front of a sign advertising getting a free Target gift card when you spend $25 on sun ca...

Target regularly gives out Target gift cards when you spend a certain amount on purchases in a particular category like diapers or laundry detergent. Keep an eye out for Target Circle offers for the same products that you can stack with the gift card promo.

Pay with your Target Circle Card to save an extra 5% on Memorial Day deals.

A person's hand holding their RedCard in front of wall display of gift cards for stores, restaurants, and more inside a Target.

If you don’t pay with your Target Circle Card, you’re missing out on extra Memorial Day savings. Don’t forget to use your card for that extra 5% discount on top of Memorial Day sale prices.

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